How the emergence of AI tools is reshaping UK finance
Explore how consumer expectations, new discovery habits, and Gen AI are rewriting the rules of customer acquisition across the financial sector.
How AI is reshaping customer acquisition in UK financial services
Consumer behaviour in finance is evolving fast. Our latest Market Insights report explores how Gen AI is redefining how users discover, research, and choose financial products—from credit cards and loans to savings, investments, and insurance. The findings reveal a market where trust, transparency, and intelligent automation are now driving competitive advantage.
Read the report to discover:
Which financial products and institutions are gaining the most visibility in AI-driven search.
How user acquisition dynamics are shifting across traditional and digital-first providers.
Why embedding AI into marketing and acquisition strategies now is key to sustainable, future-proof growth.