News consumption has moved online. People now expect their breaking stories in real-time, at the click of a button.
What does this mean for you as a publisher?
You need to grab your readers’ attention even when they’re not looking for the latest updates (and before your competitors). With benchmarking data on your competition and your industry, you can level up your strategy and double down on growth.
Inside the playbook, you’ll find the 2021 benchmarks for:
- Desktop vs. mobile usage
- User engagement and audience interests
- Website traffic sources, including monthly visits
Here’s a preview: