How Shifting Behavior Is Reshaping U.S. Travel
Discover how shifting demand, digital trends, and Gen AI are reshaping how, when, and where Americans travel.
How Americans Are Traveling Differently in 2025
Traveler behavior is in flux. Our latest Market Insights report reveals how demand is spreading beyond traditional hubs, digital marketing channels are converging, and Gen AI is becoming a new discovery engine for travel. The findings show a traveler who’s more opportunistic, influence-driven, and digitally connected than ever before.
Read the report to discover:
Which U.S. destinations are gaining—and losing—traveler momentum.
How marketing channel performance has shifted across the travel journey.
Why Gen AI and algorithmic discoverability will shape the next wave of travel engagement.