What's Really Happening to US Travel in 2025?
Travelers are shifting gears—see exactly what's changing and why.
Here are the trends that are changing US travel
US travel behavior hit a turning point in 2024, with air travel dipping as ridesharing, excursions, and boutique experiences took center stage.
Our insights report breaks down key market shifts, reveals winning brands, and identifies high-performing marketing channels. Use these insights to align your strategy with traveler preferences—and get ahead of competitors in 2025 and beyond.
Read the full report to discover:
Why visits to airline sites are declining—and where travelers are going instead.
What marketing channels are driving the highest growth for travel brands.
The emerging travel niches capturing demand (and what it means for your brand).