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The Wirecutter

The Wirecutter Market Share Analysis for May 2026

Dozens of companies use smartphone locations to help advertisers and even hedge funds. They say it’s anonymous, but the data shows how personal it is.

News & Media Publishers

Domainthewirecutter.com

Year Founded2011

Employees51 - 200

Annual Revenue$15M - $25M

The Wirecutter

The Wirecutter (including company regionals)

thewirecutter.com

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The Wirecutter Revenue up to May 2026 is 15M - 25M

revenue generated by The Wirecutter top domains

The Wirecutter top domains revenue over 3 years

Revenue for The Wirecutter top domains

thewirecutter.com15M - 25M

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Total visits to The Wirecutter's top domains

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Total visits last 3 months

Subsidiaries Breakdown

thewirecutter.com22.1K

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Avg. visit duration in The Wirecutter's top domains

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Average visit duration last 3 months

Subsidiaries Breakdown

thewirecutter.com00:00:35

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Avg. pageviews on The Wirecutter's top domains

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Average page views last 3 months

Subsidiaries Breakdown

thewirecutter.com1.26

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The Wirecutter top competitors by domain

Top similar sites in May 2026, ranked by their affinity

wired.comCompany NameWired Magazine, Inc.Employees51 - 200HQUnited States, Iowa, BooneAnnual revenue$15M - $25MTotal visits15MComputers Electronics and Technology > Computers Electronics and Technology - Other

Top technologies used by The Wirecutter

These are the website technologies, by industry, used by The Wirecutter top domains

Advertising (42)

Google Adsense

Conversion & Analytics (17)

Google Analytics

Payment & Currencies (14)

PayPal

Social (11)

Google+ Platform

More Technologies

15

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News & Signals from The Wirecutter

With Similarweb Sales signals alerts, you’ll receive daily updates of recognized buying signals whenever new opportunities or threats arise in your target audience.

NewsWirecutter launches section on AirPods.The Wirecutter has added a new section on AirPods as well as a few more deals from Amazon, Best Buy, and ThermoWorks.

NewsGannett Co., Inc. identified as competitor of Wirecutter.Gannett will invest in a product-review site, hoping to compete against rival The Wirecutter, which is owned by The New York Times.

NewsWirecutter launched Midland ER310 on Jan 1st '21.The Wirecutter has updated this guide with NOAA’s predictions for the 2021 Atlantic hurricane season, and The Wirecutter added a new weather radio pick, the Midland ER310.