Vera Joyeros Market Share Analysis for August 2026

Whenever you are going to buy a gold jewelry, there are several important aspects to take into account, such as carats, the law of the same and the color. In this post we want to tell you a little more in detail what this is all about and address some myths that have been created around gold jewelry in Colombia. Carats in gold: When we talk about karats in a gold jewelry, it refers to the amount of pure gold in it. That is, to manufacture a gold jewelry we start from 24k gold (pure gold) which is necessary to alloy it with other metals to acquire greater hardness and thus the jewel has greater durability and it is possible to work it. In our case we work with 18k gold, the most common in Colombia, however there are countries that prefer in 14k gold and even 10k. Law of gold: This is another way of referring to the amount of pure gold in an alloy. In this case it refers to the amount of pure gold contained in 1000 parts. That is to say pure gold would then be grade 1000 and 18k gold grade 750. It is important to keep this in mind, always 18k gold must be grade 750, regardless of the place of manufacture the percentage of pure gold in this grade must be 75%. Gold color: Gold in its purest state is yellow or golden color, however with the other metals that the alloy is made of manages to modify its color, so it is also known in white gold and gold Rose. Regardless of the color, in our case, we handle the same gold grade, which allows us to guarantee the material for life. Yellow gold or gold Rose should not change color over time, which does not happen with white gold, which is given a rhodium coating, which gives it that special shine, however rhodium over time and use tends to fall off, so the jewel may start to look a little yellow. The solution, do a maintenance and give it the rhodium plating again to make it look like new. Myths: Italian 18k gold is better than domestic 18k gold. False. As we mentioned in previous lines, 18k gold must be of 750 grade regardless o