Crypto is evolving fast in EMEA, and the past 12 months (July 2024 to June 2025) have brought major shifts in how users engage with platforms. Mobile has emerged as the key battleground for user acquisition and retention, while web remains a vital channel for deeper engagement. User activity has intensified, with behaviour evolving alongside platform innovation and competitive dynamics.
Read the report to discover:
- What platforms are gaining traction with mobile-first users
- How brands juggle attracting new audiences and retaining existing users
- How brands are utilising new search avenues like AI to gain new customers