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Top Ecommerce & Shopping Websites Ranking

See the most visited Ecommerce & Shopping websites for January 2026, and read the full analysis below

Last updated : February 1, 2026

RankingTrending

Last updated : February 1, 2026

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RankWebsiteCategoryRank ChangeAvg. Visit DurationPages / VisitBounce Rate
1amazon.comEcommerce & Shopping > Marketplace=00:06:019.0730.8%
2temu.comEcommerce & Shopping > Marketplace=00:04:134.7046.5%
3ebay.comEcommerce & Shopping > Marketplace=00:06:206.7538.86%
4aliexpress.comEcommerce & Shopping > Marketplace=00:04:144.4543.5%
5ozon.ruEcommerce & Shopping > Marketplace100:09:5012.2225.23%
6amazon.inEcommerce & Shopping > Marketplace300:03:077.1641.09%
7amazon.co.jpEcommerce & Shopping > Marketplace=00:06:517.8136.24%
8walmart.comEcommerce & Shopping > Marketplace300:04:214.5650.18%
9etsy.comEcommerce & Shopping > Marketplace100:04:456.1139.63%
10amazon.deEcommerce & Shopping > Marketplace=00:05:588.7131.59%
11rakuten.co.jpEcommerce & Shopping > Marketplace=00:06:217.3336.55%
12amazon.co.ukEcommerce & Shopping > Marketplace=00:05:167.1533.08%
13wildberries.ruEcommerce & Shopping > Marketplace=00:09:4111.4528.31%
14avito.ruEcommerce & Shopping > Classifieds100:10:5812.4625.18%
15mercadolivre.com.brEcommerce & Shopping > Marketplace300:07:247.8536.77%
16coupang.comEcommerce & Shopping > Ecommerce and Shopping - Other=00:03:125.8918.22%
17amazon.itEcommerce & Shopping > Marketplace200:05:138.2726.19%
18shop.appEcommerce & Shopping100:02:012.1660.84%
19amazon.com.brEcommerce & Shopping > Marketplace200:02:425.6035.1%
20flipkart.comEcommerce & Shopping > Marketplace400:04:206.4653.39%
21target.comEcommerce & Shopping > Marketplace700:03:234.0841.56%
22amazon.frEcommerce & Shopping > Marketplace200:04:438.0523.13%
23amazon.caEcommerce & Shopping > Marketplace100:05:139.2227.66%
24rakuten.comEcommerce & Shopping > Coupons and Rebates100:02:142.1551.73%
25ebay.co.ukEcommerce & Shopping > Marketplace=00:07:317.8030.86%
26shopee.com.brEcommerce & Shopping > Marketplace100:10:066.1936.83%
27taobao.comEcommerce & Shopping > Marketplace100:07:2810.3426.68%
28alibaba.comEcommerce & Shopping > Marketplace500:04:194.4851.58%
29mercari.comEcommerce & Shopping > Marketplace=00:07:108.3536.47%
30allegro.plEcommerce & Shopping > Marketplace200:06:139.3323.92%
31trendyol.comEcommerce & Shopping > Marketplace100:06:527.0536.58%
32shopee.vnEcommerce & Shopping > Marketplace200:04:156.0527.06%
33amazon.esEcommerce & Shopping > Marketplace200:05:448.3631.04%
34shopee.co.idEcommerce & Shopping > Marketplace100:07:367.9634.27%
35market.yandex.ruEcommerce & Shopping > Marketplace300:04:587.8124.61%
36dmm.comEcommerce & Shopping > Marketplace=00:05:084.0243.02%
37ticketmaster.comEcommerce & Shopping > Tickets1500:03:233.9142.95%
38leboncoin.frEcommerce & Shopping > Classifieds200:09:049.1525.88%
39ebay.deEcommerce & Shopping > Marketplace100:07:127.4032.05%
40shopee.co.thEcommerce & Shopping > Marketplace300:03:435.4719.22%
41kleinanzeigen.deEcommerce & Shopping > Ecommerce and Shopping - Other300:07:088.8029.94%
42shopping.yahoo.co.jpEcommerce & Shopping > Ecommerce and Shopping - Other300:03:423.7746.47%
43craigslist.orgEcommerce & Shopping > Classifieds200:07:0424.0622.32%
44mercadolibre.com.arEcommerce & Shopping > Marketplace400:08:0011.2828.7%
45sahibinden.comEcommerce & Shopping > Classifieds200:09:5218.9223.28%
46amazon.com.mxEcommerce & Shopping > Marketplace900:04:266.6346.67%
47mercadolibre.com.mxEcommerce & Shopping > Marketplace500:06:268.2838.11%
48dns-shop.ruEcommerce & Shopping > Marketplace200:05:125.1224.56%
49costco.comEcommerce & Shopping > Marketplace800:04:065.1037.2%
50wayfair.comEcommerce & Shopping > Marketplace100:05:165.6541.89%
See full list

* Some websites ranked in the list above may contain adult content, please use caution when visiting unknown sites.

Most Visited Ecommerce & Shopping Websites Ranking Analysis for January 2026

amazon.com is ranked number 1 as the most popular website in the Ecommerce & Shopping category in January 2026. The average amount of time that users spend on the website is 00:06:01 minutes, and they see, on average, 9.07 pages per visit. Pages per visit is a popular engagement metric that is calculated by dividing the total number of website views by the total number of visitors. The bounce rate for amazon.com is 30.8%, meaning that 30.8% of visitors leave the website after viewing just one page.

temu.com and ebay.com are 2nd and 3rd on the list. In terms of user engagement, temu.com has an average visit duration of 00:04:13 minutes, an average pages per visit of 4.70, and a bounce rate of 46.5%. Similarly, ebay.com’s average visit duration is 00:06:20 minutes, its average pages per visit is 6.75, and its bounce rate is 38.86%.

aliexpress.com is a top Ecommerce & Shopping website that ranks in 4th place. On average, visitors remain on-site for 00:04:14 minutes and 43.5% of those visits bounce after viewing just one page. In addition, the average website pages viewed per visit is 4.45.

Number five on our list is ozon.ru, a top Ecommerce & Shopping website. Visitors see 12.22 pages per visit and spend 00:09:50 minutes on the website. The bounce rate for ozon.ru is 25.23%.

Come again next month for the updated website ranking & traffic analysis of the most visited Ecommerce & Shopping websites!

FAQs About The Top Ecommerce & Shopping Websites

Question: Which is the most visited Ecommerce & Shopping website?
Answer: amazon.com is the most visited Ecommerce & Shopping website in January 2026.

Question: Which is the 2nd most visited Ecommerce & Shopping website?
Answer: temu.com is the 2nd most visited Ecommerce & Shopping website in January 2026.

Question: What are the top 5 most popular Ecommerce & Shopping websites in the world?
Answer: The top 5 most popular Ecommerce & Shopping websites in the world in January 2026 are:
1. amazon.com
2. temu.com
3. ebay.com
4. aliexpress.com
5. ozon.ru.