How Anything is Possible Boosted Conversions by 12% MoM Using Similarweb
Using Similarweb’s competitive analysis, Anything is Possible quickly refined its client’s keyword strategy, optimized ad messaging, and uncovered untapped opportunities to boost traffic to its university course application pages.
About Anything is Possible
Anything is Possible is an integrated, independent media, tech, and creative agency. With full in-house capacity in strategy, data, and measurement, they grow their clients through transformative marketing solutions and close, collaborative working relationships.
"Similarweb enabled us to provide our client with detailed insights into their competitors' paid search strategies, identifying new opportunities to enhance performance."
Ben Newman
Senior Insights & Effectiveness Manager at Anything is Possible
The Challenge
Low search demand and intense competition
Anything is Possible’s client, a London-based University, saw declining student applications. With highly specific course names, which often lacked significant search volume, the agency needed to take a different approach to standard paid search campaigns to target, attract, and convert the right audience.
The Solution
Finding hidden opportunities with competitive intelligence
By using Similarweb to analyze competitor paid search tactics, Anything is Possible uncovered valuable keywords and bidding strategies. They then created conversion-focused messaging, ensuring that their ad creatives resonated with prospective students.
The Success
Lowering CPAs and increasing conversions
By leveraging data-driven insights from Similarweb, the agency successfully optimized its client’s paid search strategy, leading to measurable improvements. The implementation of newly identified keywords resulted in a 7% month-over-month (MoM) reduction in overall CPA and a 12% MoM increase in overall conversions.
