What the World Wanted: 12 Consumer Trends from 2025

Tracing the breakout trends, unexpected jumps, and global shifts behind this year’s shifting demand.

When demand moves across categories, it reshapes every industry. Even yours.

From a sudden oil-price panic to anti-aging glow-ups, from a surge in staycations to an AI agent moment that came and went. The Similarweb Demand Analysis tool captured it all, highlighting where attention rose, fell, and reshaped entire categories.

Read the report to discover:

Why the UK bailed on branded sports gear and which retailers cashed in

How India became the fastest-growing market for anti-aging searches, up 113% YoY

What drove a 300% surge in AI agent interest, and why it peaked quickest in the US

Why oil price searches exploded in the US in June and what consumers did next