Best Selling Mund- & Zahnpflege Products & Brands on amazon.de

See the full list of Market Leaders In Amazon Mund- & Zahnpflege in amazon.de for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Mund- & Zahnpflege category

See which brands are leading the Mund- & Zahnpflege category on amazon.de. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
happybrush	0.82%	0.47pp	73.1K	48.27%	10.69%	84.99%	€41.82	17.93%
Apa Care	0.67%	0.45pp	51.3K	9.10%	5.78%	6.60%	€36.76	1.53%
POIVES	0.39%	0.39pp	63.6K	8.02%	6.62%	31.55%	€39.63	14.07%
demirdental	0.95%	0.38pp	18.1K	34.37%	3.89%	62.74%	€14.29	5.67%
LAOYE	0.47%	0.37pp	48K	37.85%	6.13%	81.80%	€30.19	8.41%
happybrush	0.82%	0.47pp	73.1K	48.27%	10.69%	84.99%	€41.82	17.93%
Apa Care	0.67%	0.45pp	51.3K	9.10%	5.78%	6.60%	€36.76	1.53%
POIVES	0.39%	0.39pp	63.6K	8.02%	6.62%	31.55%	€39.63	14.07%
demirdental	0.95%	0.38pp	18.1K	34.37%	3.89%	62.74%	€14.29	5.67%
LAOYE	0.47%	0.37pp	48K	37.85%	6.13%	81.80%	€30.19	8.41%
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Channels Breakdown & Performance

Understand where the top brands in the Mund- & Zahnpflege category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

happybrush

Apa Care

POIVES

demirdental

LAOYE

Top selling sub-categories in the Mund- & Zahnpflege category

Explore the breakdown of sub-categories within the Mund- & Zahnpflege category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	100	7.09%	8.80%	8.53%	83	1.18%
	86	8.91%	9.90%	18.78%	65	6.46%
Ersatzzahnbürsten & -düsen	100	4.59%	8.77%	8.04%	76	0.87%
Elektrische Zahnbürsten	83	8.21%	19.97%	9.29%	95	7.59%
Ladegeräte	Unlock full list >	17.66%	9.15%	9.66%	< 50	9.52%
Handzahnbürsten	< 50	18.80%	7.79%	10.83%	70	1.33%
Etuis & Behälter	Unlock full list >	19.45%	11.89%	9.09%	98	8.86%
Zahncremes	57	15.35%	9.46%	5.45%	57	3.18%
	85	5.42%	13.59%	2.22%	81	1.63%
Zahnseide	99	7.29%	0.98%	9.91%	68	8.53%
Interdentalzahnbürsten	93	10.80%	19.41%	5.72%	90	5.26%
Mundduschen	92	9.65%	14.20%	9.99%	99	4.78%
Zahnseidesticks	< 50	8.01%	16.44%	4.06%	51	7.73%
Mundduschenzubehör	Unlock full list >	9.99%	9.33%	12.50%	83	0.71%
Mundwasser, -sprays & -spülungen	76	12.52%	9.87%	3.00%	100	5.65%
	66	5.73%	11.52%	7.51%	< 50	3.12%
Haftmittel	97	6.21%	9.30%	0.17%	99	0.80%
Reinigungsmittel	78	7.49%	9.79%	2.06%	94	7.38%
Reparatursets	55	8.52%	6.28%	4.45%	< 50	6.08%
Reinigungsbäder	64	13.46%	8.10%	7.02%	< 50	2.75%
Zahnersatzbürsten	Unlock full list >	2.97%	10.80%	8.15%	96	0.47%
	100	7.09%	8.80%	8.53%	83	1.18%
	86	8.91%	9.90%	18.78%	65	6.46%
Ersatzzahnbürsten & -düsen	100	4.59%	8.77%	8.04%	76	0.87%
Elektrische Zahnbürsten	83	8.21%	19.97%	9.29%	95	7.59%
Ladegeräte	Unlock full list >	17.66%	9.15%	9.66%	< 50	9.52%
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Top Products on the Mund- & Zahnpflege Category

Discover the most-viewed products in the Mund- & Zahnpflege category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Sep 2026 vs. Sep 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
WonderSmile Schallzahnbürste Pro Ultimate Black – Testsieger 2026* – IPX8	...> Schall	WonderSmile	113.5K	3.57%	8.33%	11.14%	97	8.05%
Oral-B Vitality Pro Elektrische Zahnbürste Schwarz	...> Rotierend	Oral-B	98.1K	0.38%	11.56%	8.25%	< 50	9.35%
Oral-B iO Ultimative Reinigung Original Aufsteckbürsten für elektrische Oral-B iO Zahnbürsten 'Borsten-in-Borsten' Bündel Schwarz 4 Stück	...> Ersatzzahnbürsten & -düsen	Oral-B	83.5K	=	0.79%	3.82%	80	2.87%
Oral-B iO Aufsteckbürsten Ultimative Reinigung Schwarz 10 Stück	...> Ersatzzahnbürsten & -düsen	Oral-B	81.3K	118.07%	19.75%	9.31%	96	1.54%
Oral-B iO Series 2 Elektrische Zahnbürste Schwarz	...> Rotierend	Oral-B	66.7K	79.68%	7.63%	16.36%	51	13.67%
WonderSmile Schallzahnbürste Pro Ultimate Black – Testsieger 2026* – IPX8	...> Schall	WonderSmile	113.5K	3.57%	8.33%	11.14%	97	8.05%
Oral-B Vitality Pro Elektrische Zahnbürste Schwarz	...> Rotierend	Oral-B	98.1K	0.38%	11.56%	8.25%	< 50	9.35%
Oral-B iO Ultimative Reinigung Original Aufsteckbürsten für elektrische Oral-B iO Zahnbürsten 'Borsten-in-Borsten' Bündel Schwarz 4 Stück	...> Ersatzzahnbürsten & -düsen	Oral-B	83.5K	=	0.79%	3.82%	80	2.87%
Oral-B iO Aufsteckbürsten Ultimative Reinigung Schwarz 10 Stück	...> Ersatzzahnbürsten & -düsen	Oral-B	81.3K	118.07%	19.75%	9.31%	96	1.54%
Oral-B iO Series 2 Elektrische Zahnbürste Schwarz	...> Rotierend	Oral-B	66.7K	79.68%	7.63%	16.36%	51	13.67%
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Top-level analysis of the Mund- & Zahnpflege category on amazon.de

During 2026-09-01T00:00:00, the Mund- & Zahnpflege category on amazon.de generated a total revenue of €39.7M.

The leading brands in this category are happybrush, Apa Care, and POIVES, which stand out in terms of revenue and consumer engagement.

The top-performing product was WonderSmile Schallzahnbürste Pro Ultimate Black – Testsieger 2026* – IPX8, and it's the best-selling item in the category.