Can I use Similarweb to find out what ads work well for my competitors?

Yes. You can use Similarweb to uncover your competitor's ad strategies, reveal the best-performing creatives and landing pages, and discover top publishers, ad networks, and ad placements in your market. Additionally, you can deep dive into your competitors' advertising activity and analyze the performance of their publishing partners and ads to see how successful or not their tactics are.

Can I use Similarweb to find the best ad networks?

Yes, you can use Similarweb Digital Marketing Intelligence to find valuable partnership opportunities with ad networks and use these insights to drive your ad strategy to new heights. You can search for Ad Networks by Competitor to gain insights into the Ad Networks your competitors have partnered with, or by Industry to understand which networks are more or less prominent in driving traffic to a specific industry.

What types of competitor ads can I benchmark using Similarweb?

Similarweb Digital Marketing Intelligence platform enables you to view and analyze competitor product ads , display ads, video ads, and paid search ads .

What kind of data do you show on competitors’ creatives?

We provide a Creatives Tool where you can access a catalog of your competitor's display ads across all of their campaigns, by publisher posting their ad, or by ad network driving them. Access ad format, activation length, brand messaging, and ad copy being used by competitors across their digital ad campaigns. These insights enable you to get an outline of any company's display tactics and strategy for this channel.

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Планирование кампаний без понимания действий конкурентов похоже на стрельбу вслепую.

Avoid costly mistakes in your ad planning by analyzing the success of similar campaigns

Use Similarweb to take a good campaign, and make it an award-winner. Build on the best elements of industry-leading campaigns and your competitors' advertising wins.

Avoid costly mistakes by analyzing the success of similar campaigns:

Убедитесь, что ваши кампании обеспечивают более высокие конверсии с помощью инструментов Similarweb Ad Intelligence

Choose the best media partners

Узнайте, какие издатели и рекламные сети ваши конкуренты успешно используют для таргетинга на вашу аудиторию.

Discover rivals active ads

Просмотр креативов по кампаниям, издателям и рекламным сетям, а также активных дней для каждого исполнения.

Dissect competitor campaigns

Проанализируйте, на какие отрасли и домены нацелены ваши конкуренты, и получите полное представление об их медиастратегии.

Outmaneuver competitors ad strategy

Получите необходимые данные, чтобы превзойти конкурентов. Покажите их последние рекламные креативы, кампании и статистику трафика и вовлеченности.

Follow the winning formula when launching top performing ad campaigns

Choose publishers and partners wisely

Build a winning media buying formula by uncovering your competitors' strategy, accessing their high-performing ad copies, publisher placements, and partner networks.

Launch winning campaigns

Plan for success based on the most reliable data and deliver activations that exceed the benchmark of the best-performing campaigns in your market.

Optimize paid media across channels

Continuously improve campaign ROI by adjusting your tactics based on understanding competitive dynamics, consumer demand, and paid channel efficacy.

"I check website traffic trends, volumes, and geographic splits daily. Similarweb is easy to use and provides important data for when I'm researching new markets, optimizing campaigns, or renegotiating existing media partnerships."

Shiran Herzberg

Head of Media Partnerships, eToro

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FAQs

Yes. You can use Similarweb to uncover your competitor's ad strategies, reveal the best-performing creatives and landing pages, and discover top publishers, ad networks, and ad placements in your market. Additionally, you can deep dive into your competitors' advertising activity and analyze the performance of their publishing partners and ads to see how successful or not their tactics are.
Yes, you can use Similarweb Digital Marketing Intelligence to find valuable partnership opportunities with ad networks and use these insights to drive your ad strategy to new heights. You can search for Ad Networks by Competitor to gain insights into the Ad Networks your competitors have partnered with, or by Industry to understand which networks are more or less prominent in driving traffic to a specific industry.
Similarweb Digital Marketing Intelligence platform enables you to view and analyze competitor product ads, display ads, video ads, and paid search ads.
We provide a Creatives Tool where you can access a catalog of your competitor's display ads across all of their campaigns, by publisher posting their ad, or by ad network driving them. Access ad format, activation length, brand messaging, and ad copy being used by competitors across their digital ad campaigns. These insights enable you to get an outline of any company's display tactics and strategy for this channel.

The Secret Ingredient to an Outstanding Campaign? Similarweb

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