The #1 Consumer Demand Insights Platform
See the traffic sources, search behavior, and consumer insights data behind every product view, from search and social to retail media. Turn shopper journeys into smarter decisions.
Trusted by the best digital brands
Why traditional consumer data isn’t enough
Get the full picture, end to end
Traditional consumer research often stops at the sale. Now, see the full path shoppers take to your product pages - and what drives their decisions.
Put an end to category guesswork
Move beyond assumptions with research powered by real product views, purchases, and search intent across every digital touchpoint.
Unlock paid keyword data
Identify the paid keywords driving traffic. Analyze share, overlap, and performance trends to see where demand comes from.
Gain complete competitive visibility
Benchmark your channel mix - both on and off Amazon - and compare keyword strategies against competitors and top brands in your category.
Consumer demand isn’t just about what people buy, it’s how they get there.
Marketing Channels
See where shopper traffic really comes from
Understand internal and external traffic to your product listings, from Amazon on-site search to Rufus, Google, social media, and more. Optimize budget by knowing which channels drive the most performance.
Google Keywords
Expand marketplace insights with Google search data
Identify high-performing Google search terms that drive clicks to your Amazon listings. Compare branded vs. non-branded traffic and analyze paid vs. organic clicks to improve Amazon SEO and SEM.
Audience Overlap
Discover where else your shoppers are browsing
See which websites overlap with your Amazon audience on the same day. Plan smarter media strategies and uncover new partnership opportunities based on these connections.
How teams use consumer insights data
Ecommerce Growth Teams
Know where demand is shifting and optimize PDP strategy to match shopper behavior.
Ecommerce Growth Teams
Track top-performing traffic channels- See which keywords lead to conversions
- Align retail spend with demand trends
Marketing Strategy Teams
Turn traffic data into smarter retail media plans that reach the right audience at the right time.
Marketing Strategy Teams
- Understand paid vs. organic mix
- Identify top external and internal traffic drivers
- Measure ROI per product page
Brand Management Teams
Build a category with confidence by understanding real shopper behavior.
Brand Management Teams
- Benchmark by category and subcategory
- Monitor traffic shifts by product
- Uncover whitespace from missed clicks
Agencies and Consultants
Guide clients with shopper-first insights that support marketplace growth and efficiency.
Agencies and Consultants
- Profile audiences by traffic behavior
- Plan spend based on channel ROI
- Uncover new sales opportunities
Unmatched Amazon coverage
Just a few reasons why our data is unique
- Full-funnel visibility into shopper actions - from search to click to conversion
- Weekly granularity - stay on top of shopper behavior shifts and plan promotions with confidence
- Child ASIN-level data - eliminate guesswork on which product variants drive the most sales
- Coverage across top Amazon marketplaces - USA, Canada, UK, Germany, France, and Italy
More Retail Intelligence use cases and features
Ecommerce Analytics
See what drives ecommerce performance with real-time insights into shopper behavior, sales trends, and traffic for any competitor.
Amazon Sales Performance
Monitor Amazon sales trends, benchmark brands and products, and connect sales data and performance to competitive moves.
Category Management
Identify winning brands, fast-growing products and improve assortment and pricing strategies by tracking category performance
Cross-Retail Analytics
Gain visibility into retailer performance, traffic trends and shopper behavior to guide smarter retail and partnership decisions.
Marketplace Optimization
Identify demand trends, competitive gaps and opportunities to increase visibility and sales across online marketplaces.
On-site Search Optimization
Master marketplace visibility with data-driven insights into shopper search behavior, keyword performance, and competitive positioning across Amazon and other marketplaces.
Amazon Store Optimization
Improve Amazon store performance by understanding shopper journeys, content effectiveness and traffic-driving opportunities.
Amazon Keyword Research Agent
Discover impactful Amazon keywords using AI-driven insights to prioritize optimization and spot any missed keyword opportunities.
Consumer Analytics
Understand who your shoppers are, how they behave and what influences their decisions across digital channels.
Shopper Behavior
Analyze how shoppers discover, research and purchase products to optimize experiences across the entire buying journey.
Related Resources
"We rely on Similarweb's Retail Intelligence to drive strategic growth for our customers, especially when it comes to uncovering whitespace and new growth opportunities across the marketplace. The data is a key part of our monthly and quarterly customer market reports."
Chris Purcell
Founder, Nexus Brand Group
“Similarweb's Retail Intelligence acts as our lighthouse. It gives us the clarity to see category shifts across brands, on-site search consumer behavior, and competitor dynamics - all in one view.”
Ben Kaminski
Co-Founder & Chairman | Essor
"Similarweb’s Retail Intelligence gave us the insights we needed to enter Amazon with clarity and confidence."
Rachel Dietrich
over&back Senior Director of Ecommerce
FAQs
Retail Intelligence includes Amazon US, UK, DE, FR, IT, CA, and more, with full traffic visibility across internal and external sources.
Our data is refreshed weekly, so you can monitor performance trends and shifts in near real-time.
Yes. The Google Search report shows top keywords (paid and organic) driving traffic to your Amazon listings.
Internal traffic comes from Amazon (search, brand store, etc.) and external traffic comes from Google, social, display, email, and more.
Agencies use Retail Intelligence to plan media, optimize spend, benchmark channels and guide brand strategy.
