Best Selling Svezzamento e pappine Products & Brands on amazon.it

See the full list of Market Leaders In Amazon Svezzamento e pappine in amazon.it for August 1, and read the full analysis below

Last updated : August 1, 2026

Top Brands on the Svezzamento e pappine category

See which brands are leading the Svezzamento e pappine category on amazon.it. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Aug 2026 vs. Aug 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Mellin	30.41%	9.11pp	76.2K	2.37%	10.29%	51.90%	€19.08	4.23%
Plasmon	9.78%	5.23pp	74.3K	1.77%	1.61%	46.72%	€19.04	4.21%
Generic	1.71%	1.56pp	70.1K	0.28%	2.36%	51.31%	€9.26	2.70%
Hero Solo	1.62%	1.11pp	30.1K	1.66%	4.67%	47.18%	€2.50	3.00%
Humana	2.88%	0.86pp	76.1K	0.89%	10.28%	36.08%	€17.61	4.04%
Mellin	30.41%	9.11pp	76.2K	2.37%	10.29%	51.90%	€19.08	4.23%
Plasmon	9.78%	5.23pp	74.3K	1.77%	1.61%	46.72%	€19.04	4.21%
Generic	1.71%	1.56pp	70.1K	0.28%	2.36%	51.31%	€9.26	2.70%
Hero Solo	1.62%	1.11pp	30.1K	1.66%	4.67%	47.18%	€2.50	3.00%
Humana	2.88%	0.86pp	76.1K	0.89%	10.28%	36.08%	€17.61	4.04%
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Channels Breakdown & Performance

Understand where the top brands in the Svezzamento e pappine category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Mellin

Plasmon

Generic

Hero Solo

Humana

Top selling sub-categories in the Svezzamento e pappine category

Explore the breakdown of sub-categories within the Svezzamento e pappine category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Aug 2026 vs. Aug 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	91	9.81%	9.91%	16.47%	99	2.40%
Frutta e dessert per neonati	58	9.35%	9.99%	19.36%	53	4.82%
Omogeneizzati di verdure	90	13.79%	19.39%	9.99%	71	5.89%
Omogeneizzati di carne e pesce	82	17.59%	13.70%	8.57%	60	8.30%
Piatti salati	< 50	10.00%	8.58%	13.67%	71	12.83%
Mix di frutta, cereali e yogurt per neonati	Unlock full list >	9.90%	9.33%	10.88%	99	10.06%
	< 50	9.08%	17.59%	4.73%	60	4.23%
Latte in polvere per bambini	50	6.05%	9.46%	7.22%	58	9.44%
Latte artificiale liquido	Unlock full list >	1.68%	19.97%	2.43%	100	6.09%
	92	11.69%	6.45%	6.18%	95	4.27%
Frullati	Unlock full list >	3.57%	17.15%	4.85%	67	17.06%
	100	11.00%	16.51%	9.91%	99	7.23%
Frollini e biscotti secchi per neonati	60	9.33%	6.26%	19.49%	82	18.63%
Snack per neonati	Unlock full list >	7.57%	9.30%	14.76%	99	10.18%
	< 50	8.86%	10.00%	5.46%	51	5.49%
Cereali per neonati	94	19.66%	14.73%	9.29%	92	2.42%
Pappa d'avena per neonati	Unlock full list >	9.51%	7.98%	8.05%	81	3.85%
	91	9.81%	9.91%	16.47%	99	2.40%
Frutta e dessert per neonati	58	9.35%	9.99%	19.36%	53	4.82%
Omogeneizzati di verdure	90	13.79%	19.39%	9.99%	71	5.89%
Omogeneizzati di carne e pesce	82	17.59%	13.70%	8.57%	60	8.30%
Piatti salati	< 50	10.00%	8.58%	13.67%	71	12.83%
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Top Products on the Svezzamento e pappine Category

Discover the most-viewed products in the Svezzamento e pappine category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Aug 2026 vs. Aug 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
APTAMIL 3 - Latte di Crescita Liquido per Bambini dai 12 mesi Pronto all'uso - Formato Convenienza da 6 litri (6x1L)	...> Bevande e succhi	Aptamil	9K	82.05%	0.47%	1.40%	84	9.74%
MELLIN 3 - Latte di Crescita in Polvere per Bambini - dal 1° al 2° anno Gusto Delicato - Confezione da 3080 grammi (4 pezzi da 770g)	...> Latte artificiale	Mellin	8.8K	=	7.00%	4.06%	68	7.64%
Mellin 4 - Latte di Crescita Liquido per Bambini dal 2° anno compiuto al 3° anno Pronto all'uso - Formato Convenienza da 6 litri (6x1L)	...> Bevande e succhi	Mellin	4.9K	=	12.68%	9.99%	85	1.85%
Mellin Omogeneizzati Mix Gusti Pesce con Verdure 100% Naturale 12x80g	...> Omogeneizzati di carne e pesce	Mellin	4.7K	16.06%	8.77%	5.29%	85	18.56%
NESTLÉ NIDINA Optipro 3 Latte di Crescita Liquido per Bambini da 1 anno 8 Brick da 1L (8L)	...> Latte artificiale liquido	NIDINA	4.6K	10.43%	8.49%	5.68%	52	3.10%
APTAMIL 3 - Latte di Crescita Liquido per Bambini dai 12 mesi Pronto all'uso - Formato Convenienza da 6 litri (6x1L)	...> Bevande e succhi	Aptamil	9K	82.05%	0.47%	1.40%	84	9.74%
MELLIN 3 - Latte di Crescita in Polvere per Bambini - dal 1° al 2° anno Gusto Delicato - Confezione da 3080 grammi (4 pezzi da 770g)	...> Latte artificiale	Mellin	8.8K	=	7.00%	4.06%	68	7.64%
Mellin 4 - Latte di Crescita Liquido per Bambini dal 2° anno compiuto al 3° anno Pronto all'uso - Formato Convenienza da 6 litri (6x1L)	...> Bevande e succhi	Mellin	4.9K	=	12.68%	9.99%	85	1.85%
Mellin Omogeneizzati Mix Gusti Pesce con Verdure 100% Naturale 12x80g	...> Omogeneizzati di carne e pesce	Mellin	4.7K	16.06%	8.77%	5.29%	85	18.56%
NESTLÉ NIDINA Optipro 3 Latte di Crescita Liquido per Bambini da 1 anno 8 Brick da 1L (8L)	...> Latte artificiale liquido	NIDINA	4.6K	10.43%	8.49%	5.68%	52	3.10%
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Top-level analysis of the Svezzamento e pappine category on amazon.it

During 2026-08-01T00:00:00, the Svezzamento e pappine category on amazon.it generated a total revenue of €492.2K.

The leading brands in this category are Mellin, Plasmon, and Generic, which stand out in terms of revenue and consumer engagement.

The top-performing product was APTAMIL 3 - Latte di Crescita Liquido per Bambini dai 12 mesi Pronto all'uso - Formato Convenienza da 6 litri (6x1L), and it's the best-selling item in the category.