Synaptic Enriches Its Market Research Insights for VC Firms With Similarweb
Synaptic integrates Similarweb data for VC firms, enabling informed investment decisions based on comprehensive digital footprints and alternative data metrics.
About Synaptic
Synaptic is a trusted platform for analyzing companies through alternative data, and is favored by VC firms, private equity investors, and asset managers. It integrates proprietary and custom sources, enabling informed decisions in deal sourcing and sector research. Its comprehensive tools complement investment strategies, fostering confidence and insight.
"The accuracy, integrity, and availability of data from Similarweb gives our customers valuable signals on the digital traffic of companies. In conjunction with other alternative datasets on Synaptic, investors get a 360-degree view of any company they are tracking."
Rohit Razdan
CEO at Synaptic
The Challenge
Unifying alternative data for informed choices
For venture capitalists and private equity investors, understanding companies' online presence is crucial while researching potential investment opportunities. However, obtaining the necessary insights from disparate data sources and platforms can be challenging. Synaptic sought a solution to consolidate alternative data metrics alongside traditional decision-making.
The Solution
Comprehensive tools for investment strategies
Synaptic integrated Similarweb data into its alternative data platform, benefiting a Silicon Valley-based VC firm specializing in seed to growth stage investments. With a 360-degree view of companies' digital footprints, including web and mobile traffic, combined with other alternative data metrics like employee and hiring data, developer activity, and product reviews, the firm's investment and data teams made better-informed decisions based on reliable company performance indicators.
The Success
Unlocking new opportunities with confidence
Synaptic's collaboration with Similarweb empowered venture capitalists and private equity investors with comprehensive alternative data-driven insights. By combining Similarweb's accurate and reliable web traffic data with Synaptic's unified platform, investors gained a competitive advantage in making well-informed investment choices.
