Best Selling Guitars Products & Brands on amazon.ca

See the full list of Market Leaders In Amazon Guitars in amazon.ca for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Guitars category

See which brands are leading the Guitars category on amazon.ca. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

Export Excel

Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Martin	4.02%	3.42pp	7.9K	4.89%	10.38%	38.72%	CDN$278.29	1393.28%
Fender	7.73%	3.06pp	5.4K	0.36%	7.02%	3.16%	CDN$275.52	230.90%
Seymour Duncan	1.96%	1.79pp	2.1K	2.52%	9.06%	0.87%	CDN$208.25	269.90%
STRICH	2.23%	1.15pp	2.3K	3.18%	1.90%	21.01%	CDN$197.04	1333.44%
Crossrock	2.08%	0.78pp	7.6K	4.26%	10.29%	15.90%	CDN$237.02	207.90%
Martin	4.02%	3.42pp	7.9K	4.89%	10.38%	38.72%	CDN$278.29	1393.28%
Fender	7.73%	3.06pp	5.4K	0.36%	7.02%	3.16%	CDN$275.52	230.90%
Seymour Duncan	1.96%	1.79pp	2.1K	2.52%	9.06%	0.87%	CDN$208.25	269.90%
STRICH	2.23%	1.15pp	2.3K	3.18%	1.90%	21.01%	CDN$197.04	1333.44%
Crossrock	2.08%	0.78pp	7.6K	4.26%	10.29%	15.90%	CDN$237.02	207.90%
Who’s winning your category? See top brands by revenue, views, and conversion rate. Try it for free

Channels Breakdown & Performance

Understand where the top brands in the Guitars category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Martin

Fender

Seymour Duncan

STRICH

Crossrock

Top selling sub-categories in the Guitars category

Explore the breakdown of sub-categories within the Guitars category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

Export Excel

Category	Unit sold	Change	Revenue	Change	Product views	Change
	< 50	0.68%	6.06%	5.87%	< 50	6.29%
	< 50	8.45%	4.49%	3.70%	< 50	18.04%
Electric Guitar Strings	72	6.09%	0.72%	11.51%	91	12.35%
Acoustic Guitar Strings	88	2.77%	7.67%	7.83%	85	9.76%
Classical Guitar Strings	Unlock full list >	0.49%	5.10%	6.63%	< 50	9.99%
	65	9.77%	9.94%	16.83%	70	2.69%
Stands	54	4.15%	8.60%	8.50%	91	8.57%
Hangers	100	5.75%	9.34%	7.46%	88	9.32%
Racks	Unlock full list >	2.08%	19.45%	2.90%	< 50	5.57%
	96	11.99%	6.72%	6.33%	81	4.01%
Pickups & Pickup Covers	98	14.94%	9.50%	7.65%	96	1.54%
Bridges & Bridge Parts	89	17.76%	12.21%	8.63%	70	0.62%
Tuning Pegs	100	19.22%	10.61%	9.38%	100	2.71%
Knobs	Unlock full list >	9.37%	17.90%	4.90%	52	4.41%
	96	9.93%	9.26%	11.17%	100	10.35%
Picks	74	13.49%	19.08%	10.00%	< 50	6.04%
Pick Holders	Unlock full list >	9.99%	8.49%	13.97%	64	0.41%
Capos	Unlock full list >	12.27%	17.83%	9.99%	94	6.64%
	98	13.17%	3.59%	8.00%	92	3.66%
Acoustic Guitar Kits	100	17.65%	9.13%	9.66%	100	9.52%
Electric Guitar Kits	Unlock full list >	9.92%	9.81%	15.39%	65	1.53%
Acoustic Steel-String Guitars	59	6.62%	11.87%	9.19%	64	8.87%
Acoustic-Electric Guitars	97	6.84%	8.87%	13.05%	100	11.85%
Classical & Nylon-String Guitars	Unlock full list >	0.34%	3.55%	2.40%	< 50	16.48%
	< 50	0.68%	6.06%	5.87%	< 50	6.29%
	< 50	8.45%	4.49%	3.70%	< 50	18.04%
Electric Guitar Strings	72	6.09%	0.72%	11.51%	91	12.35%
Acoustic Guitar Strings	88	2.77%	7.67%	7.83%	85	9.76%
Classical Guitar Strings	Unlock full list >	0.49%	5.10%	6.63%	< 50	9.99%
Track category trends month over month See which categories are growing based on sales, revenue, and views. Start free trial

Top Products on the Guitars Category

Discover the most-viewed products in the Guitars category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Sep 2026 vs. Sep 2025

Export Excel

Filter by:

Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
DONNER DST-80 Electric Guitar – 39” Beginner Electric Guitar Kit with Amp Classic SSS Pickup Complete with Gig Bag Tuner Capo Strap Picks and Free Online Lessons	...> Electric Guitar Kits	Donner	7.8K	108.17%	1.04%	4.89%	55	17.30%
Fender Squier Debut Series Stratocaster HSS Electric Guitar Beginner Guitar 2-Year Warranty Includes Free Lessons Dakota Red with Satin Urethane Finish	...> Solid Body	Fender	6.5K	=	1.19%	3.68%	72	5.13%
WINGO Guitar Capo for Acoustic and Electric Guitars - Rosewood Color with 5 Picks	...> Capos	WINGO	6.1K	41.81%	5.90%	2.02%	< 50	0.48%
Fender California Debut Redondo Series Acoustic Guitar Beginner Guitar 2-Year Warranty Natural	...> Acoustic Steel-String Guitars	Fender	5.5K	=	12.85%	9.41%	98	10.07%
AUGSHY 30 Pack Guitar Picks Variety Pack for Bass Electric Acoustic Guitars Accessories Sampler Value Pack Includes Thin Medium Thick	...> Picks	Augshy	5.2K	=	7.67%	6.45%	99	7.44%
DONNER DST-80 Electric Guitar – 39” Beginner Electric Guitar Kit with Amp Classic SSS Pickup Complete with Gig Bag Tuner Capo Strap Picks and Free Online Lessons	...> Electric Guitar Kits	Donner	7.8K	108.17%	1.04%	4.89%	55	17.30%
Fender Squier Debut Series Stratocaster HSS Electric Guitar Beginner Guitar 2-Year Warranty Includes Free Lessons Dakota Red with Satin Urethane Finish	...> Solid Body	Fender	6.5K	=	1.19%	3.68%	72	5.13%
WINGO Guitar Capo for Acoustic and Electric Guitars - Rosewood Color with 5 Picks	...> Capos	WINGO	6.1K	41.81%	5.90%	2.02%	< 50	0.48%
Fender California Debut Redondo Series Acoustic Guitar Beginner Guitar 2-Year Warranty Natural	...> Acoustic Steel-String Guitars	Fender	5.5K	=	12.85%	9.41%	98	10.07%
AUGSHY 30 Pack Guitar Picks Variety Pack for Bass Electric Acoustic Guitars Accessories Sampler Value Pack Includes Thin Medium Thick	...> Picks	Augshy	5.2K	=	7.67%	6.45%	99	7.44%
What’s selling—and why Explore the top-performing products on Amazon based on product views, sales, and revenue. Spot trends, category winners, and emerging bestsellers at a glance. Start free trial

Top-level analysis of the Guitars category on amazon.ca

During 2026-09-01T00:00:00, the Guitars category on amazon.ca generated a total revenue of CDN$5.6M.

The leading brands in this category are Martin, Fender, and Seymour Duncan, which stand out in terms of revenue and consumer engagement.

The top-performing product was DONNER DST-80 Electric Guitar – 39” Beginner Electric Guitar Kit with Amp Classic SSS Pickup Complete with Gig Bag Tuner Capo Strap Picks and Free Online Lessons, and it's the best-selling item in the category.