Best Selling Elektronik & Foto Products & Brands on amazon.de

See the full list of Market Leaders In Amazon Elektronik & Foto in amazon.de for January 1, and read the full analysis below

Last updated : January 1, 2026

Top Brands on the Elektronik & Foto category

See which brands are leading the Elektronik & Foto category on amazon.de. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Jan 2026 vs. Jan 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Samsung	7.58%	2.24pp	9.9M	11.18%	3.86%	30.27%	€364.80	12.88%
Insta360	1.28%	1.14pp	6M	0.09%	3.48%	30.27%	€216.36	2.36%
Xiaomi	1.91%	1.00pp	752.4K	2.71%	2.45%	30.27%	€235.80	5.00%
Meta Quest	0.81%	0.80pp	7.9M	9.60%	3.74%	19.50%	€248.62	10.71%
VIVO	0.46%	0.45pp	8.7M	10.59%	3.85%	26.29%	€281.93	9.60%
Samsung	7.58%	2.24pp	9.9M	11.18%	3.86%	30.27%	€364.80	12.88%
Insta360	1.28%	1.14pp	6M	0.09%	3.48%	30.27%	€216.36	2.36%
Xiaomi	1.91%	1.00pp	752.4K	2.71%	2.45%	30.27%	€235.80	5.00%
Meta Quest	0.81%	0.80pp	7.9M	9.60%	3.74%	19.50%	€248.62	10.71%
VIVO	0.46%	0.45pp	8.7M	10.59%	3.85%	26.29%	€281.93	9.60%
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Channels Breakdown & Performance

Understand where the top brands in the Elektronik & Foto category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Samsung

Insta360

Xiaomi

Meta Quest

VIVO

Top selling sub-categories in the Elektronik & Foto category

Explore the breakdown of sub-categories within the Elektronik & Foto category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Jan 2026 vs. Jan 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	88	8.90%	17.40%	4.62%	68	4.12%
	100	2.95%	7.68%	3.71%	92	6.93%
Hüllen & Cases	81	9.91%	9.01%	9.21%	56	13.32%
Wartung, Instandhaltung & Reparaturen	88	6.46%	9.99%	4.66%	89	15.72%
Ladegeräte	86	5.52%	10.49%	1.74%	< 50	8.12%
Smartwatch Zubehör	89	2.96%	3.43%	7.92%	92	9.73%
Kfz-Zubehör	Unlock full list >	7.54%	9.23%	2.65%	54	12.29%
	95	11.35%	6.23%	1.74%	74	9.59%
Simlockfreie Handys	< 50	6.98%	9.44%	4.99%	88	9.52%
Seniorenhandys	57	6.55%	9.45%	13.07%	52	0.28%
Prepaid-Handys	Unlock full list >	8.16%	9.99%	3.88%	71	2.56%
	74	11.27%	16.59%	3.00%	93	9.68%
Prepaid	Unlock full list >	2.56%	11.36%	10.20%	< 50	11.27%
	78	1.45%	7.68%	5.65%	76	7.53%
Einwegbatterien	100	4.86%	8.88%	9.20%	84	6.04%
Akkus	51	6.10%	0.01%	0.82%	100	18.27%
Batterien & Ladegeräte-Sets	97	7.39%	4.74%	9.81%	57	3.86%
Ladegeräte für Haushaltsbatterien	91	13.21%	8.06%	17.63%	100	7.90%
Batterietester	Unlock full list >	16.05%	10.76%	14.77%	56	8.83%
	84	0.07%	6.89%	3.78%	54	9.29%
	63	7.08%	4.31%	9.72%	99	3.24%
Kabel	58	0.65%	15.29%	5.12%	55	3.33%
Fernbedienungen	97	0.73%	8.75%	3.54%	98	7.14%
TV-Halterungen & Standfüße	< 50	2.67%	7.37%	4.28%	61	4.78%
Reinigung	97	10.59%	18.22%	15.90%	98	0.97%
Satelliten-Zubehör	Unlock full list >	6.12%	8.35%	0.44%	72	9.26%
Fernseher	70	2.09%	0.29%	5.27%	97	9.50%
Beamer	88	3.74%	8.09%	13.71%	85	4.57%
	77	7.09%	8.03%	3.52%	99	8.06%
Satelliten-Receiver	Unlock full list >	19.15%	9.48%	10.18%	< 50	6.52%
	83	3.68%	6.61%	3.00%	99	5.27%
DVD-Player	< 50	5.79%	2.97%	14.17%	< 50	16.25%
HD-DVD-Player	< 50	2.60%	1.32%	7.51%	64	2.84%
DVD-Video-Rekorder-Kombinationen	95	14.75%	9.98%	14.45%	< 50	4.18%
DVD-Rekorder	Unlock full list >	7.20%	0.60%	9.72%	90	9.93%
	74	0.98%	9.47%	12.10%	99	9.39%
	78	19.22%	3.21%	13.80%	80	15.87%
In-Ear-Ohrhörer	84	5.11%	9.90%	7.56%	< 50	18.52%
Bluetooth-Kopfhörer	98	6.31%	3.28%	9.44%	84	1.86%
Noise-Cancelling-Kopfhörer	68	1.30%	4.76%	6.08%	100	2.25%
Leicht-Kopfhörer	65	6.55%	0.71%	0.11%	98	19.21%
Open-Ear-Kopfhörer	Unlock full list >	3.19%	17.75%	4.32%	95	4.11%
Ohrpolster	51	4.09%	9.13%	8.38%	56	9.52%
Adapter	< 50	9.56%	6.84%	18.26%	73	3.89%
Taschen & Cases	100	6.69%	11.96%	9.21%	96	8.84%
Ständer	Unlock full list >	11.89%	4.70%	7.50%	60	4.78%
	84	5.39%	3.26%	13.73%	82	15.80%
	83	2.15%	6.79%	4.31%	99	6.48%
Akkus, Ladegeräte & Netzteile	74	5.62%	0.70%	1.57%	68	17.31%
Fotostudio & Beleuchtung	< 50	7.83%	5.25%	2.77%	< 50	7.01%
Camcorderzubehör	98	11.33%	4.48%	6.51%	84	1.86%
Stativzubehör	92	6.33%	1.08%	11.99%	95	12.91%
Gehäuse & Taschen	Unlock full list >	4.55%	3.85%	0.15%	98	1.77%
	94	10.00%	0.01%	9.60%	95	9.87%
Dreibein-Stative	96	6.99%	12.07%	0.58%	100	8.65%
Klemm- & Mini-Stative	78	12.91%	7.78%	17.94%	< 50	7.79%
Stativköpfe	100	5.93%	2.79%	9.28%	92	1.26%
Einbein-Stative	Unlock full list >	7.26%	4.56%	9.77%	86	3.60%
Digitale Bilderrahmen	92	3.30%	0.49%	7.92%	< 50	2.13%
	84	9.27%	19.62%	14.52%	82	0.09%
Sofortbildkameras	100	14.00%	14.72%	19.42%	87	3.82%
Einwegkameras	85	8.11%	3.78%	2.57%	88	16.99%
Kompaktkameras	99	18.58%	7.61%	13.17%	99	10.54%
Analoge Spiegelreflexkameras	Unlock full list >	16.75%	2.60%	19.37%	91	7.03%
Actionkameras	Unlock full list >	9.97%	9.17%	11.78%	67	1.24%
	88	8.90%	17.40%	4.62%	68	4.12%
	100	2.95%	7.68%	3.71%	92	6.93%
Hüllen & Cases	81	9.91%	9.01%	9.21%	56	13.32%
Wartung, Instandhaltung & Reparaturen	88	6.46%	9.99%	4.66%	89	15.72%
Ladegeräte	86	5.52%	10.49%	1.74%	< 50	8.12%
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Top Products on the Elektronik & Foto Category

Discover the most-viewed products in the Elektronik & Foto category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Jan 2026 vs. Jan 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Apple iPhone 17 Pro 256 GB: 6 3" Display mit ProMotion bis zu 120 Hz A19 Pro Chip bahnbrechende Batterielaufzeit Pro Fusion Kamera-System mit Center Stage Frontkamera; Tiefblau	...> Simlockfreie Handys	Apple	710.5K	=	8.95%	8.34%	84	8.66%
Amazon Fire TV Stick 4K Plus mit Unterstützung für Wi-Fi 6 sowie Streaming in Dolby Vision/Atmos und HDR10+	...> Streaming-Clients	Amazon	692.4K	=	10.09%	2.67%	61	9.84%
Apple AirPods Pro 3 Kabellose In‑Ear Kopfhörer Aktive Geräuschunterdrückung Herzfrequenzmessung Hörgerätefunktion Bluetooth Kopfhörer 3D Audio Hi‑Fi Sound Laden über USB‑C	...> In-Ear-Ohrhörer	Apple	631.2K	=	0.28%	6.82%	80	9.93%
Apple AirPods 4 Kabellose Kopfhörer Bluetooth Kopfhörer Personalisiertes 3D Audio Schutz vor Schweiß und Wasser USB-C Ladecase H2 Chip bis zu 24 Std. Wiedergabe	...> Bluetooth-Kopfhörer	Apple	625.7K	104.43%	8.12%	3.85%	91	7.09%
OOONO CO-Driver NO2 [NEUES Modell 2025] - Optimierter CO-Driver fürs Auto - Warnt vor Tempo-Kontrollen und Gefahrenstellen - Wiederaufladbar - LED-Anzeige - CarPlay & Android Auto kompatibel	...> Auto-Elektronik	OOONO	604.6K	26.84%	5.52%	5.70%	95	18.50%
Apple iPhone 17 Pro 256 GB: 6 3" Display mit ProMotion bis zu 120 Hz A19 Pro Chip bahnbrechende Batterielaufzeit Pro Fusion Kamera-System mit Center Stage Frontkamera; Tiefblau	...> Simlockfreie Handys	Apple	710.5K	=	8.95%	8.34%	84	8.66%
Amazon Fire TV Stick 4K Plus mit Unterstützung für Wi-Fi 6 sowie Streaming in Dolby Vision/Atmos und HDR10+	...> Streaming-Clients	Amazon	692.4K	=	10.09%	2.67%	61	9.84%
Apple AirPods Pro 3 Kabellose In‑Ear Kopfhörer Aktive Geräuschunterdrückung Herzfrequenzmessung Hörgerätefunktion Bluetooth Kopfhörer 3D Audio Hi‑Fi Sound Laden über USB‑C	...> In-Ear-Ohrhörer	Apple	631.2K	=	0.28%	6.82%	80	9.93%
Apple AirPods 4 Kabellose Kopfhörer Bluetooth Kopfhörer Personalisiertes 3D Audio Schutz vor Schweiß und Wasser USB-C Ladecase H2 Chip bis zu 24 Std. Wiedergabe	...> Bluetooth-Kopfhörer	Apple	625.7K	104.43%	8.12%	3.85%	91	7.09%
OOONO CO-Driver NO2 [NEUES Modell 2025] - Optimierter CO-Driver fürs Auto - Warnt vor Tempo-Kontrollen und Gefahrenstellen - Wiederaufladbar - LED-Anzeige - CarPlay & Android Auto kompatibel	...> Auto-Elektronik	OOONO	604.6K	26.84%	5.52%	5.70%	95	18.50%
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Top-level analysis of the Elektronik & Foto category on amazon.de

During 2026-01-01T00:00:00, the Elektronik & Foto category on amazon.de generated a total revenue of €1.8B.

The leading brands in this category are Samsung, Insta360, and Xiaomi, which stand out in terms of revenue and consumer engagement.

The top-performing product was Apple iPhone 17 Pro 256 GB: 6 3" Display mit ProMotion bis zu 120 Hz A19 Pro Chip bahnbrechende Batterielaufzeit Pro Fusion Kamera-System mit Center Stage Frontkamera; Tiefblau, and it's the best-selling item in the category.