The #1 Marketplace Optimization Tool for Brands and Retailers
See what's working across Amazon and other marketplaces. Optimize visibility, on-site search, and sales performance with real shopper data - down to the SKU level
Grow your business with the #1 Marketplace Intelligence
Solving your most pressing marketplace challenges
Lack of visibility into Amazon’s key marketplaces
Get a complete view of your market. So you can track sales, traffic, and rank at the category, brand, and product level across Amazon, and understand where you stand against competitors.
Struggling with on-site search rankings
Identify which keywords drive conversions, see your paid vs. organic share, and improve your share of the digital shelf.
Inefficient retail media spend
Take control of your ad budget. Discover high-ROI keywords, monitor CPC, and align media spend with real shopper demand to maximize your return.
Product gaps and pricing missteps
Use brand SKU-level benchmarks to perfect assortment, spot whitespace, and track competitive pricing shifts.
Everything you need in one marketplace optimization platform
Win visibility where shoppers start their journey
Drive growth with SKU-level insights
See how shoppers land on your product pages
Build smarter products across channels
Shopper Intelligence gives you a complete view of your market:
- Deep marketplace taxonomy: Navigate 4–5 category levels on Amazon for more accurate analysis by subcategory, product niche, or long-tail segments.
- Real behavioral signals: Base your strategy on actual shopper activity, including clicks, conversions, and cross-shopping, not modeled projections.
- Weekly SKU-level granularity: Monitor changes in sales, traffic, rank, and pricing at the product level to react fast and stay competitive.
- No setup required: Get immediate value with plug-and-play access - no integrations, feeds, or onboarding delays.
"With the help of Similarweb Shopper Intelligence, we can now give a consolidated view of our entire market, and see how our investment is impacting our market share."
Daniel Zampini
Senior Ecommerce Manager
"What's unique about Similarweb Shopper Intelligence is the sheet amount of data it provides, and how we can easily move from a brand level down to the product level."
Jason Molina
General Manager, Ecommerce & Marketplaces
Shopper Intelligence resources
FAQs
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You can analyze Amazon’s OSS to see which keywords drive visibility and conversions. Break down organic vs paid rank, identify missed keyword opportunities, and measure competitor presence on critical search terms, helping you win more share of digital shelf.
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Unlike generic dashboards, Similarweb Shopper Intelligence is built on real shopper behavior, not projections. With weekly SKU-level insights, traffic breakdowns, and competitor benchmarks, it’s the best marketplace optimization tool for brands and retailers who need precise, actionable data to grow on Amazon and beyond.
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Absolutely. From pricing benchmarks to promotion tracking, Shopper Intelligence helps refine assortment, reduce cannibalization, and highlight high-opportunity SKUs. You’ll know exactly how your category is shifting each week.
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Yes. You can benchmark your brand against any competitor selling in your space. Analyze market share, sales trends, keyword visibility, traffic mix, and shopper behavior for both your products and your competitors - all within the same dashboard. Great for category management, media planning, and competitive response.
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Online marketplace optimization tools like Shopper Intelligence reveal where your products stand against competitors, whether in on-site search, retail media, or category sales. By uncovering keyword opportunities, monitoring Amazon marketplace optimization performance, and refining assortment, you can drive more visibility, conversions, and revenue.
