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natlib.govt.nz
The National Library of New Zealand Te Puna Mātauranga o Aotearoa is here to help you access and use the collective knowledge of the nation.
Global Rank
#59,718
7,193Showing Similarweb estimated data.
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Bounce Rate
35.97%
Pages per Visit
9.97
Avg Visit Duration
00:08:17
- Year Founded
- 1965
- Employees
- 201 - 500
- HQ
- New Zealand, Wellington
- Annual Revenue
- $50M - $75M
natlib.govt.nz Traffic & Engagement Analysis
natlib.govt.nz's web traffic has increased by 16.23% compared to last month. See all traffic & engagement stats for natlib.govt.nz in the past 3 months below
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Last Month Change
16.23%
Bounce Rate
35.97%
Pages per Visit
9.97
Avg Visit Duration
00:08:17
Total Visits Last 3 Months
Compare natlib.govt.nz to:
525.8Knatlib.govt.nz
natlib.govt.nz Web Traffic by Country
Which countries sent the most traffic to natlib.govt.nz lately? Where is their core audience from? Last month New Zealand was the top country sending desktop traffic to natlib.govt.nz - click below to discover all countries
Top Countries
New Zealand
78.11%12.68%
Australia
5.74%33.68%
United States
3.42%22.42%
United Kingdom
1.05%17.22%
Canada
0.59%14.25%
Others
11.08%
natlib.govt.nz Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. natlib.govt.nz's audience is 34% male and 66% female. The largest age group of visitors are 65+ year olds.
Age Distribution
Gender Distribution
- Female66%
- Male34%
natlib.govt.nz Target Audience
Audience interests reveal key details on the browsing interests of natlib.govt.nz's visitors. natlib.govt.nz's audience is interested in Hobbies and Leisure > Ancestry and Genealogy & history.
Top Categories
Other Visited Websites
Top Topics
historynewzealandzealandnzsearch
natlib.govt.nz Competitors & Similar Sites
Reveal natlib.govt.nz top alternatives and find potential or emerging competitors. digitalnz.org is the website with the highest similarity score to natlib.govt.nz. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
natlib.govt.nz Top Traffic Sources
The top traffic source to natlib.govt.nz is Direct traffic, driving 48.95% of desktop visits last month Organic Search is the 2nd and Referrals is the 3rd. The most underutilized channel is Affiliate. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
48.95%
Direct
1st Place
Organic Search
2nd Place
Referrals
3rd Place
Only showing top 3 marketing channels.
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The top referral sites sending desktop traffic to natlib.govt.nz.
Category Distribution
Dictionaries and Encyclopedias
17.06%Law and Government - Other
14.49%Ancestry and Genealogy
12.45%Legal
5.08%Health - Other
2.93%Other
47.98%Top Referrals
Links from natlib.govt.nz to Other Websites by Traffic Share
natlib.govt.nz is sending desktop traffic to 5 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Total Outgoing Links5
Category Distribution
Poker
69.94%Government
21.7%File Sharing and Hosting
2.8%Search Engines
0.25%Other
5.3%
Social Media Traffic to natlib.govt.nz
natlib.govt.nz gets most of its social media traffic from Facebook, followed by Reddit and Youtube (Desktop). Engaging audiences through Pinterest may reveal new opportunities
Social Networks
4
Social Network Distribution