The #1 Ecommerce Analytics Solution for Brands and Retailers
See what drives ecommerce performance with real-time insights into shopper behavior, sales trends, and traffic for any competitor.
Grow your business with the #1 Marketplace Intelligence
Solving the toughest ecommerce challenges
Lack of marketplace visibility
Track sales, traffic, and share at the category, brand, and product level.
Guessing shopper intent
See actual shopper behavior, from browsing to buying, down to SKU level.
Ensuring retail media ROI
Discover top-performing keywords and competitor ad strategies.
Fragmented data sources
Replace siloed dashboards with a single, consistent view of your category.
Everything you need in one ecommerce analytics platform
See how your brand stacks up
See how shoppers think and buy
The shopper journey from search to purchase
Find high-impact keywords before your competitors
Perfect your product strategy
Shopper Intelligence gives you a complete view of your market:
- Deep marketplace taxonomy: Navigate 4–5 category levels on Amazon for more accurate analysis by subcategory, product niche, or long-tail segments.
- Real behavioral signals: Base your strategy on actual shopper activity, including clicks, conversions, and cross-shopping, not modeled projections.
- Weekly SKU-level granularity: Monitor changes in sales, traffic, rank, and pricing at the product level to react fast and stay competitive.
- Cross-retail visibility: Benchmark your performance across Amazon and other major retailers to optimize your own strategy.
- No setup required: Get immediate value with plug-and-play access - no integrations, feeds, or onboarding delays.
"With the help of Similarweb Shopper Intelligence, we can now give a consolidated view of our entire market, and see how our investment is impacting our market share."
Daniel Zampini
Senior Ecommerce Manager
"What's unique about Similarweb Shopper Intelligence is the sheet amount of data it provides, and how we can easily move from a brand level down to the product level."
Jason Molina
General Manager, Ecommerce & Marketplaces
Shopper Intelligence resources
FAQs
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Shopper Intelligence provides deep coverage of Amazon (US, UK, DE, FR, and more), offering weekly tracking across brands, categories, and SKUs. It also includes cross-retail insights for major online retailers like Walmart.com and Target.com, providing a unified view to benchmark performance and visibility for both marketplace-first brands and omnichannel retailers.
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You get access to weekly, SKU-level data – including product sales, rank, pricing, conversion rate, traffic volume, and shopper behavior. Our Amazon taxonomy goes 4–5 levels deep, giving you precision down to subcategory and niche levels. You can analyze performance by individual products, brand aggregates, or custom views aligned to your go-to-market structure.
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No technical setup is required. Shopper Intelligence is a SaaS platform that works out of the box. Just log in, select your categories or competitors, and start exploring. There’s no need for tagging, pixel placement, or uploading internal sales files.
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Yes. You can benchmark your brand against any competitor selling in your space. Analyze market share, sales trends, keyword visibility, traffic mix, and shopper behavior for both your products and your competitors - all within the same dashboard. Great for category management, media planning, and competitive response.
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Absolutely. You can see which brands dominate paid visibility, discover Open Share of Shelf (OSS) opportunities, and analyze keyword-level performance by brand. Shopper Intelligence helps you optimize your spend by aligning ad strategy with real shopper demand and identifying new keywords or conquesting threats early.
