Don’t miss outtag icon
Get early access to Digital 100 2026, Similarweb’s official ranking of the fastest-growing brandsPre-register now!banner icon

Analyze In-App Purchase Revenue

Understand how apps make money, where revenue comes from, and how performance compares.

Get in touch In-App Purchase Analytics

Get revenue visibility for top apps

Go beyond download and engagement metrics to reveal in-app purchase revenue for the highest ranked apps.

Compare monetization to the best in the business
BENCHMARKING

Compare monetization to the best in the business

Instantly see how well you stack up against top competitors in your space with metrics like Revenue per User and Monthly Avg. Revenue. Benchmark by country and platform.

Find your next high-value market
EXPANSION

Find your next high-value market

With competitor revenue data at your fingertips, identify which countries generate the highest Revenue per User, and let those insights guide your global marketing campaigns.

Tap into Reviews to understand revenue changes
ATTRIBUTION

Tap into Reviews to understand revenue changes

Don’t guess why revenue is rising or falling. Overlay monetization data with app reviews to uncover what users are saying about product updates, pricing changes, or new features.

Optimize your user acquisition strategy
LTV MODELiNG

Optimize your user acquisition strategy

Understand how much competitors earn per user over time so you can invest with confidence. Combine ARPU and retention trends to model customer lifetime value across markets and cohorts, and optimize acquisition strategy down to the dollar.

Why Similarweb for App Intelligence

TARGET

Superior accuracy

Industry-leader with the most reliable and extensive data sources to guide critical decisions.

MULTI-DEVICE

Complete digital view

The only platform giving you App and Web Intelligence for full competitive context.

PAGE VIEWS

Global coverage

Track 4M+ apps across in 58 countries—covering both established and emerging markets.

SW PRO

Flexible data access

Use data how you need it – via platform, API, or tailored feeds for your workflow.

MISSILE

Freshest SDK data

Access 2.8K+ SDKs across 2M+ apps and 32 categories, updated continuously.

CLICKS

Intuitive design

A user-friendly platform built for clear, visual access to the insights that matter most.

FAQ

What is Similarweb App Revenue Analytics?

Revenue Analytics offers a clear, comparable view of estimated gross revenue for the world’s top apps by country based on earnings from app store downloads and in-app purchases. It helps you benchmark performance and understand how monetization strategies impact growth.

What types of revenue does Similarweb include?

The tool covers app store purchases and in-app purchases like subscriptions. You can track trends across time, markets, and platforms (iOS and Android).

Who benefits most from App Revenue Analytics?

App marketers, growth teams, product managers, and analysts all use this data to benchmark performance, identify growth opportunities, and make data-informed decisions about monetization and user acquisition.

Make Smarter App Monetization Moves