Sales Performance
Track your competitor and category sales trends on Amazon.
Win more sales with the #1 Shopper Intelligence
Accurate retailer and marketplace analytics to benchmark rivals, spot trends early on, and see how customers discover and buy products.
Leading brands rely on Similarweb data
A single platform for every stage of the shopper journey
Category Management
Understand what drives category performance
Benchmark against competitors, uncover whitespace in your category, and see how shoppers discover and buy products across Amazon and global retailers. Strengthen merchandising, pricing, and promotional strategies with real behavioral data.
Marketplace Optimization
Optimize your marketplace visibility and win market share
Identify how to bring more people to your product pages. Reverse engineer competitors’ successful strategies, identify the most impactful traffic sources, and discover keywords you should focus on. Use this to align retail media spend, content, and pricing with real shopper demand.
Consumer Analytics
See how shoppers browse, compare, and convert
Understand the “why” behind shopper decisions with behavioral patterns like cross-shopping, basket analysis and loyalty. Track real-time demand shifts, deep dive into consideration stage to identify how to impact it best and benchmark retention signals such as repeat purchases and subscription patterns to optimize investments for LTV.
Retail Analytics
Boost brand performance across 680+ retailers
See how your brand performs across Amazon, Walmart, and global retailers in one view. Benchmark brand visibility to identify which offer the greatest growth potential. Identify the keywords that drive more ROI and uncover the why behind competitors’ moves. Track consumer trends and find product gaps using cross-retail intelligence.
Solutions built for brands and retailers
Ecommerce Teams
Stay ahead of competitors. Analyze where shoppers go, which products they see, and how you can drive more conversions.
Ecommerce Teams
Benchmark competitor retail traffic, product visibility, and category trends to spot opportunities fast- Understand shopper journeys and search behavior to optimize targeting and conversions
- Monitor Amazon and marketplace performance to refine product mix and sales strategy
Commercial Teams
Make smarter decisions. Identify top-selling products, optimize your supplier mix, and refine promotion strategies to maximize sales.
Commercial Teams
- Identify top-selling SKUs and category winners to sharpen assortment and supplier decisions
- Benchmark pricing, availability, and promotions across vendors and categories for smarter sourcing
- Drive growth with clear visibility into demand shifts, shopper behavior, and promotional impact
Marketing Teams
Boost campaign performance. Get visibility into Amazon’s strategies to target and measure new campaigns more effectively.
Marketing Teams
- Identify top search terms and keyword gaps to refine targeting and reach new audiences
- Benchmark PPC and retail media campaigns against competitors to optimize spend
- Plan and evaluate omnichannel performance to maximize impact across every channel
Strategy & Insights
Get reliable sales and search insights for both your strategic planning and daily reporting.
Strategy & Insights
- Benchmark market trends, share-of-search, and category performance.
- Centralize and automate reporting with custom dashboards.
- Track real-time pricing, traffic, and search trends to guide strategy.
Make smarter decisions with the best marketplace data
680+
retailers
Unmatched coverage across marketplaces and retailers.
17M+
brands
Benchmark your performance against competing brands.
557M+
SKUs
Track product trends and performance across retailers.
216M+
keywords
Understand shopper intent through Amazon search terms.
70+
countries
Analyze brand performance within the countries you're focused on.
100+
data scientists
Gain access to reliable, validated data leveraging AI-powered data science.
See how you perform across the retailers you are tracking
Top US Retailers
Unlock data across Amazon, eBay, Etsy, Walmart, Target and dozens more - see your brand and competitors across the full US ecommerce landscape.
Top UK Retailers
Gain visibility into Amazon.co.uk, Depop, Shein, Next and other key UK retailers to benchmark brand and competitor performance.
Top German Retailers
Explore traffic and on-site search on Amazon.de, Zalando, MediaMarkt and more leading German retail domains to track category and competitor dynamics.
Top Japanese Retailers
Get insight into Amazon.jp, Rakuten, Yahoo! Shopping, Mercari, Uniqlo and more - compare performance across Japan’s retail ecosystem.
Top French Retailers
Coverage across E.Leclerc, Cdiscount, LeBonCoin, Zalando and more to analyze brand visibility and category competition.
Top Australian Retailers
Access sales insights for Amazon.au, Woolworths, Currys, Coles, and more - benchmark competitors across key Australian retailers.
Know what’s driving your sales and how to grow them
Everything you need to track competition, optimize your assortment, and capture more demand on Amazon.
Why Fortune 500 brands choose us
- Full-funnel visibility into shopper actions - from search to click to conversion
- Weekly granularity - stay on top of shopper behavior shifts and plan promotions with confidence
- Child ASIN-level data - eliminate guesswork on which product variants drive the most sales
- Coverage across top marketplaces and retailers in the USA, Canada, UK, Germany, France and more
Experience Similarweb Shopper Intelligence in 90 seconds
More Shopper Intelligence Resources
"We rely on Similarweb's Shopper Intelligence to drive strategic growth for our customers, especially when it comes to uncovering whitespace and new growth opportunities across the marketplace. The data is a key part of our monthly and quarterly customer market reports."
Chris Purcell
Founder, Nexus Brand Group
"With the help of Similarweb Shopper Intelligence, we can now give a consolidated view of our entire market, and see how our investment is impacting our market share."
Daniel Zampini
Senior eCommerce Manager
"What's unique about Similarweb Shopper Intelligence is the sheet amount of data it provides, and how we can easily move from a brand level down to the product level."
Jason Molina
General Manager, eCommerce & Marketplaces
FAQs
Got questions? We've got the answers
Marketplace intelligence is the process of gathering, analyzing, and interpreting data about a marketplace to better understand its dynamics, opportunities, and risks. It goes beyond just tracking competitors. It’s about developing a 360° view of the market environment so businesses can make informed decisions.
Shopper Intelligence is built for multiple teams across ecommerce and retail:
- Ecommerce & trading teams use it to understand traffic shifts, benchmark product listings, and refine execution.
- Commercial & sales leaders rely on it to track SKU-level sales, compare pricing and promotions, and strengthen supplier negotiations.
- Marketing teams leverage keyword, click, and media spend data to optimize PPC, retail media, and omnichannel campaigns.
- Insights & data teams use it to integrate accurate market share, consumer trends, and raw data feeds into reports and forecasts.
Shopper Intelligence provides weekly, SKU- and ASIN-level granularity, including:
- Market share by category, brand, and product
- Child ASIN-level performance (sales, traffic, reviews, ratings)
- Keyword-level insights (search, clicks, paid vs organic)Competitive benchmarks across retailers
It lets you see what competitors are selling, how they price, and which keywords and channels they dominate. Ecommerce teams can defend and grow traffic, commercial managers can anticipate assortment changes, marketers can fine-tune campaigns, and insights teams can quantify market shifts.
Yes. It identifies high-intent keywords driving shopper clicks and conversions. Marketing teams can target terms that matter most, reduce wasted spend, and prove ROI while commercial teams use the same data to align promotions and protect revenue.
Shopper Intelligence covers the top Amazon markets, US, UK, Germany, France, Italy, and Canada, with additional retailers such as Target and Walmart available through our retail analytics platform, spanning 700+ domains.
Yes, here's a quick walkthrough of our core modules: category sales performance, search optimization, and consumer insights.
