Best Selling Jeux et Jouets Products & Brands on amazon.fr

See the full list of Market Leaders In Amazon Jeux et Jouets in amazon.fr for April 1, and read the full analysis below

Last updated : April 1, 2026

Top Brands on the Jeux et Jouets category

See which brands are leading the Jeux et Jouets category on amazon.fr. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Apr 2026 vs. Apr 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
LEGO	26.18%	7.07pp	4.5M	50.33%	7.76%	16.10%	€98.09	9.17%
DJI	3.91%	2.09pp	4M	42.49%	7.74%	13.45%	€15.82	5.12%
UrbanGlide	0.28%	0.28pp	4.5M	32.45%	5.60%	11.24%	€62.10	9.17%
Lenovo	0.27%	0.27pp	2M	45.15%	7.19%	6.46%	€96.12	8.35%
HOMCOM	0.55%	0.26pp	4.4M	36.36%	6.83%	13.56%	€22.61	7.50%
LEGO	26.18%	7.07pp	4.5M	50.33%	7.76%	16.10%	€98.09	9.17%
DJI	3.91%	2.09pp	4M	42.49%	7.74%	13.45%	€15.82	5.12%
UrbanGlide	0.28%	0.28pp	4.5M	32.45%	5.60%	11.24%	€62.10	9.17%
Lenovo	0.27%	0.27pp	2M	45.15%	7.19%	6.46%	€96.12	8.35%
HOMCOM	0.55%	0.26pp	4.4M	36.36%	6.83%	13.56%	€22.61	7.50%
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Channels Breakdown & Performance

Understand where the top brands in the Jeux et Jouets category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

LEGO

DJI

UrbanGlide

Lenovo

HOMCOM

Top selling sub-categories in the Jeux et Jouets category

Explore the breakdown of sub-categories within the Jeux et Jouets category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Apr 2026 vs. Apr 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	96	2.96%	7.69%	3.71%	89	6.93%
	89	8.09%	13.24%	0.32%	96	8.99%
Jeux de cartes à jouer	55	3.96%	16.52%	5.39%	91	3.07%
Jeux de cartes à collectionner	100	8.14%	8.26%	5.67%	79	17.57%
Jeux de cartes stratégiques à collectionner	94	2.29%	7.58%	9.28%	97	7.54%
Jeux de paires et de mémoire	Unlock full list >	5.58%	13.67%	7.98%	< 50	13.58%
Jeux de plateau	80	5.42%	10.38%	1.83%	56	8.08%
Toupies	100	6.22%	12.45%	9.14%	86	12.36%
	90	19.33%	1.23%	9.62%	52	11.05%
Échecs	< 50	4.76%	7.40%	1.53%	73	6.89%
Dominos	57	4.04%	3.04%	19.29%	92	2.96%
Bingo	< 50	11.22%	3.33%	9.93%	58	9.98%
Mah-jong	< 50	11.16%	19.79%	5.91%	< 50	4.74%
Backgammon	Unlock full list >	0.99%	4.51%	6.48%	84	1.89%
Jeux électroniques	Unlock full list >	9.79%	3.12%	12.42%	61	3.18%
	88	3.46%	0.78%	11.80%	99	2.32%
Sets de jeux de construction	88	10.00%	0.68%	15.93%	88	8.41%
Constructions magnétiques	98	17.04%	13.17%	2.63%	92	13.26%
Stockage et accessoires	54	9.86%	2.68%	13.09%	91	9.21%
Boîtes empilables	95	9.44%	4.51%	10.23%	96	9.74%
Figurines	Unlock full list >	8.74%	6.06%	7.55%	97	9.98%
	99	2.72%	9.67%	6.66%	75	9.66%
	98	9.84%	9.89%	16.21%	96	2.18%
Rangements pour cartes à collectionner	54	8.62%	4.82%	17.76%	60	18.62%
Présentoirs	61	9.95%	0.52%	17.55%	< 50	7.85%
Rangements pour pièces de monnaie	90	17.32%	13.96%	8.49%	72	0.30%
Mallettes de transport	99	15.92%	1.32%	8.88%	90	1.39%
Albums pour timbres	Unlock full list >	8.68%	9.82%	17.94%	100	7.22%
	99	0.04%	4.31%	5.85%	81	5.04%
Cartes à collectionner	82	9.99%	0.11%	16.71%	100	8.15%
Stickers	Unlock full list >	5.72%	1.27%	8.94%	96	9.12%
	100	19.66%	11.04%	8.97%	99	9.09%
Figurines chibi	67	4.31%	3.10%	9.93%	97	3.04%
Statues, maquettes et bustes	99	13.83%	5.64%	6.91%	100	9.96%
Reproductions et répliques	61	7.64%	3.12%	14.93%	83	10.01%
Bobbleheads	Unlock full list >	3.29%	8.24%	8.06%	57	9.67%
Timbres postaux de collection	< 50	8.65%	7.92%	9.06%	90	7.89%
	92	5.10%	14.56%	7.15%	98	1.48%
Ensembles de pièces	< 50	6.56%	11.75%	9.82%	74	0.71%
Papier-monnaie	Unlock full list >	9.95%	9.17%	11.53%	88	1.42%
	80	11.48%	6.44%	19.42%	99	7.20%
	90	9.09%	5.75%	19.48%	87	19.66%
Déguisements	82	19.77%	14.83%	10.71%	99	9.71%
Kits de déguisement	67	9.95%	9.76%	8.05%	< 50	17.24%
Bébés	Unlock full list >	4.70%	9.80%	8.61%	87	9.38%
	82	0.91%	5.39%	5.18%	< 50	5.70%
Maquillage	< 50	3.16%	9.99%	6.10%	90	18.18%
Armes de déguisement	68	7.09%	8.97%	1.92%	100	11.24%
Bijoux	66	9.98%	9.27%	8.94%	88	14.38%
Décorations de cheveux	63	8.62%	9.77%	4.55%	< 50	15.31%
Masques	Unlock full list >	17.35%	12.01%	13.49%	78	9.17%
	< 50	9.86%	8.86%	9.33%	60	12.76%
Dinettes	< 50	4.90%	11.67%	3.61%	81	13.98%
Aliments	99	8.33%	10.00%	4.45%	91	10.00%
Kits de cuisine	< 50	10.23%	6.23%	6.76%	69	19.81%
Ustensiles de cuisine	96	7.47%	8.94%	5.28%	96	16.84%
Petits électroménagers	Unlock full list >	3.32%	3.15%	8.07%	94	8.37%
Nettoyage et ménage	98	9.43%	7.90%	9.81%	84	9.91%
Commerçant	Unlock full list >	6.05%	1.50%	14.74%	100	4.21%
	53	9.94%	9.79%	7.97%	68	17.46%
	98	9.97%	9.17%	11.79%	86	1.23%
Feutres et stylos de couleurs	62	10.52%	5.55%	19.57%	59	6.76%
Peinture	< 50	12.87%	18.44%	6.76%	52	6.36%
Crayons de couleur	69	0.40%	9.96%	5.18%	97	9.96%
Crayons pastels	99	1.44%	15.76%	0.81%	91	9.95%
Chevalets	Unlock full list >	3.98%	9.41%	7.32%	< 50	3.28%
	79	9.98%	9.31%	8.88%	95	14.60%
Bijoux et perles	82	14.69%	2.30%	8.52%	100	15.59%
Kits de peinture	91	10.00%	8.26%	2.98%	54	8.29%
Sable	88	9.90%	9.10%	0.68%	100	9.12%
Peinture au numéro	87	8.46%	6.28%	10.00%	99	6.41%
Créations en papier et carton	Unlock full list >	11.88%	4.72%	7.50%	85	18.46%
	77	6.07%	2.96%	9.34%	94	1.47%
Accessoires	Unlock full list >	4.86%	2.69%	9.88%	59	2.63%
	73	7.49%	9.20%	2.57%	< 50	12.17%
Ardoises de gribouillage et griffonage	< 50	9.24%	7.55%	9.90%	< 50	9.05%
Tableaux à dessin magnétique et métallique	Unlock full list >	3.72%	16.90%	18.76%	57	3.39%
Perles à repasser	Unlock full list >	18.13%	16.45%	16.69%	100	5.33%
	96	2.96%	7.69%	3.71%	89	6.93%
	89	8.09%	13.24%	0.32%	96	8.99%
Jeux de cartes à jouer	55	3.96%	16.52%	5.39%	91	3.07%
Jeux de cartes à collectionner	100	8.14%	8.26%	5.67%	79	17.57%
Jeux de cartes stratégiques à collectionner	94	2.29%	7.58%	9.28%	97	7.54%
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Top Products on the Jeux et Jouets Category

Discover the most-viewed products in the Jeux et Jouets category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Apr 2026 vs. Apr 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Pokémon : Coffret Dresseur d’élite Méga-Évolution – Héros Transcendants (1 Carte Promo entièrement illustrée 9 boosters et des Accessoires de Jeu Premium)	...> Cartes à collectionner	Pokémon	452.1K	=	17.01%	6.20%	< 50	6.78%
Pokémon : Coffret Dresseur d’élite Méga-Évolution – Flammes Fantasmagoriques du JCC Pokémon (1 Carte Promo entièrement illustrée 9 boosters et des Accessoires de Jeu Premium)	...> Cartes à collectionner	Pokémon	183.1K	=	6.05%	7.22%	99	6.93%
Pokémon : Lot de boosters Méga-Évolution – Flammes Fantasmagoriques du JCC Pokémon (6 boosters)	...> Cartes à collectionner	Pokémon	175.3K	=	2.20%	7.47%	85	5.54%
Pokémon : Lot de boosters Écarlate et Violet – Flamme Blanche (6 boosters) du JCC Pokémon	...> Cartes à collectionner	Pokémon	165.1K	=	19.25%	8.86%	< 50	17.55%
Pokémon : Collection Premium avec Figurine Écarlate et Violet – Évolutions Prismatiques du JCC Pokémon (2 Cartes Promo Brillantes texturées 11 boosters)	...> Packs de boosters	Pokémon	157.3K	=	16.82%	0.27%	93	1.69%
Pokémon : Coffret Dresseur d’élite Méga-Évolution – Héros Transcendants (1 Carte Promo entièrement illustrée 9 boosters et des Accessoires de Jeu Premium)	...> Cartes à collectionner	Pokémon	452.1K	=	17.01%	6.20%	< 50	6.78%
Pokémon : Coffret Dresseur d’élite Méga-Évolution – Flammes Fantasmagoriques du JCC Pokémon (1 Carte Promo entièrement illustrée 9 boosters et des Accessoires de Jeu Premium)	...> Cartes à collectionner	Pokémon	183.1K	=	6.05%	7.22%	99	6.93%
Pokémon : Lot de boosters Méga-Évolution – Flammes Fantasmagoriques du JCC Pokémon (6 boosters)	...> Cartes à collectionner	Pokémon	175.3K	=	2.20%	7.47%	85	5.54%
Pokémon : Lot de boosters Écarlate et Violet – Flamme Blanche (6 boosters) du JCC Pokémon	...> Cartes à collectionner	Pokémon	165.1K	=	19.25%	8.86%	< 50	17.55%
Pokémon : Collection Premium avec Figurine Écarlate et Violet – Évolutions Prismatiques du JCC Pokémon (2 Cartes Promo Brillantes texturées 11 boosters)	...> Packs de boosters	Pokémon	157.3K	=	16.82%	0.27%	93	1.69%
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Top-level analysis of the Jeux et Jouets category on amazon.fr

During 2026-04-01T00:00:00, the Jeux et Jouets category on amazon.fr generated a total revenue of €130.9M.

The leading brands in this category are LEGO, DJI, and UrbanGlide, which stand out in terms of revenue and consumer engagement.

The top-performing product was Pokémon : Coffret Dresseur d’élite Méga-Évolution – Héros Transcendants (1 Carte Promo entièrement illustrée 9 boosters et des Accessoires de Jeu Premium), and it's the best-selling item in the category.