Best Selling Elektronik & Foto Products & Brands on amazon.de

See the full list of Market Leaders In Amazon Elektronik & Foto in amazon.de for December 1, and read the full analysis below

Last updated : December 1, 2025

Top Brands on the Elektronik & Foto category

See which brands are leading the Elektronik & Foto category on amazon.de. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Dec 2025 vs. Dec 2024

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Insta360	1.35%	1.22pp	1.1M	80.12%	7.60%	165.46%	€407.51	148.88%
Xiaomi	2.08%	1.19pp	1M	12.84%	4.31%	149.69%	€407.51	95.39%
Samsung	8.72%	0.82pp	824.6K	38.96%	3.36%	136.64%	€257.52	46.10%
OURA	0.65%	0.64pp	1.1M	78.67%	4.36%	73.29%	€334.14	57.72%
Meta Quest	0.65%	0.64pp	426K	74.98%	7.18%	156.93%	€358.25	130.30%
Insta360	1.35%	1.22pp	1.1M	80.12%	7.60%	165.46%	€407.51	148.88%
Xiaomi	2.08%	1.19pp	1M	12.84%	4.31%	149.69%	€407.51	95.39%
Samsung	8.72%	0.82pp	824.6K	38.96%	3.36%	136.64%	€257.52	46.10%
OURA	0.65%	0.64pp	1.1M	78.67%	4.36%	73.29%	€334.14	57.72%
Meta Quest	0.65%	0.64pp	426K	74.98%	7.18%	156.93%	€358.25	130.30%
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Channels Breakdown & Performance

Understand where the top brands in the Elektronik & Foto category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Insta360

Xiaomi

Samsung

OURA

Meta Quest

Top selling sub-categories in the Elektronik & Foto category

Explore the breakdown of sub-categories within the Elektronik & Foto category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Dec 2025 vs. Dec 2024

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	88	8.90%	17.40%	4.62%	68	4.12%
	100	2.95%	7.68%	3.71%	92	6.93%
Wartung, Instandhaltung & Reparaturen	88	6.46%	9.99%	4.66%	89	15.72%
Hüllen & Cases	81	9.91%	9.01%	9.21%	56	13.32%
Ladegeräte	86	5.52%	10.49%	1.74%	< 50	8.12%
Smartwatch Zubehör	89	2.96%	3.43%	7.92%	92	9.73%
Kfz-Zubehör	Unlock full list >	7.54%	9.23%	2.65%	54	12.29%
	95	11.35%	6.23%	1.74%	74	9.59%
Simlockfreie Handys	< 50	6.98%	9.44%	4.99%	88	9.52%
Prepaid-Handys	68	8.16%	9.99%	3.88%	71	2.56%
Seniorenhandys	Unlock full list >	6.55%	9.45%	13.07%	52	0.28%
	74	11.27%	16.59%	3.00%	93	9.68%
Prepaid	Unlock full list >	2.56%	11.36%	10.20%	< 50	11.27%
	78	1.45%	7.68%	5.65%	76	7.53%
Einwegbatterien	100	4.86%	8.88%	9.20%	84	6.04%
Akkus	51	6.10%	0.01%	0.82%	100	18.27%
Batterien & Ladegeräte-Sets	97	7.39%	4.74%	9.81%	57	3.86%
Ladegeräte für Haushaltsbatterien	91	13.21%	8.06%	17.63%	100	7.90%
Batterietester	Unlock full list >	16.05%	10.76%	14.77%	56	8.83%
	74	0.98%	9.47%	12.10%	99	9.39%
	78	19.22%	3.21%	13.80%	80	15.87%
In-Ear-Ohrhörer	84	5.11%	9.90%	7.56%	< 50	18.52%
Noise-Cancelling-Kopfhörer	68	1.30%	4.76%	6.08%	100	2.25%
Bluetooth-Kopfhörer	98	6.31%	3.28%	9.44%	84	1.86%
Funk-Kopfhörer	61	10.83%	9.86%	18.46%	80	1.58%
Open-Ear-Kopfhörer	Unlock full list >	3.19%	17.75%	4.32%	95	4.11%
Ohrpolster	51	4.09%	9.13%	8.38%	56	9.52%
Adapter	< 50	9.56%	6.84%	18.26%	73	3.89%
Taschen & Cases	100	6.69%	11.96%	9.21%	96	8.84%
Ständer	Unlock full list >	11.89%	4.70%	7.50%	60	4.78%
	84	0.07%	6.89%	3.78%	54	9.29%
	63	7.08%	4.31%	9.72%	99	3.24%
Kabel	58	0.65%	15.29%	5.12%	55	3.33%
TV-Halterungen & Standfüße	< 50	2.67%	7.37%	4.28%	61	4.78%
Fernbedienungen	97	0.73%	8.75%	3.54%	98	7.14%
Reinigung	97	10.59%	18.22%	15.90%	98	0.97%
Beamer-Zubehör	Unlock full list >	6.84%	1.84%	13.04%	< 50	11.85%
Fernseher	70	2.09%	0.29%	5.27%	97	9.50%
Beamer	88	3.74%	8.09%	13.71%	85	4.57%
	77	7.09%	8.03%	3.52%	99	8.06%
Satelliten-Receiver	Unlock full list >	19.15%	9.48%	10.18%	< 50	6.52%
Videobrillen	Unlock full list >	15.23%	19.15%	9.93%	73	5.12%
	92	1.09%	8.28%	6.43%	100	7.36%
	88	6.02%	9.22%	0.46%	99	8.56%
Kabel	79	15.09%	6.78%	9.94%	95	9.87%
Adapter	63	16.85%	8.39%	9.77%	84	4.19%
Verteiler	99	14.91%	6.61%	9.95%	100	5.29%
Lautsprecherzubehör	< 50	6.51%	11.90%	9.76%	100	4.32%
Digital-Analog-Wandler	Unlock full list >	8.05%	9.54%	16.01%	82	8.99%
	100	3.06%	5.88%	8.25%	97	16.23%
Streaming-Clients	< 50	1.00%	5.50%	5.13%	86	5.77%
Internet-Radios	97	3.14%	1.06%	11.43%	99	2.06%
Smart-Lautsprecher	< 50	6.84%	8.23%	3.05%	75	8.26%
Multimedia-Server	Unlock full list >	0.83%	3.01%	8.71%	53	0.00%
	95	5.04%	8.87%	7.62%	93	6.73%
Soundbars	73	19.01%	12.31%	8.98%	< 50	1.51%
Lautsprecher-Systeme	98	12.77%	9.99%	16.46%	< 50	2.92%
Regal-Lautsprecher	89	17.32%	9.53%	6.92%	< 50	0.17%
Subwoofer	97	3.76%	8.85%	6.68%	96	4.42%
Standlautsprecher	Unlock full list >	5.56%	0.78%	1.66%	86	17.20%
	92	1.14%	3.04%	6.59%	< 50	4.17%
Hifi-Verstärker	< 50	8.98%	6.95%	7.09%	71	7.93%
Hifi-Receiver	92	9.97%	7.33%	9.06%	100	8.47%
Phono-Vorverstärker	100	9.98%	9.25%	12.12%	99	0.99%
Hifi-Tuner	85	18.43%	10.39%	9.70%	82	7.75%
Vorverstärker	Unlock full list >	13.20%	18.09%	6.91%	62	2.96%
	96	5.30%	9.40%	0.80%	97	2.46%
Radiowecker & Uhrenradios	87	9.53%	8.54%	5.74%	51	11.71%
Küchenradios	< 50	4.79%	2.82%	9.16%	97	9.98%
Nostalgieradios	59	16.00%	10.51%	8.05%	53	0.70%
Kurzwellenempfänger	95	8.42%	9.98%	4.20%	100	6.23%
Duschradios	Unlock full list >	15.91%	9.91%	13.30%	74	4.86%
	88	8.90%	17.40%	4.62%	68	4.12%
	100	2.95%	7.68%	3.71%	92	6.93%
Wartung, Instandhaltung & Reparaturen	88	6.46%	9.99%	4.66%	89	15.72%
Hüllen & Cases	81	9.91%	9.01%	9.21%	56	13.32%
Ladegeräte	86	5.52%	10.49%	1.74%	< 50	8.12%
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Top Products on the Elektronik & Foto Category

Discover the most-viewed products in the Elektronik & Foto category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Dec 2025 vs. Dec 2024

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Apple iPhone 17 Pro 256 GB: 6 3" Display mit ProMotion bis zu 120 Hz A19 Pro Chip bahnbrechende Batterielaufzeit Pro Fusion Kamera-System mit Center Stage Frontkamera; Tiefblau	...> Simlockfreie Handys	Apple	1.6M	=	8.95%	8.34%	84	8.66%
OOONO CO-Driver NO2 [NEUES Modell 2025] - Optimierter CO-Driver fürs Auto - Warnt vor Tempo-Kontrollen und Gefahrenstellen - Wiederaufladbar - LED-Anzeige - CarPlay & Android Auto kompatibel	...> Auto-Elektronik	OOONO	1.6M	40.59%	5.52%	5.70%	95	18.50%
Apple AirPods Pro 3 Kabellose In‑Ear Kopfhörer Aktive Geräuschunterdrückung Herzfrequenzmessung Hörgerätefunktion Bluetooth Kopfhörer 3D Audio Hi‑Fi Sound Laden über USB‑C	...> In-Ear-Ohrhörer	Apple	1.3M	=	0.28%	6.82%	80	9.93%
Echo Dot (Neueste Generation) \| Smarter WLAN- und Bluetooth-Lautsprecher mit Alexa und gigantischem sattem Klang \| Anthrazit	...> Lautsprecher	Amazon	1.2M	12.05%	9.98%	9.67%	87	11.49%
Apple AirPods 4 Kabellose Kopfhörer Bluetooth Kopfhörer mit aktiver Geräuschunterdrückung Adaptives Audio Personalisiertes 3D Audio Transparenzmodus USB-C Ladecase Kabelloses Laden	...> Noise-Cancelling-Kopfhörer	Apple	1.2M	42.07%	1.22%	2.32%	95	10.00%
Apple iPhone 17 Pro 256 GB: 6 3" Display mit ProMotion bis zu 120 Hz A19 Pro Chip bahnbrechende Batterielaufzeit Pro Fusion Kamera-System mit Center Stage Frontkamera; Tiefblau	...> Simlockfreie Handys	Apple	1.6M	=	8.95%	8.34%	84	8.66%
OOONO CO-Driver NO2 [NEUES Modell 2025] - Optimierter CO-Driver fürs Auto - Warnt vor Tempo-Kontrollen und Gefahrenstellen - Wiederaufladbar - LED-Anzeige - CarPlay & Android Auto kompatibel	...> Auto-Elektronik	OOONO	1.6M	40.59%	5.52%	5.70%	95	18.50%
Apple AirPods Pro 3 Kabellose In‑Ear Kopfhörer Aktive Geräuschunterdrückung Herzfrequenzmessung Hörgerätefunktion Bluetooth Kopfhörer 3D Audio Hi‑Fi Sound Laden über USB‑C	...> In-Ear-Ohrhörer	Apple	1.3M	=	0.28%	6.82%	80	9.93%
Echo Dot (Neueste Generation) \| Smarter WLAN- und Bluetooth-Lautsprecher mit Alexa und gigantischem sattem Klang \| Anthrazit	...> Lautsprecher	Amazon	1.2M	12.05%	9.98%	9.67%	87	11.49%
Apple AirPods 4 Kabellose Kopfhörer Bluetooth Kopfhörer mit aktiver Geräuschunterdrückung Adaptives Audio Personalisiertes 3D Audio Transparenzmodus USB-C Ladecase Kabelloses Laden	...> Noise-Cancelling-Kopfhörer	Apple	1.2M	42.07%	1.22%	2.32%	95	10.00%
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Top-level analysis of the Elektronik & Foto category on amazon.de

During 2025-12-01T00:00:00, the Elektronik & Foto category on amazon.de generated a total revenue of €2.5B.

The leading brands in this category are Insta360, Xiaomi, and Samsung, which stand out in terms of revenue and consumer engagement.

The top-performing product was Apple iPhone 17 Pro 256 GB: 6 3" Display mit ProMotion bis zu 120 Hz A19 Pro Chip bahnbrechende Batterielaufzeit Pro Fusion Kamera-System mit Center Stage Frontkamera; Tiefblau, and it's the best-selling item in the category.