Best Selling Novelty & Gag Toys Products & Brands on amazon.ca

See the full list of Market Leaders In Amazon Novelty & Gag Toys in amazon.ca for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Novelty & Gag Toys category

See which brands are leading the Novelty & Gag Toys category on amazon.ca. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Schylling	14.08%	13.12pp	276.7K	1320.03%	7.70%	29.25%	CDN$38.30	160.78%
Beyblade	3.18%	3.07pp	260.2K	965.60%	7.06%	27.29%	CDN$37.92	144.38%
Generic	4.22%	2.71pp	245.4K	855.65%	3.38%	25.64%	CDN$26.70	108.52%
Needoh	2.66%	2.53pp	227.7K	1219.10%	7.69%	12.34%	CDN$36.03	160.67%
QETRABONE	2.11%	2.11pp	231.7K	1120.09%	6.45%	4.61%	CDN$20.05	128.67%
Schylling	14.08%	13.12pp	276.7K	1320.03%	7.70%	29.25%	CDN$38.30	160.78%
Beyblade	3.18%	3.07pp	260.2K	965.60%	7.06%	27.29%	CDN$37.92	144.38%
Generic	4.22%	2.71pp	245.4K	855.65%	3.38%	25.64%	CDN$26.70	108.52%
Needoh	2.66%	2.53pp	227.7K	1219.10%	7.69%	12.34%	CDN$36.03	160.67%
QETRABONE	2.11%	2.11pp	231.7K	1120.09%	6.45%	4.61%	CDN$20.05	128.67%
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Channels Breakdown & Performance

Understand where the top brands in the Novelty & Gag Toys category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Schylling

Beyblade

Generic

Needoh

QETRABONE

Top selling sub-categories in the Novelty & Gag Toys category

Explore the breakdown of sub-categories within the Novelty & Gag Toys category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change

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Top Products on the Novelty & Gag Toys Category

Discover the most-viewed products in the Novelty & Gag Toys category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Sep 2026 vs. Sep 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Stress Balls Fidget Toys Stress Cube Slow Rising Square Shape Squeeze Toy	...> Dice Fidget Toys	QETRABONE	66.3K	=	11.25%	9.52%	99	3.06%
Schylling NeeDoh Nice Cube Swirl - Sensory Toy with a Super Solid Squish - Unique Swirling Color Blend - Ages 3 and Up - Color May Vary; One Cube Per Pack	...> Novelty & Gag Toys	Needoh	58.7K	=	12.06%	4.81%	< 50	18.20%
30 Pack Squishy Toys Kawaii Squishies Party Favors for Kids 4-8 8-12 Treasure Box Toys for Classroom Birthday Xmas Gifts Goodie Bag Mini Animals Mochi Squishy Stress Relief Sensory Toy Random	...> Miniatures	Mantyplay	48.8K	=	8.54%	6.31%	94	10.23%
Schylling NeeDoh Swirl Nice Berg - Jumbo Squishy Squeezy Fun - Colors May Vary	...> Novelty & Gag Toys	Schylling	47.8K	=	19.01%	4.63%	100	1.21%
Stress Balls for Adults Stress Cube Fidget Toys Desktop Enhanced Grip Strength Squeeze Toys Square Shape Stress Cube Stress for Halloween Christmas Party Favors Stocking Stuffers	...> Simple Dimple Fidget Toys	rytopt	39.4K	959.20%	6.84%	9.01%	68	9.84%
Stress Balls Fidget Toys Stress Cube Slow Rising Square Shape Squeeze Toy	...> Dice Fidget Toys	QETRABONE	66.3K	=	11.25%	9.52%	99	3.06%
Schylling NeeDoh Nice Cube Swirl - Sensory Toy with a Super Solid Squish - Unique Swirling Color Blend - Ages 3 and Up - Color May Vary; One Cube Per Pack	...> Novelty & Gag Toys	Needoh	58.7K	=	12.06%	4.81%	< 50	18.20%
30 Pack Squishy Toys Kawaii Squishies Party Favors for Kids 4-8 8-12 Treasure Box Toys for Classroom Birthday Xmas Gifts Goodie Bag Mini Animals Mochi Squishy Stress Relief Sensory Toy Random	...> Miniatures	Mantyplay	48.8K	=	8.54%	6.31%	94	10.23%
Schylling NeeDoh Swirl Nice Berg - Jumbo Squishy Squeezy Fun - Colors May Vary	...> Novelty & Gag Toys	Schylling	47.8K	=	19.01%	4.63%	100	1.21%
Stress Balls for Adults Stress Cube Fidget Toys Desktop Enhanced Grip Strength Squeeze Toys Square Shape Stress Cube Stress for Halloween Christmas Party Favors Stocking Stuffers	...> Simple Dimple Fidget Toys	rytopt	39.4K	959.20%	6.84%	9.01%	68	9.84%
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Top-level analysis of the Novelty & Gag Toys category on amazon.ca

During 2026-09-01T00:00:00, the Novelty & Gag Toys category on amazon.ca generated a total revenue of CDN$5.8M.

The leading brands in this category are Schylling, Beyblade, and Generic, which stand out in terms of revenue and consumer engagement.

The top-performing product was Stress Balls Fidget Toys Stress Cube Slow Rising Square Shape Squeeze Toy, and it's the best-selling item in the category.