Best Selling Safety Brands on Amazon

See the full list of Market Leaders In Amazon Safety for August 1, and read the full analysis below

Last updated : August 1, 2026

Top Brands on the Safety category

See which brands are leading the Safety category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Aug 2026 vs. Aug 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Cideny	2.63%	2.60pp	379.3K	4361.32%	12.05%	24.36%	$44.47	24.02%
HelloBaby	7.28%	1.63pp	315.3K	3156.49%	3.34%	17.85%	$37.92	9.35%
GoodBaby	1.57%	1.32pp	43.2K	3302.71%	12.01%	12.10%	$11.42	11.17%
WYZE	1.09%	0.83pp	371.1K	2266.83%	4.10%	6.16%	$32.48	7.18%
keny	0.81%	0.79pp	136.3K	2616.54%	8.71%	9.43%	$43.13	9.93%
Cideny	2.63%	2.60pp	379.3K	4361.32%	12.05%	24.36%	$44.47	24.02%
HelloBaby	7.28%	1.63pp	315.3K	3156.49%	3.34%	17.85%	$37.92	9.35%
GoodBaby	1.57%	1.32pp	43.2K	3302.71%	12.01%	12.10%	$11.42	11.17%
WYZE	1.09%	0.83pp	371.1K	2266.83%	4.10%	6.16%	$32.48	7.18%
keny	0.81%	0.79pp	136.3K	2616.54%	8.71%	9.43%	$43.13	9.93%
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Channels Breakdown & Performance

Understand where the top brands in the Safety category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Cideny

HelloBaby

GoodBaby

WYZE

keny

Top selling sub-categories in the Safety category

Explore the breakdown of sub-categories within the Safety category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Aug 2026 vs. Aug 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	97	8.31%	3.59%	11.71%	67	3.64%
Cabinet Locks	63	18.52%	2.70%	9.88%	75	9.02%
Cabinet Straps	Unlock full list >	9.13%	5.26%	8.98%	100	5.31%
	96	16.83%	17.74%	7.96%	81	9.97%
Door & Stair Gates	81	7.96%	8.44%	5.57%	< 50	17.37%
Gate Extensions	Unlock full list >	2.92%	9.83%	2.31%	93	9.84%
	< 50	8.82%	6.84%	9.99%	< 50	7.50%
Video Monitors	72	7.56%	9.91%	5.62%	< 50	9.90%
Smart Monitors	99	6.30%	8.60%	2.10%	91	9.53%
Audio Monitors	Unlock full list >	0.81%	16.57%	0.22%	98	16.66%
Edge & Corner Guards	80	13.98%	19.37%	5.37%	96	9.96%
Bathroom Safety	Unlock full list >	11.18%	16.49%	2.92%	69	9.66%
	97	8.31%	3.59%	11.71%	67	3.64%
Cabinet Locks	63	18.52%	2.70%	9.88%	75	9.02%
Cabinet Straps	Unlock full list >	9.13%	5.26%	8.98%	100	5.31%
	96	16.83%	17.74%	7.96%	81	9.97%
Door & Stair Gates	81	7.96%	8.44%	5.57%	< 50	17.37%
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Top Products on the Safety Category

Discover the most-viewed products in the Safety category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Aug 2026 vs. Aug 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
HelloBaby No WiFi Baby Monitor 5" Screen 30-Hour Battery Pan-Tilt-Zoom Video Upgrade with Camera and Audio Night Vision VOX 2-Way Talk 8 Lullabies and 1000ft Range HB6550	...> Video Monitors	HelloBaby	166.1K	27.23%	9.98%	9.38%	72	9.99%
Regalo Safety 29"-38.5" Easy Step Baby Gate Bottom of Stairs & Doorways	...> Door & Stair Gates	Regalo	144.6K	7.75%	1.97%	0.68%	94	12.85%
GoodBaby 5" Baby Monitor with Camera and Audio No WiFi	...> Smart Monitors	GoodBaby	136.6K	=	12.35%	4.62%	86	8.49%
Cideny Baby Gate No Drilling 29"-40" Dog Gate Indoor for Stairs & Doorways	...> Door & Stair Gates	Cideny	123.2K	=	12.26%	8.87%	75	6.31%
Cideny Retractable Baby Gate for Stairs & Doorways Dog Gate Indoor Outdoor	...> Door & Stair Gates	Cideny	109.9K	=	9.44%	7.93%	67	17.23%
HelloBaby No WiFi Baby Monitor 5" Screen 30-Hour Battery Pan-Tilt-Zoom Video Upgrade with Camera and Audio Night Vision VOX 2-Way Talk 8 Lullabies and 1000ft Range HB6550	...> Video Monitors	HelloBaby	166.1K	27.23%	9.98%	9.38%	72	9.99%
Regalo Safety 29"-38.5" Easy Step Baby Gate Bottom of Stairs & Doorways	...> Door & Stair Gates	Regalo	144.6K	7.75%	1.97%	0.68%	94	12.85%
GoodBaby 5" Baby Monitor with Camera and Audio No WiFi	...> Smart Monitors	GoodBaby	136.6K	=	12.35%	4.62%	86	8.49%
Cideny Baby Gate No Drilling 29"-40" Dog Gate Indoor for Stairs & Doorways	...> Door & Stair Gates	Cideny	123.2K	=	12.26%	8.87%	75	6.31%
Cideny Retractable Baby Gate for Stairs & Doorways Dog Gate Indoor Outdoor	...> Door & Stair Gates	Cideny	109.9K	=	9.44%	7.93%	67	17.23%
What’s selling—and why Explore the top-performing products on Amazon based on product views, sales, and revenue. Spot trends, category winners, and emerging bestsellers at a glance. Start free trial

Top-level analysis of the Safety category on amazon.com

During 2026-08-01T00:00:00, the Safety category on amazon.com generated a total revenue of $77.2M.

The leading brands in this category are Cideny, HelloBaby, and GoodBaby, which stand out in terms of revenue and consumer engagement.

The top-performing product was HelloBaby No WiFi Baby Monitor 5" Screen 30-Hour Battery Pan-Tilt-Zoom Video Upgrade with Camera and Audio Night Vision VOX 2-Way Talk 8 Lullabies and 1000ft Range HB6550, and it's the best-selling item in the category.