The #1 Marketplace Optimization Tool for Brands and Retailers
See what's working across Amazon and other marketplaces. Optimize visibility, on-site search, and sales performance with real shopper data.
Trusted by the world's leading brands
Solving your most pressing marketplace challenges
Lack of visibility into competitors
Get a complete view of your market. Track sales across Amazon to understand how your brand and products perform against competitors.
Struggling with Amazon's on-site search rankings
Identify the keywords that drive conversions and compare paid vs. organic share. Improve discoverability and grow your share of the digital shelf.
Inefficient retail media spend management
Take control of your ad budget. Discover high-ROI keywords, track CPC, and align media spend with real shopper demand to maximize return.
Product gaps and pricing missteps
Use SKU-level benchmarks to optimize assortment and spot whitespace. Track competitive pricing shifts to stay ahead of the market.
Everything you need in one marketplace optimization platform
On-Site Search Growth
Win visibility wherever shoppers are at
Analyze search results across Amazon and retailers. Understand organic rank, paid/organic mix, and competitor presence. Discover the keywords that convert, and secure more sales.
Shopper Behavior Insights
Drive growth with SKU-level insights
Track product and category sales with weekly granularity. Benchmark against competitors, refine pricing, and optimize promotions to grow revenue across Amazon.
Marketing Channel Mix
See how shoppers land on your product pages
Break down traffic by internal and external sources. Know where competitors are winning and adjust your acquisition strategy in real time.
Product & Assortment Strategy
Build smarter products across channels
Use marketplace taxonomy and SKU-level tracking to identify whitespace, reduce cannibalization, and prioritize high-opportunity products.
Built for teams driving performance
Marketplace and channel managers
Own performance across Amazon and retail channels
Marketplace and channel managers
Track visibility, traffic and sales across marketplaces- Monitor share of shelf and competitor presence
- Identify what’s driving performance at the SKU level
- Take action to improve rankings, conversion and revenue
Retail media teams
Maximize the return on marketplace ad spend
Retail media teams
- Align paid spend with organic performance and demand
- Identify high-ROI keywords and campaigns
- Track CPC, click share and conversion across retailers
- Optimize budget allocation based on real outcomes
Category managers
Make smarter assortment and pricing decisions
Category managers
- Analyze category performance across SKUs and brands
- Identify gaps, underperformers and under the radar opportunities
- Benchmark pricing, promotions and competitive positioning
- Adjust strategy based on demand and sales trends
Digital shelf teams
Improve visibility and conversion at the product level
Digital shelf teams
- Optimize product listings using performance data
- Identify content changes that impact conversion
- Track how visibility and rankings evolve over time
- Ensure consistency across retailers and marketplaces
Unmatched Amazon coverage
Retail Intelligence gives you a complete view of your market:
- Deep marketplace taxonomy: Navigate 4–5 category levels on Amazon for more accurate analysis by subcategory, product niche, or long-tail segments.
- Real behavioral signals: Base your strategy on actual shopper activity, including clicks, conversions, and cross-shopping, not modeled projections.
- Weekly SKU-level granularity: Monitor changes in sales, traffic, rank, and pricing at the product level to react fast and stay competitive.
- Cross-retail visibility: Benchmark your performance across Amazon and other major retailers to optimize your own strategy.
- No setup required: Get immediate value with plug-and-play access - no integrations, feeds, or onboarding delays.
More Retail Intelligence use cases and features
Ecommerce Analytics
See what drives ecommerce performance with real-time insights into shopper behavior, sales trends, and traffic for any competitor.
Amazon Sales Performance
Track sales performance, pricing and trends on Amazon to see how products perform over time.
Category Management
Identify winning brands, fast-growing products and improve assortment and pricing strategies by tracking category performance
Cross-Retail Analytics
Gain visibility into retailer performance, traffic trends and shopper behavior to guide smarter retail and partnership decisions.
On-site Search Optimization
Master marketplace visibility with data-driven insights into shopper search behavior, keyword performance, and competitive positioning across Amazon and other marketplaces.
Amazon Store Optimization
Improve Amazon store performance by understanding shopper journeys, content effectiveness and traffic-driving opportunities.
Amazon Keyword Research Agent
Discover impactful Amazon keywords using AI-driven insights to prioritize optimization and spot any missed keyword opportunities.
Consumer Analytics
Understand who your shoppers are, how they behave and what influences their decisions across digital channels.
Consumer Demand Analytics
Track shifts in consumer demand to forecast trends, evaluate product potential and identify emerging opportunities early.
Shopper Behavior
Analyze how shoppers discover, research and purchase products to optimize experiences across the entire buying journey.
Related Resources
“Similarweb's Retail Intelligence acts as our lighthouse. It gives us the clarity to see category shifts across brands, on-site search consumer behavior, and competitor dynamics - all in one view.”
Ben Kaminski
Co-Founder & Chairman | Essor
"With the help of Similarweb Retail Intelligence, we can now give a consolidated view of our entire market, and see how our investment is impacting our market share."
Daniel Zampini
Senior eCommerce Manager
"What's unique about Similarweb Retail Intelligence is the sheet amount of data it provides, and how we can easily move from a brand level down to the product level."
Jason Molina
General Manager, eCommerce & Marketplaces
FAQs
You can analyze Amazon’s OSS to see which keywords drive visibility and conversions. Break down organic vs paid rank, identify missed keyword opportunities, and measure competitor presence on critical search terms, helping you win more share of digital shelf.
Unlike generic dashboards, Similarweb Retail Intelligence is built on real shopper behavior, not projections. With weekly SKU-level insights, traffic breakdowns, and competitor benchmarks, it’s the best marketplace optimization tool for brands and retailers who need precise, actionable data to grow on Amazon and beyond.
Absolutely. From pricing benchmarks to promotion tracking, Retail Intelligence helps refine assortment, reduce cannibalization, and highlight high-opportunity SKUs. You’ll know exactly how your category is shifting each week.
Yes. You can benchmark your brand against any competitor selling in your space. Analyze market share, sales trends, keyword visibility, traffic mix, and shopper behavior for both your products and your competitors - all within the same dashboard. Great for category management, media planning, and competitive response.
Online marketplace optimization tools like Retail Intelligence reveal where your products stand against competitors, whether in on-site search, retail media, or category sales. By uncovering keyword opportunities, monitoring Amazon marketplace optimization performance, and refining assortment, you can drive more visibility, conversions, and revenue.
