Ralph Lauren: Luxury Shopping 앱 분석 (10월 6일)

THE RALPH LAUREN APP Bringing the World of Ralph Lauren to life right at your fingertips. Personalized to your unique preferences and rich with content, the Ralph Lauren App is an elevated shopping experience that allows you to seamlessly shop your online wishlist and your favorite store. SEAMLESS SHOPPING • Shop all Ralph Lauren brands: Collection, Purple Label, Polo, Lauren, Home, and Double RL • Early access to products with app-exclusive shopping windows • Sign up for first-to-know new arrivals and back in stock notifications • Order status alerts to easily track your purchase • Same Day Delivery before 4pm for select items and locations • Checkout with just a few clicks • Create an account with Apple social logins • Seamless payments with Apple Pay and Paypal • Buy now and pay later by using Klarna PERSONALIZE YOUR EXPERIENCE • Take the My Style quiz to curate your shopping preferences • Product and content recommendations powered by AI and based on your unique taste • “Shop My Style” filters for your favorite product grids CONNECT TO STORES • Save and shop your preferred store • Sign up for notifications on local happenings, store openings, and Ralph’s Coffee events • Pick up your online purchases in-store the same day • Live chat with a stylist and seamlessly schedule in-store appointments • Once in-store, shop using in-store mode • Scan barcodes to see color and size availability, product reviews, and product recommendations. SHOP EDITORIAL STORIES • Explore and shop content-rich stories for seasonal style inspiration VIRTUAL TRY-ON • Virtually try-on select styles with Snap AR Technology RL WARDROBE • A virtual wardrobe experience offering personalized recommendations • View all recent purchases in your wardrobe • Advice on how to style recent purchases • Discover what’s new and recommendations on products you may like