Best Selling Security & Surveillance Brands on Amazon

See the full list of Market Leaders In Amazon Security & Surveillance for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Security & Surveillance category

See which brands are leading the Security & Surveillance category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

Export Excel

Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Blink	10.77%	4.09pp	973K	29.77%	11.09%	166.98%	$44.77	36.12%
REOLINK	8.35%	3.21pp	116.2K	12.14%	8.47%	137.25%	$16.36	31.03%
eufy Security	5.50%	1.37pp	911.8K	1.70%	1.12%	103.25%	$23.69	33.44%
She's Birdie	2.11%	1.12pp	971.8K	24.38%	11.09%	4.92%	$41.00	16.00%
PHILIPS	1.43%	1.08pp	663.8K	25.94%	3.11%	166.09%	$34.40	11.48%
Blink	10.77%	4.09pp	973K	29.77%	11.09%	166.98%	$44.77	36.12%
REOLINK	8.35%	3.21pp	116.2K	12.14%	8.47%	137.25%	$16.36	31.03%
eufy Security	5.50%	1.37pp	911.8K	1.70%	1.12%	103.25%	$23.69	33.44%
She's Birdie	2.11%	1.12pp	971.8K	24.38%	11.09%	4.92%	$41.00	16.00%
PHILIPS	1.43%	1.08pp	663.8K	25.94%	3.11%	166.09%	$34.40	11.48%
Who’s winning your category? See top brands by revenue, views, and conversion rate. Try it for free

Channels Breakdown & Performance

Understand where the top brands in the Security & Surveillance category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Blink

REOLINK

eufy Security

She's Birdie

PHILIPS

Top selling sub-categories in the Security & Surveillance category

Explore the breakdown of sub-categories within the Security & Surveillance category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

Export Excel

Category	Unit sold	Change	Revenue	Change	Product views	Change
	93	7.97%	19.28%	2.54%	96	7.86%
Surveillance Housing & Mounting Brackets	< 50	7.55%	7.77%	8.85%	90	0.38%
Surveillance Camera Cables	91	7.24%	1.07%	5.39%	78	8.66%
Access-Control Keypads	67	18.33%	8.74%	17.79%	< 50	0.79%
IR Illuminators	96	3.45%	6.54%	7.11%	100	18.06%
Surveillance Camera Lenses	Unlock full list >	9.05%	3.08%	9.86%	< 50	3.88%
Home Security Systems	98	17.09%	8.56%	6.71%	90	8.07%
Horns & Sirens	99	3.61%	15.17%	5.80%	73	5.32%
Motion Detectors	86	17.02%	9.09%	6.95%	99	1.81%
	52	13.96%	5.59%	15.57%	93	4.46%
Surveillance DVR Kits	100	0.86%	3.54%	5.73%	100	9.99%
Surveillance Video Recorders	67	14.92%	6.09%	11.14%	< 50	3.88%
Surveillance NVR Kits	88	6.91%	16.32%	5.57%	100	16.23%
Security Monitors & Displays	99	8.76%	5.26%	9.83%	100	9.53%
Video Transmission Systems	Unlock full list >	4.86%	13.60%	1.64%	100	9.46%
	93	7.97%	19.28%	2.54%	96	7.86%
Surveillance Housing & Mounting Brackets	< 50	7.55%	7.77%	8.85%	90	0.38%
Surveillance Camera Cables	91	7.24%	1.07%	5.39%	78	8.66%
Access-Control Keypads	67	18.33%	8.74%	17.79%	< 50	0.79%
IR Illuminators	96	3.45%	6.54%	7.11%	100	18.06%
Track category trends month over month See which categories are growing based on sales, revenue, and views. Start free trial

Top Products on the Security & Surveillance Category

Discover the most-viewed products in the Security & Surveillance category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Sep 2026 vs. Sep 2025

Export Excel

Filter by:

Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Ring Battery Doorbell Home or business security with Head-to-Toe video Live View with Two-Way Talk and Motion Detection & Alerts Satin Nickel	...> Home Security Systems	Ring	840.7K	19.90%	3.43%	9.96%	70	7.18%
Blink Outdoor 4 – Wireless smart security camera two-year battery life two-way talk. Required Sync Module not included – Add-on camera	...> Security & Surveillance	Blink	320.4K	32.71%	16.61%	9.17%	100	10.77%
Blink Mini 2K+ (newest model) – Plug-in Home & Pet Indoor Security Camera with 2K video resolution night vision enhanced audio motion detection – 1 camera (White)	...> Surveillance Housing & Mounting Brackets	Blink	173.8K	=	11.02%	1.53%	93	6.93%
Blink Mini 2K+ (newest model) – Plug-in Home & Pet Indoor Security Camera with 2K video resolution night vision enhanced audio motion detection – 2 cameras (Black)	...> Surveillance Housing & Mounting Brackets	Blink	165.6K	=	17.50%	11.26%	95	4.05%
Blink Mini 2K+ (newest model) – Plug-in Home & Pet Indoor Security Camera with 2K video resolution night vision enhanced audio motion detection – 2 cameras (White)	...> Surveillance Housing & Mounting Brackets	Blink	155.5K	=	15.37%	0.58%	98	2.71%
Ring Battery Doorbell Home or business security with Head-to-Toe video Live View with Two-Way Talk and Motion Detection & Alerts Satin Nickel	...> Home Security Systems	Ring	840.7K	19.90%	3.43%	9.96%	70	7.18%
Blink Outdoor 4 – Wireless smart security camera two-year battery life two-way talk. Required Sync Module not included – Add-on camera	...> Security & Surveillance	Blink	320.4K	32.71%	16.61%	9.17%	100	10.77%
Blink Mini 2K+ (newest model) – Plug-in Home & Pet Indoor Security Camera with 2K video resolution night vision enhanced audio motion detection – 1 camera (White)	...> Surveillance Housing & Mounting Brackets	Blink	173.8K	=	11.02%	1.53%	93	6.93%
Blink Mini 2K+ (newest model) – Plug-in Home & Pet Indoor Security Camera with 2K video resolution night vision enhanced audio motion detection – 2 cameras (Black)	...> Surveillance Housing & Mounting Brackets	Blink	165.6K	=	17.50%	11.26%	95	4.05%
Blink Mini 2K+ (newest model) – Plug-in Home & Pet Indoor Security Camera with 2K video resolution night vision enhanced audio motion detection – 2 cameras (White)	...> Surveillance Housing & Mounting Brackets	Blink	155.5K	=	15.37%	0.58%	98	2.71%
What’s selling—and why Explore the top-performing products on Amazon based on product views, sales, and revenue. Spot trends, category winners, and emerging bestsellers at a glance. Start free trial

Top-level analysis of the Security & Surveillance category on amazon.com

During 2026-09-01T00:00:00, the Security & Surveillance category on amazon.com generated a total revenue of $44.9M.

The leading brands in this category are Blink, REOLINK, and eufy Security, which stand out in terms of revenue and consumer engagement.

The top-performing product was Ring Battery Doorbell Home or business security with Head-to-Toe video Live View with Two-Way Talk and Motion Detection & Alerts Satin Nickel, and it's the best-selling item in the category.