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What Mortgage Market Share Analysis for July 2026

Help to celebrate the best in the UK’s homebuying industry Buying a home is a big deal – and finding the right help along the way can make all the difference. That’s why every year, we invite you, our readers, to have your say in the what MORTGAGE Awards. Now in their 33rd year, the […]

Business and Consumer Services > Real Estate

Domainwhatmortgage.co.uk

Year Founded1982

Employees51 - 200

Annual Revenue$2M - $5M

What Mortgage

What Mortgage (including company regionals)

whatmortgage.co.uk

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What Mortgage Revenue up to July 2026 is 2M - 5M

revenue generated by What Mortgage top domains

What Mortgage top domains revenue over 3 years

Revenue for What Mortgage top domains

whatmortgage.co.uk2M - 5M

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Total visits to What Mortgage's top domains

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Total visits last 3 months

Subsidiaries Breakdown

whatmortgage.co.uk16.2K

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Avg. visit duration in What Mortgage's top domains

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Average visit duration last 3 months

Subsidiaries Breakdown

whatmortgage.co.uk00:01:13

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Avg. pageviews on What Mortgage's top domains

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Average page views last 3 months

Subsidiaries Breakdown

whatmortgage.co.uk1.28

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What Mortgage top competitors by domain

Top similar sites in July 2026, ranked by their affinity

halifax.co.ukCompany NameHalifaxEmployees> 10001HQUnited Kingdom, GreetlandAnnual revenue> $1BTotal visits4.7MFinance > Banking Credit and Lending

Top technologies used by What Mortgage

These are the website technologies, by industry, used by What Mortgage top domains

Advertising (36)

Google Adsense

Social (10)

Google+ Platform

Payment & Currencies (7)

Cart Functionality

Widget (7)

Twemoji

More Technologies

13

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News & Signals from What Mortgage

With Similarweb Sales signals alerts, you’ll receive daily updates of recognized buying signals whenever new opportunities or threats arise in your target audience.

NewsWhat Mortgage launches Start Mortgage.With its new Start Mortgage, What Mortgage is combining higher loan-to-value lending with flexible income multiples to better reflect earning potential and housing costs.

NewsWhat Mortgage launches Greener Homes Attitude Tracker.“What Mortgage launched the Greener Homes Attitude Tracker to help What Mortgage understand attitudes towards these issues and enable What Mortgage to build the products, services and processes needed to play its part in tackling climate change and provide useful insight for all those involved in supporting the transition.”

NewsWhat Mortgage launched video chat solution on May 27th '20.These are: What Mortgage has just launched its new video chat solution, providing customers with that highly sought-after face-to-face interaction, and now its expanded range of online calculators add to its suite of digital tools.