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The AI race for retail dominance is on – and ChatGPT and Rufus are leading the charge. From Amazon’s in-app assistant to OpenAI’s new checkout integrations, the way people discover, compare, and buy products is changing faster than ever.
Join Marta Sulkiewicz and Ben Parkes as they unpack the rise of conversational commerce, reveal Similarweb’s latest insights into AI-driven shopping journeys, and share how brands can use GenAI, Shopper Intelligence, and Cross Retail IQ to stay ahead before the next disruption hits.
What you’ll learn:
- How ChatGPT and Rufus are redefining product discovery and checkout
- Where AI-driven traffic and conversions are shifting, and why it matters
- Data-backed plays for marketers competing in the new era of retail media
