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Top Amazon Brands

Best Selling Products & Brands on amazon.fr

See the full list of Market Leaders In Every Amazon Category in amazon.fr for December 1, and read the full analysis below

Last updated : December 1, 2025

Top Brands on amazon.fr

Discover which brands are leading on amazon.fr. This section showcases revenue share, product views, and conversion rates to help you better understand brand competitiveness across categories.

Top Brands

Dec 2025 vs. Dec 2024

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Apple	3.75%	1.72pp	10.4M	20.48%	3.22%	35.68%	€485.93	39.08%
ASUS	1.57%	0.73pp	9M	16.01%	1.54%	7.85%	€335.74	25.01%
Dyson	0.55%	0.35pp	10.4M	12.43%	3.22%	1.90%	€480.26	11.42%
TCL	0.38%	0.31pp	8.8M	7.14%	2.42%	18.81%	€45.52	27.36%
DREAME	0.68%	0.29pp	9.3M	20.44%	3.20%	9.79%	€382.59	29.29%
Apple	3.75%	1.72pp	10.4M	20.48%	3.22%	35.68%	€485.93	39.08%
ASUS	1.57%	0.73pp	9M	16.01%	1.54%	7.85%	€335.74	25.01%
Dyson	0.55%	0.35pp	10.4M	12.43%	3.22%	1.90%	€480.26	11.42%
TCL	0.38%	0.31pp	8.8M	7.14%	2.42%	18.81%	€45.52	27.36%
DREAME	0.68%	0.29pp	9.3M	20.44%	3.20%	9.79%	€382.59	29.29%
Who’s winning your category? See top brands by revenue, views, and conversion rate. Try it for free

Channels Breakdown & Performance

Understand how top brands drive traffic on amazon.fr. See which marketing channels – like search, referrals, and social – generate the most visibility and sales.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Apple

ASUS

Dyson

TCL

DREAME

Top selling categories on amazon.fr

Explore how different product categories are performing on amazon.fr. This section provides insights into the fastest-growing segments, the most competitive spaces, and where consumer demand is shifting.

Performance

Dec 2025 vs. Dec 2024

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	< 50	6.62%	0.72%	16.66%	71	8.10%
	99	10.81%	9.98%	14.57%	72	7.24%
Décoration de la maison	80	13.06%	4.88%	16.89%	100	5.20%
Meubles	94	2.94%	7.67%	7.45%	77	9.99%
Literie et linge de maison	71	10.00%	10.28%	8.00%	99	2.27%
Salle de bain et WC	Unlock full list >	2.08%	5.38%	5.10%	78	3.16%
	100	1.17%	7.18%	1.76%	84	19.02%
Fournitures de loisirs créatifs	52	1.94%	4.89%	5.06%	76	5.81%
Couture	72	5.27%	13.42%	2.10%	90	10.59%
Emballages de cadeaux	79	8.58%	17.06%	9.71%	56	3.91%
Dessin	91	14.89%	6.60%	9.95%	73	5.30%
Papiers et papeterie	Unlock full list >	9.30%	9.99%	19.60%	54	5.03%
	< 50	9.95%	9.18%	14.25%	54	10.67%
Rangement pour la cuisine	< 50	3.48%	3.03%	8.14%	61	8.43%
Rangement pour vêtements et penderies	98	3.18%	7.68%	3.82%	99	4.33%
Buanderie	< 50	9.96%	8.23%	14.74%	< 50	13.89%
Déchets et recyclage	< 50	2.20%	4.56%	5.39%	70	6.15%
Paniers et boîtes de rangement	Unlock full list >	8.03%	5.53%	3.21%	90	6.78%
	70	13.60%	9.74%	3.92%	99	4.69%
Pièces et accessoires	< 50	9.78%	3.06%	6.22%	64	6.71%
Friteuses	81	6.48%	9.03%	4.44%	< 50	15.53%
Mixeurs, batteurs et robots multifonctions	89	13.58%	19.17%	10.00%	92	6.00%
Grills, planchas et raclettes	53	0.83%	8.21%	3.97%	93	18.27%
Bouilloires et distributeurs d'eau chaude	Unlock full list >	5.37%	10.53%	8.83%	78	9.22%
	87	0.39%	4.98%	6.56%	84	9.99%
Accessoires pour aspirateurs	98	9.42%	6.47%	19.05%	99	18.19%
Aspirateurs	78	1.26%	5.73%	4.22%	94	4.96%
Nettoyeurs tapis et moquettes	71	4.47%	7.28%	8.66%	90	16.37%
Nettoyeurs vapeur et polisseuses de sol	< 50	6.98%	8.12%	3.31%	85	9.76%
Accessoires pour nettoyeurs vapeur	Unlock full list >	7.76%	9.40%	15.23%	99	9.73%
	80	13.59%	5.39%	15.95%	100	4.68%
	< 50	9.96%	0.97%	9.91%	78	8.52%
Accessoires téléphones portables	80	2.83%	9.98%	0.13%	< 50	9.27%
Smartphones et téléphones portables débloqués	95	7.74%	12.88%	0.04%	90	8.89%
Cartes sim	< 50	11.26%	6.05%	5.96%	57	4.65%
Téléphones portables prépayés	Unlock full list >	9.74%	9.96%	7.14%	83	19.54%
	68	0.19%	3.86%	7.46%	89	1.03%
Piles jetables	74	5.63%	2.40%	9.15%	< 50	0.80%
Piles rechargeables	59	4.01%	0.38%	8.33%	83	1.32%
Kits chargeur et piles	90	8.11%	9.54%	9.50%	69	11.95%
Testeurs de piles	< 50	15.09%	19.50%	6.37%	73	10.00%
Chargeurs de piles	Unlock full list >	9.99%	9.35%	8.83%	96	14.77%
	95	8.99%	5.61%	8.37%	63	9.94%
Casques et écouteurs	50	3.06%	9.96%	0.38%	63	9.59%
Oreillettes et coussinets	97	9.94%	9.06%	11.37%	83	1.54%
Étuis et housses	93	9.69%	18.24%	5.09%	100	4.61%
Adaptateurs	< 50	9.62%	8.21%	8.64%	< 50	3.45%
Câbles et rallonges	Unlock full list >	12.44%	18.88%	6.56%	57	3.61%
	79	9.88%	7.31%	9.28%	62	0.00%
Accessoires	80	1.18%	2.99%	6.61%	99	4.13%
Téléviseurs	85	8.04%	19.49%	2.67%	99	7.78%
Vidéoprojecteurs	< 50	17.57%	8.95%	7.44%	65	1.38%
Lecteurs et enregistreurs DVD	75	14.75%	3.87%	18.61%	< 50	6.10%
Lunettes vidéo	Unlock full list >	9.98%	8.43%	14.15%	98	13.30%
	< 50	8.18%	10.02%	4.72%	89	9.94%
Accessoires	67	8.93%	4.09%	17.88%	< 50	5.95%
Caméras de surveillance	56	18.27%	12.90%	12.59%	80	9.37%
Trépieds et monopods	< 50	9.86%	7.12%	9.04%	74	0.16%
Appareils photo argentiques	70	2.72%	8.93%	6.03%	99	15.91%
Appareils photo numériques	Unlock full list >	10.72%	16.01%	2.53%	83	9.58%
	95	8.98%	9.90%	5.27%	100	16.58%
	88	3.46%	0.78%	11.80%	99	2.32%
Sets de jeux de construction	88	10.00%	0.68%	15.93%	88	8.41%
Constructions magnétiques	98	17.04%	13.17%	2.63%	92	13.26%
Figurines	< 50	8.74%	6.06%	7.55%	97	9.98%
Stockage et accessoires	54	9.86%	2.68%	13.09%	91	9.21%
Boîtes empilables	Unlock full list >	9.44%	4.51%	10.23%	96	9.74%
	96	2.96%	7.69%	3.71%	89	6.93%
Jeux de plateau	80	5.42%	10.38%	1.83%	56	8.08%
Jeux de cartes	89	8.09%	13.24%	0.32%	96	8.99%
Jeux électroniques	94	9.79%	3.12%	12.42%	61	3.18%
Jeux traditionnels	90	19.33%	1.23%	9.62%	52	11.05%
Toupies	Unlock full list >	6.22%	12.45%	9.14%	86	12.36%
	53	9.94%	9.79%	7.97%	68	17.46%
Kits de loisirs créatifs	79	9.98%	9.31%	8.88%	95	14.60%
Matériel de dessin et de peinture	98	9.97%	9.17%	11.79%	86	1.23%
Pâte à modeler	77	6.07%	2.96%	9.34%	94	1.47%
Tableaux	73	7.49%	9.20%	2.57%	< 50	12.17%
Mosaïques	Unlock full list >	10.39%	5.43%	19.44%	< 50	6.70%
	99	2.72%	9.67%	6.66%	75	9.66%
Vitrines et rangements	98	9.84%	9.89%	16.21%	96	2.18%
Reproductions, statues et bustes	100	19.66%	11.04%	8.97%	99	9.09%
Cartes à collectionner et accessoires	99	0.04%	4.31%	5.85%	81	5.04%
Pièces et papiers-monnaies de collection	92	5.10%	14.56%	7.15%	98	1.48%
Timbres postaux de collection	Unlock full list >	8.65%	7.92%	9.06%	90	7.89%
	80	11.48%	6.44%	19.42%	99	7.20%
Accessoires de déguisement	82	0.91%	5.39%	5.18%	< 50	5.70%
Déguisements	90	9.09%	5.75%	19.48%	87	19.66%
Cuisine	< 50	9.86%	8.86%	9.33%	60	12.76%
Outils et établis	100	17.01%	0.69%	11.92%	67	2.40%
Commerçant	Unlock full list >	6.05%	1.50%	14.74%	100	4.21%
	< 50	18.97%	13.58%	13.82%	54	3.65%
	< 50	18.80%	10.22%	9.46%	52	2.98%
Colles, mastics et adhésifs	< 50	3.05%	3.45%	6.54%	72	18.69%
Clous, vis et fixations	56	0.44%	7.82%	6.89%	79	3.00%
Quincaillerie de portes et loquets	< 50	5.12%	13.25%	1.99%	62	10.75%
Quincaillerie du meuble	98	2.73%	7.41%	4.23%	99	4.73%
Quincaillerie de salle de bain	Unlock full list >	1.51%	4.51%	7.21%	100	7.56%
	52	8.21%	9.95%	3.64%	76	2.92%
Outillage à main	76	9.85%	7.70%	16.18%	93	2.17%
Accessoires pour outillage électroportatif	< 50	9.24%	14.67%	9.72%	< 50	7.95%
Outillage électroportatif	66	11.32%	16.84%	9.94%	< 50	7.08%
Appareils de mesure	70	9.99%	9.31%	12.40%	< 50	0.78%
Rangement des outils	Unlock full list >	9.22%	4.18%	4.81%	100	6.55%
	66	9.65%	9.71%	8.84%	86	8.04%
Prises électriques et accessoires	< 50	15.09%	4.80%	9.99%	87	5.88%
Multiprises	90	8.62%	4.81%	17.74%	99	7.40%
Gestion de câbles	69	3.67%	16.99%	4.99%	97	16.90%
Cosses et kits	< 50	10.98%	3.12%	9.91%	61	9.97%
Câblage de surface	Unlock full list >	13.77%	5.59%	9.99%	100	9.96%
	< 50	8.04%	9.54%	15.97%	< 50	9.03%
Équipement et matériel de sécurité	78	13.34%	5.20%	10.00%	82	9.98%
Sécurité incendie	100	17.78%	12.23%	8.63%	95	0.63%
Systèmes sécurité pour la maison	92	17.91%	13.38%	8.67%	94	8.40%
Sonnettes	97	6.90%	9.58%	13.81%	98	0.29%
Placards à clés	Unlock full list >	9.26%	6.10%	19.82%	< 50	18.95%
	100	9.20%	9.97%	19.92%	92	5.45%
Chauffage et climatisation	< 50	2.86%	3.50%	0.41%	65	8.18%
Matériel de construction	88	10.80%	2.97%	9.90%	85	7.31%
Échelles	62	7.84%	5.26%	2.79%	67	7.00%
Éclairage de chantier	99	1.37%	8.93%	1.33%	98	2.02%
Échafaudages	Unlock full list >	12.18%	19.14%	10.00%	93	6.01%
	97	19.86%	14.73%	10.80%	83	9.69%
	89	12.75%	18.11%	4.29%	< 50	9.86%
Câbles et accessoires	< 50	14.79%	2.23%	8.55%	79	15.49%
Accessoires pour ordinateur portable	69	7.83%	3.09%	16.69%	52	5.33%
Claviers, souris et tablettes	51	0.44%	3.85%	6.12%	< 50	4.73%
Accessoires pour tablette tactile	86	9.57%	9.99%	18.21%	98	3.84%
Adaptateurs	Unlock full list >	5.25%	0.78%	13.84%	99	3.66%
	87	5.03%	14.22%	7.47%	100	14.13%
Mémoire externe	86	0.67%	10.00%	4.37%	< 50	10.00%
Mémoire interne	98	6.96%	8.13%	3.28%	92	8.16%
NAS	Unlock full list >	5.85%	2.69%	9.24%	95	1.13%
	< 50	9.96%	9.75%	8.08%	74	17.13%
Composants internes	< 50	2.67%	9.87%	2.57%	84	7.76%
Composants externes	90	9.98%	15.24%	1.90%	95	9.45%
Composants et pièces pour ordinateur portable	< 50	12.88%	4.79%	10.00%	< 50	6.34%
Vis pour ordinateur	Unlock full list >	1.43%	5.97%	4.83%	79	6.04%
	< 50	1.73%	19.96%	2.48%	77	19.87%
Accessoires pour imprimante	94	9.99%	3.11%	9.38%	76	1.65%
Imprimantes	Unlock full list >	9.90%	9.85%	7.78%	63	17.96%
	80	7.23%	12.33%	0.38%	< 50	8.73%
Cartes réseau	76	10.00%	0.76%	15.84%	96	8.44%
Switches et hubs	100	4.00%	0.31%	12.43%	91	2.74%
Répéteurs	100	6.79%	3.92%	9.62%	95	2.70%
Routeurs	< 50	0.56%	4.16%	7.01%	94	1.42%
Systèmes Mesh WiFi	Unlock full list >	12.46%	4.20%	7.73%	100	4.28%
	< 50	6.62%	0.72%	16.66%	71	8.10%
	99	10.81%	9.98%	14.57%	72	7.24%
Décoration de la maison	80	13.06%	4.88%	16.89%	100	5.20%
Meubles	94	2.94%	7.67%	7.45%	77	9.99%
Literie et linge de maison	71	10.00%	10.28%	8.00%	99	2.27%
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Top Products on amazon.fr

Discover the most-viewed and the best-selling products on amazon.fr. See which listings are driving product views, revenue, and units sold.

Top products

Dec 2025 vs. Dec 2024

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Calendrier de l’Avent Bonne Maman - Édition Limitée 2025 avec 24 Gourmandises Authentiques - Confitures & Pâtes à Tartiner - Idée Cadeau Noël pour Petit Déjeuner & Goûter	...> Confitures	Bonne Maman	745.4K	=	10.28%	2.81%	92	10.40%
Apple iPhone 17 Pro 256 Go : Écran 6 3 pouces avec ProMotion jusqu’à 120 Hz Puce A19 Pro Autonomie prodigieuse Système caméra Pro Fusion avec caméra avant Center Stage ; Orange cosmique	...> Smartphones et téléphones portables débloqués	Apple	648.3K	=	0.28%	3.89%	62	7.86%
Playstation Sony 5 Édition Numérique PS5 avec 1 Manette Sans Fil DualSense Couleur : Blanche	...> Consoles	Playstation	508.8K	=	19.12%	13.13%	< 50	7.28%
Apple iPhone 17 256 Go : Écran 6 3 pouces avec ProMotion Puce A19 Caméra avant Center Stage Meilleure résistance aux rayures Autonomie d’une journée ; Noir	...> Smartphones et téléphones portables débloqués	Apple	408.4K	=	8.72%	8.61%	< 50	9.44%
Pokémon : Coffret Dresseur d’élite Méga-Évolution – Lucario du JCC Pokémon (1 Carte Promo entièrement illustrée 9 boosters et des Accessoires de Jeu Premium)	...> Cartes à collectionner	Pokémon	389K	=	7.58%	6.95%	< 50	4.61%
Calendrier de l’Avent Bonne Maman - Édition Limitée 2025 avec 24 Gourmandises Authentiques - Confitures & Pâtes à Tartiner - Idée Cadeau Noël pour Petit Déjeuner & Goûter	...> Confitures	Bonne Maman	745.4K	=	10.28%	2.81%	92	10.40%
Apple iPhone 17 Pro 256 Go : Écran 6 3 pouces avec ProMotion jusqu’à 120 Hz Puce A19 Pro Autonomie prodigieuse Système caméra Pro Fusion avec caméra avant Center Stage ; Orange cosmique	...> Smartphones et téléphones portables débloqués	Apple	648.3K	=	0.28%	3.89%	62	7.86%
Playstation Sony 5 Édition Numérique PS5 avec 1 Manette Sans Fil DualSense Couleur : Blanche	...> Consoles	Playstation	508.8K	=	19.12%	13.13%	< 50	7.28%
Apple iPhone 17 256 Go : Écran 6 3 pouces avec ProMotion Puce A19 Caméra avant Center Stage Meilleure résistance aux rayures Autonomie d’une journée ; Noir	...> Smartphones et téléphones portables débloqués	Apple	408.4K	=	8.72%	8.61%	< 50	9.44%
Pokémon : Coffret Dresseur d’élite Méga-Évolution – Lucario du JCC Pokémon (1 Carte Promo entièrement illustrée 9 boosters et des Accessoires de Jeu Premium)	...> Cartes à collectionner	Pokémon	389K	=	7.58%	6.95%	< 50	4.61%
What’s selling—and why Explore the top-performing products on Amazon based on product views, sales, and revenue. Spot trends, category winners, and emerging bestsellers at a glance. Start free trial

Top-level analysis for amazon.fr

In 2025-12-01T00:00:00, amazon.fr generated €4.3B in total revenue.

Top brands include – Apple, ASUS, and Dyson – which all stood out for revenue and consumer engagement.

The month’s top-performing product was the Calendrier de l’Avent Bonne Maman - Édition Limitée 2025 avec 24 Gourmandises Authentiques - Confitures & Pâtes à Tartiner - Idée Cadeau Noël pour Petit Déjeuner & Goûter, which is the most sought-after item on the marketplace.