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Trade Me

July 2026

Trade Me Market Share Analysis for July 2026

Trade Me is New Zealand's largest online auction and classifieds website. Managed by Trade Me Ltd., the site was founded in 1999 by New Zealand entrepreneur Sam Morgan, who sold it to Fairfax in 2006 for NZ$700 million. Trade Me was publicly listed as a separate entity on 13 December 2011 under the ticker "TME".
Year Founded1999
Employees501 - 1000
Annual Revenue$200M - $500M
trademe.co.nz
Trade Me
Trade Me (including company regionals)
  • trademe.co.nz
    trademe.co.nz
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Trade Me Revenue up to July 2026 is 200M - 500M

revenue generated by Trade Me top domains

Trade Me top domains revenue over 3 years

Revenue for Trade Me top domains

trademe.co.nztrademe.co.nz200M - 500M
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Total visits to Trade Me's top domains

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Total visits last 3 months

Subsidiaries Breakdown

Avg. visit duration in Trade Me's top domains

Analyze Trade Me engagement metrics.

Average visit duration last 3 months

Subsidiaries Breakdown

Avg. pageviews on Trade Me's top domains

See how Trade Me keep users engaged, nurture their interest, and encourage them to take the next step.

Average page views last 3 months

Subsidiaries Breakdown

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Top technologies used by Trade Me

These are the website technologies, by industry, used by Trade Me top domains

Advertising (68)

Google Adsense

Google Adsense

Conversion & Analytics (15)

Google Analytics

Google Analytics

Recruitment (15)

iCIMS

iCIMS

Payment & Currencies (7)

Cart Functionality

Cart Functionality

More Technologies

14

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News & Signals from Trade Me

With Similarweb Sales signals alerts, you’ll receive daily updates of recognized buying signals whenever new opportunities or threats arise in your target audience.

NewsTrade Me Limited hired Kul Singh Kargil as CEO on Aug 19th '26.Trade Me appoints Kul Singh Kargil as CEO after Anders Skoe departure.
NewsTrade Me Limited launched AI Search on Jul 3rd '26.Oceania: TradeMe announces AI Search launch.

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