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National Lottery

National Lottery Market Share Analysis for July 2026

The National Lottery is the state-franchised national lottery established in 1994 in the United Kingdom. It is regulated by the Gambling Commission, and is operated by Allwyn Entertainment, who took over from Camelot Group on 1 February 2024. Prizes are paid as a lump sum and are tax-free.

Gambling > Lottery

Domainnational-lottery.co.uk

Year Founded--

Employees51 - 200

Annual Revenue$25M - $50M

National Lottery

National Lottery (including company regionals)

national-lottery.co.uk

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National Lottery Revenue up to July 2026 is 25M - 50M

revenue generated by National Lottery top domains

National Lottery top domains revenue over 3 years

Revenue for National Lottery top domains

national-lottery.co.uk25M - 50M

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Total visits to National Lottery's top domains

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Total visits last 3 months

Subsidiaries Breakdown

national-lottery.co.uk25.9M

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Avg. visit duration in National Lottery's top domains

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Average visit duration last 3 months

Subsidiaries Breakdown

national-lottery.co.uk00:02:34

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Avg. pageviews on National Lottery's top domains

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Average page views last 3 months

Subsidiaries Breakdown

national-lottery.co.uk5.43

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National Lottery top competitors by domain

Top similar sites in July 2026, ranked by their affinity

lottoland.co.ukCompany NameLottolandEmployees201 - 500HQAustralia, AlexandriaAnnual revenue$25M - $50MTotal visits672.8KGambling > Lottery

Top technologies used by National Lottery

These are the website technologies, by industry, used by National Lottery top domains

Advertising (9)

Google Adsense

Payment & Currencies (8)

Visa

Conversion & Analytics (7)

Optimizely

Social (6)

Google+ Platform

More Technologies

12

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News & Signals from National Lottery

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NewsNational Lottery will hire Phil Walker as interim chief executive on Sep 7th '26.The appointment of Phil Walker as interim chief executive of the UK National Lottery operator has come under political scrutiny, with concerns raised over his past record in the gambling sector and his recent involvement with a major adult gaming center operator.

NewsNational Lottery will hire Phil as interim CEO on Sep 7th '26.We are pleased to welcome Phil as interim CEO as we continue to modernise and strengthen The National Lottery for players, retailers and Good Causes.

NewsNational Lottery had issues with court case on Apr 1st '26.The National Lottery's quarterly contributions to good causes has dropped by £107.8m in the past year, after a court case caused its operator "very significant reductions in revenue" due to delays in implementing income-generation measures.