Best Selling Antivirus & Security Products & Brands on amazon.ca

See the full list of Market Leaders In Amazon Antivirus & Security in amazon.ca for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Antivirus & Security category

See which brands are leading the Antivirus & Security category on amazon.ca. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
NordVPN	30.62%	23.11pp	3K	299.47%	9.95%	186.92%	CDN$62.17	10.41%
Norton	13.58%	0.66pp	1.2K	114.94%	2.62%	52.70%	CDN$56.36	0.49%
Bitdefender	24.31%	3.38pp	1.8K	46.30%	6.83%	149.28%	CDN$61.82	6.88%
McAfee	11.94%	13.73pp	1.7K	250.73%	4.72%	32.10%	CDN$56.57	4.79%
NordVPN	30.62%	23.11pp	3K	299.47%	9.95%	186.92%	CDN$62.17	10.41%
Norton	13.58%	0.66pp	1.2K	114.94%	2.62%	52.70%	CDN$56.36	0.49%
Bitdefender	24.31%	3.38pp	1.8K	46.30%	6.83%	149.28%	CDN$61.82	6.88%
McAfee	11.94%	13.73pp	1.7K	250.73%	4.72%	32.10%	CDN$56.57	4.79%
NordVPN	30.62%	23.11pp	3K	299.47%	9.95%	186.92%	CDN$62.17	10.41%
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Channels Breakdown & Performance

Understand where the top brands in the Antivirus & Security category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

NordVPN

Norton

Bitdefender

McAfee

Top selling sub-categories in the Antivirus & Security category

Explore the breakdown of sub-categories within the Antivirus & Security category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
Antivirus	Unlock full list >	16.95%	13.26%	2.57%	81	13.35%
Antivirus	Unlock full list >	16.95%	13.26%	2.57%	81	13.35%
Antivirus	Unlock full list >	16.95%	13.26%	2.57%	81	13.35%
Antivirus	Unlock full list >	16.95%	13.26%	2.57%	81	13.35%
Antivirus	Unlock full list >	16.95%	13.26%	2.57%	81	13.35%
Antivirus	Unlock full list >	16.95%	13.26%	2.57%	81	13.35%
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Top Products on the Antivirus & Security Category

Discover the most-viewed products in the Antivirus & Security category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Sep 2026 vs. Sep 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Bitdefender Total Security - 5 Devices \| 1 year Subscription \| PC/Mac/Android/iOS \| Activation Code by Mail	...> Antivirus & Security	Bitdefender	4.3K	13.16%	17.36%	0.08%	81	15.62%
NordVPN Basic 10 Devices 1-Year Premium VPN Software Digital Code	...> Antivirus	NordVPN	2.3K	592.68%	7.13%	9.35%	< 50	10.00%
McAfee Total Protection 2026 \| 3 Devices \| Cybersecurity Software Includes Antivirus Secure VPN Password Manager Dark Web Monitoring \| 1 Year Subscription with Auto-Renewal \| Online Code	...> Antivirus & Security	McAfee	955	62.15%	17.82%	9.94%	60	18.00%
Norton AntiVirus Plus 2026 Antivirus software for 1 Device – Includes Advanced AI Scam Protection Password Manager and PC Cloud Backup [Download]	...> Antivirus	Norton	823	286.38%	5.03%	2.49%	100	5.98%
Norton 360 Platinum 2026 Antivirus software for 20 Devices – Includes Advanced AI Scam Protection VPN Dark Web Monitoring & PC Cloud Backup [Download]	...> Antivirus & Security	Norton	776	27.00%	9.77%	9.46%	75	3.17%
Bitdefender Total Security - 5 Devices \| 1 year Subscription \| PC/Mac/Android/iOS \| Activation Code by Mail	...> Antivirus & Security	Bitdefender	4.3K	13.16%	17.36%	0.08%	81	15.62%
NordVPN Basic 10 Devices 1-Year Premium VPN Software Digital Code	...> Antivirus	NordVPN	2.3K	592.68%	7.13%	9.35%	< 50	10.00%
McAfee Total Protection 2026 \| 3 Devices \| Cybersecurity Software Includes Antivirus Secure VPN Password Manager Dark Web Monitoring \| 1 Year Subscription with Auto-Renewal \| Online Code	...> Antivirus & Security	McAfee	955	62.15%	17.82%	9.94%	60	18.00%
Norton AntiVirus Plus 2026 Antivirus software for 1 Device – Includes Advanced AI Scam Protection Password Manager and PC Cloud Backup [Download]	...> Antivirus	Norton	823	286.38%	5.03%	2.49%	100	5.98%
Norton 360 Platinum 2026 Antivirus software for 20 Devices – Includes Advanced AI Scam Protection VPN Dark Web Monitoring & PC Cloud Backup [Download]	...> Antivirus & Security	Norton	776	27.00%	9.77%	9.46%	75	3.17%
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Top-level analysis of the Antivirus & Security category on amazon.ca

During 2026-09-01T00:00:00, the Antivirus & Security category on amazon.ca generated a total revenue of CDN$60.5K.

The leading brands in this category are NordVPN, Norton, and Bitdefender, which stand out in terms of revenue and consumer engagement.

The top-performing product was Bitdefender Total Security - 5 Devices | 1 year Subscription | PC/Mac/Android/iOS | Activation Code by Mail, and it's the best-selling item in the category.