Though few may consider it glamorous, Amazon Marketplace is the leading search and discovery platform for skin care products.
Skincare is a top revenue driver for Amazon.com and grew significantly (+159% YoY clicks, July – Dec.) last year. We uncover trends driving growth in our report, including:
- Strategic keywords: Discover the branded and non-branded terms driving the most clicks and product views. Learn which companies are gaining the most traffic share as a result
- Top brands: Identify the brands with the most product views, sales, and growth
- Cross-shopping: Learn which brands are most frequently viewed by shoppers and what brand audiences overlap the most
- Shopper loyalty: Discover purchase frequency across the category and brands
- Bonus cult favorites: Test your familiarity with this Korean cult favorite that has the highest percentage of returning customers (42%) across the skin care category
Access the full report now.
