Viva Holidays Market Share Analysis for July 2026

Discover Italy with your Rome, Florence and Venice Holiday Few cities have as many  stunning sights to take in as Rome, Florence and Venice. In this  three-part escape you’ll spend four nights exploring some of Europe’s  most magnificent relics and treasures. Your Rome, Florence and Venice holiday starts amongst  the spectacular ruins of Rome after a busy day of taking in Rome’s ancient sights, stunning architecture and world-class shopping. You’ll be able to take in all of the best culture and experiences Rome has to offer. And at the end, you can relax in your sophisticated room and enjoy an Italian Campari or a Negroni in the Lobby Bar. Your next stop is Florence. This city is magnetic,  romantic and busy. Its urban fabric has hardly changed since the  Renaissance, its narrow streets evoke a thousand tales, and its food and  wine are so wonderful that you will return time and time again and still you will not have had enough. After that you will zoom by train to the capital of the Veneto region - listed as a World Heritage Site. The most charming thing about Venice is that it is set on a group of 118 small islands separated by a labyrinth  of canals and linked by century-old bridges. Colonnaded squares, domes  and arches can be seen while on a sleek motorboat or during a gondola  ride that will carry visitors through the city’s main waterways. The perfect Italy multi centre holiday   Your Rome, Florence and Venice trip lets you experience the absolutely best that Italy has to offer. With fairly mild temperatures in the colder months, and warm temperatures in the summer, you can enjoy a multi centre Italy holiday at any point of the year. With just a short plane ride away, you’ll be able to experience the best that these Italian cities have to offer.  Alternatively, i