How Dentsu Scaled Faster Media Decisions with a Similarweb-Powered AI Agent
Dentsu partnered with Similarweb to embed trusted market, audience, and competitive intelligence directly into a new internal AI agent.
About Dentsu
Dentsu, through iProspect, delivers integrated marketing solutions, creative services, and digital transformation services for brands worldwide. With data foundational to how teams plan and optimize, Dentsu invests in solutions that help practitioners access insights quickly and apply them consistently across clients and channels.
The Challenge
Improving access to market intelligence
With multiple teams supporting many clients, Dentsu needed a scalable way to deliver competitive, web, and audience insights without creating bottlenecks.
The Solution
Embedding Similarweb insights into an AI agent for everyday use
Dentsu partnered with Similarweb to build a proprietary AI agent that makes Similarweb intelligence easier to access across the agency. The agent brings together competitive insights, web insights, and audience insights powered by Similarweb.
With this, Dentsu can:
With this, Dentsu can:
- Expand access to insights by enabling teams to pull Similarweb-powered answers using natural language
- Use audience insights to guide strategy by identifying where consumers interact across the web and how that behavior is shifting
- Inform investment decisions by using those insights to optimize prioritization and influence budget allocation across channels and initiatives
The Success
Faster insight activation and better prioritization
With their proprietary AI agent powered by Similarweb, Dentsu gives more teams instant access to competitive, web, and audience insights through natural-language questions. This partnership helps teams act on audience behavior faster, optimize and prioritize campaigns, and guide budget allocation with greater confidence.
"Similarweb's data is very valuable for its breadth of data, regularity, and reliability of data. It really helps us understand different market dynamics and how consumers are shifting in today's environment."
Scott Randel
Client Lead at Dentsu
