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Promodo Accelerates Client Strategies with Web + App Insights

Combining web and app market intelligence, Promodo’s cross-functional teams uncover untapped growth opportunities for clients, reducing proposal build time by 30% and driving a 67% increase in client traffic.

About Promodo

Promodo is a performance marketing agency with over 20 years of experience helping eCommerce brands improve conversions and get more from their marketing. With a team of over 420 specialists, they support clients worldwide through an integrated digital strategy, combining deep market analysis with execution across channels.

"Similarweb helps us better understand the market context and competitor actions, improving the quality of strategic recommendations for clients. It also simplifies communication between teams, as everyone works with the same market data and can align decisions more quickly"

Valeriya Lavskaya

CMO

The Challenge

Fragmented data and limited market visibility

Promodo needed an easier way to understand the market and track competitors across many clients. Using different tools and internal data made it hard to get a clear, complete picture, which slowed down analysis and made it harder to spot opportunities and plan the most effective strategy.

The Solution

Bringing web and app data together for everyday strategy

Promodo uses Similarweb to unify web and app data into a single view, giving teams a clear, consistent understanding of the market without relying on multiple tools. This enables strategy, PPC, sales, and customer success teams to align around the same insights, compare performance across competitors, identify new opportunities, and continuously refine strategies based on real-time market trends. With Similarweb’s comprehensive web analytics, Promodo was able to identify competitors' marketing channels, help optimize PPC budgets, and craf more data-driven strategies for their clients.

The Success

Faster insights and stronger client outcomes

Using Similarweb, Promodo has been able to cut proposal build time by around 30%, freeing up teams to focus less on pulling data from multiple tools and more on shaping effective strategies. This shift has enabled faster validation of ideas, better alignment across teams, and ultimately stronger results for clients. For example, Promodo supported a major retail client in growing traffic by 67% within a year, helping them move from fourth to second place in their category.

“Since working with Similarweb, we moved from asking “what is happening” to understanding “why it is happening.” The creation of a shared factual database increased confidence in decision-making and made communication between teams and clients more evidence-based”.

Yuliia Fridman

Head of Research and Strategy Department

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