Auxo Talent Análise de participação de mercado de julho 2026

​As a leading solutions provider, we know that talent is the cornerstone of organisational success, but it has become increasingly challenging for leaders to balance a strong workplace culture with operational efficiency. The recently released 15th Annual Pulse of Talent report from Dayforce, Inc. has shed light on this balancing act, offering useful insights into what employees value most and how organisations can align with these values to create high performing, engaged workforces. The culture-efficiency equationAmy Cappellanti-Wolf, Chief People Officer at Dayforce, said, “cultivating a strong culture is a constant balancing act between productivity and agility and creating a space where people can do their best work”. The report highlights that organisations investing in aligning benefits, technology and initiatives with employee needs gain a competitive edge in attracting and retaining top talent. However, with leaders under increasing pressure to justify their spending, these culture-centric investments must also drive measurable outcomes. Key drivers of positive workplace cultureThe Workplace Culture Index introduced in the report categorises employees into three groups: Culture Promoters, Culture Passives and Culture Detractors. According to the findings, Culture Promoters, who are the most positive about their workplace, rated their organisations significantly higher than Culture Detractors in three key areas: 1. Empowering productivity through technology85% of Culture Promoters say they have the technology needed to perform efficiently, compared to just 39% of Culture Detractors. Additionally, 67% of Culture Promoters believe AI will positively impact workplace culture, versus only 31% of Culture Detractors. 2. Aligning benefits with employee needs82% of Culture Promoters feel their company’s benefits meet their needs effectively, compared to just 21% of Culture Detractors. 3. Providing flexibility and building trustFlexible work options were a standout