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marketingsherpa.com

Know your worth. In our latest podcast episode, I talk to a marketing leader who shares one of the biggest personal mistakes from the first 10 years of her career – not negotiating her compensation package. If you are averse to negotiating, you may think this leader is a cutthroat, zero-sum, command-and-control businessperson. On the contrary, she is one of the nicest people I have ever interviewed – a not inconsequential characteristic in the current wave of resignations where data shows most workers will quit a mean, unappreciative boss. Get ideas for vendor selection, hiring, firing, compensation negotiations and much more. Listen in to hear what Michelle Burrows, CMO, Splashtop has learned in a career that has included managing teams ranging in size from three to 130.

gistbrands.net

gist brands is a rebranding specialist: helping businesses and organizations that have outpaced their brands get “unstuck,” take stock, find their niche, express themselves, and reinvigorate both their image and their passion. play video got 100 seconds? watch our video.

demandgenreport.com

As we start 2015, many of the themes from 2014 — data-driven marketing, advanced lead scoring capabilities, predictive analytics and tracking campaign effectiveness — will continue to influence the marketing automation landscape. Overall, there continues to be a major push to build more meaningful relationships with prospects. B2B marketers are increasingly turning to predictive marketing strategies to help identify the next customer. This year, personalization and customization will become the norm, according to many marketing automation experts we spoke to for this 2015 Outlook Guide.

marketo.com

The Home Depot unifies customer experiences with Adobe creative and digital experience solutions.

eloqua.com

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hubspot.com

HubSpot's customer platform includes all the marketing, sales, customer service, and CRM software you need to grow your business.