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The App Advantage of Ecommerce Growth
A joint report by Similarweb and HypeAuditor, uncovering how ecommerce apps skyrocketed in 2025 with data from 4M+ apps, 100M+ sites, and the social signals behind leading brands.
Web brings them in. Apps keep them loyal
In 2025, the boundary between browsing and buying has disappeared as consumers increasingly turn to the app. This report combines Similarweb’s app and web data with HypeAuditor’s influencer data to reveal the dramatic growth of ecommerce apps and what brands should do in 2026.
Web Traffic Is Stagnating
Site visits are flat, while app sessions are climbing fast across industries, showing where engagement is shifting.
Apps Build Loyalty
The web drives discovery, but apps drive repeat visits, personalization, and lasting brand relationships.
Real-world Playbooks
See how top brands turned social buzz into app engagement — and what you can learn from their social media strategy.
A glimpse of the report
