Best Selling Küche, Haushalt & Wohnen Products & Brands on amazon.de

See the full list of Market Leaders In Amazon Küche, Haushalt & Wohnen in amazon.de for April 1, and read the full analysis below

Last updated : April 1, 2026

Top Brands on the Küche, Haushalt & Wohnen category

See which brands are leading the Küche, Haushalt & Wohnen category on amazon.de. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Apr 2026 vs. Apr 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
SONGMICS	0.96%	0.33pp	6.6M	104.00%	3.99%	8.08%	€44.00	3.77%
VASAGLE	0.63%	0.28pp	5.8M	103.21%	3.93%	7.89%	€11.15	2.15%
Amazon Basics	1.07%	0.27pp	2.5M	47.95%	1.83%	7.98%	€33.77	2.34%
Sage	0.50%	0.25pp	4.8M	103.89%	0.47%	1.67%	€42.14	3.30%
Ninja	1.55%	0.23pp	6.2M	39.26%	3.74%	2.85%	€15.95	3.23%
SONGMICS	0.96%	0.33pp	6.6M	104.00%	3.99%	8.08%	€44.00	3.77%
VASAGLE	0.63%	0.28pp	5.8M	103.21%	3.93%	7.89%	€11.15	2.15%
Amazon Basics	1.07%	0.27pp	2.5M	47.95%	1.83%	7.98%	€33.77	2.34%
Sage	0.50%	0.25pp	4.8M	103.89%	0.47%	1.67%	€42.14	3.30%
Ninja	1.55%	0.23pp	6.2M	39.26%	3.74%	2.85%	€15.95	3.23%
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Channels Breakdown & Performance

Understand where the top brands in the Küche, Haushalt & Wohnen category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

SONGMICS

VASAGLE

Amazon Basics

Sage

Ninja

Top selling sub-categories in the Küche, Haushalt & Wohnen category

Explore the breakdown of sub-categories within the Küche, Haushalt & Wohnen category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Apr 2026 vs. Apr 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	< 50	12.41%	4.25%	7.71%	78	17.91%
	< 50	8.95%	18.48%	9.86%	73	0.16%
Löffel, Spachtel & Pfannenwender	99	0.26%	2.68%	6.78%	< 50	8.80%
Küchenmesser	80	9.55%	5.26%	0.27%	61	9.84%
Küchenwaagen	89	16.66%	6.91%	12.84%	98	2.78%
Schneidbretter & -matten	52	1.86%	6.85%	4.97%	76	5.44%
Gemüsehobel & - schneider	Unlock full list >	10.53%	2.74%	9.87%	78	9.94%
	53	4.89%	0.98%	9.35%	76	10.16%
Lebensmittelaufbewahrung	55	19.73%	9.37%	9.64%	100	6.79%
Thermosgefäße	96	9.52%	9.88%	12.91%	< 50	5.08%
Halter & Einsätze	83	11.22%	19.86%	5.94%	87	4.69%
Einkaufskörbe & -taschen	94	19.75%	11.60%	9.16%	91	8.94%
Dressing- & Gewürzspender	Unlock full list >	3.13%	0.85%	3.86%	94	9.70%
	94	16.46%	9.86%	12.77%	77	5.16%
Geschirr & Serviergeschirr	< 50	8.49%	4.62%	0.57%	99	9.94%
Gläser & Trinkgeschirr	97	19.48%	9.20%	8.89%	< 50	7.14%
Einweg	< 50	14.09%	5.87%	9.99%	55	9.95%
Besteck	< 50	7.23%	13.49%	9.92%	99	3.32%
Kindergeschirr	Unlock full list >	0.93%	9.92%	5.55%	99	9.91%
	54	6.90%	1.31%	0.46%	93	19.97%
Kaffeemaschinenzubehör	72	9.10%	19.05%	9.80%	99	0.60%
Kaffeemaschinenersatzteile	88	3.70%	15.02%	5.88%	97	5.24%
Kaffeemaschinen & -zubereiter	< 50	12.85%	17.37%	0.38%	86	17.46%
Milchaufschäumer	80	8.41%	19.42%	3.37%	100	7.35%
Teezubehör	Unlock full list >	5.85%	14.06%	2.54%	55	1.96%
	75	9.99%	12.97%	7.73%	67	3.65%
Zubehör	68	4.39%	8.35%	14.47%	98	3.92%
Backformen	64	8.63%	17.33%	9.95%	77	0.69%
Backbleche & -gitter	Unlock full list >	8.14%	0.70%	9.53%	58	8.36%
	53	9.97%	14.84%	8.47%	60	5.64%
	91	1.89%	2.12%	9.97%	72	0.98%
Rollos & Jalousien	95	8.71%	9.83%	18.06%	80	7.10%
Vorhänge	96	5.87%	11.07%	8.98%	100	9.08%
Fensterfolien	92	8.98%	5.59%	16.29%	98	5.51%
Vorhangsets	Unlock full list >	9.70%	7.49%	9.32%	< 50	1.23%
	< 50	5.37%	1.15%	18.36%	85	1.08%
Bilderrahmen	57	3.43%	7.96%	13.35%	83	4.89%
Fotoalben	70	19.01%	9.51%	10.31%	73	6.46%
Objektrahmen	< 50	1.94%	9.80%	6.20%	62	4.77%
Clip-Fotohalter	96	7.19%	16.63%	5.30%	65	16.54%
Fotoalbenzubehör	Unlock full list >	1.66%	5.16%	4.71%	63	19.22%
	79	8.11%	17.29%	9.15%	93	3.53%
Kerzen	< 50	7.28%	9.25%	17.72%	68	1.25%
Kerzenzubehör	55	8.30%	4.23%	16.72%	78	17.59%
Kerzenhalter	Unlock full list >	1.82%	2.32%	0.89%	52	14.59%
	99	0.86%	9.73%	4.01%	70	4.60%
Teppiche Gegend	99	1.10%	4.60%	6.34%	98	2.01%
Teppichunterleger	79	18.17%	13.13%	8.74%	83	0.91%
Läufer	87	4.27%	0.07%	12.73%	99	2.95%
Stufenmatten	50	0.02%	4.33%	5.84%	70	5.05%
Teppich-Griffband & Antirutsch-Pads	Unlock full list >	7.45%	9.89%	5.76%	< 50	9.88%
	66	7.86%	3.47%	15.48%	< 50	16.34%
Aufkleber	54	0.87%	6.19%	5.73%	< 50	6.16%
Sammlerstücke	80	7.48%	4.74%	2.03%	95	7.40%
Skulpturen	70	1.57%	5.35%	4.59%	89	19.09%
Granulate	100	6.66%	1.56%	12.65%	96	13.49%
Ständer & Stützen	Unlock full list >	7.98%	16.40%	4.04%	< 50	7.76%
	74	5.70%	8.07%	0.18%	92	8.49%
	84	5.22%	10.36%	8.78%	97	9.26%
Klebstoffe & Entferner	89	8.44%	4.49%	17.18%	92	7.91%
Textilfärbung	< 50	6.86%	8.88%	13.08%	< 50	11.81%
Schneidgeräte	98	9.30%	6.20%	19.61%	86	5.04%
Künstlerpapier	88	0.73%	4.42%	3.59%	68	17.91%
Leinwände	Unlock full list >	0.29%	5.39%	2.99%	57	6.90%
	73	7.43%	9.77%	1.94%	< 50	7.44%
Nähzubehör	100	7.88%	16.30%	3.97%	96	7.86%
Borten & Ornamente	63	5.98%	2.72%	0.51%	68	8.58%
Textilien	96	8.50%	4.60%	17.37%	100	18.23%
Maschinennadeln	96	9.57%	9.99%	18.19%	81	3.83%
Nähnadeln	Unlock full list >	16.43%	14.84%	9.74%	91	7.89%
	68	7.54%	9.91%	5.65%	97	9.90%
Dekorationen	98	0.76%	16.63%	0.17%	92	9.13%
Partygeschirr	100	5.49%	14.73%	7.00%	80	14.64%
Hochzeitsdekoration	73	0.59%	8.00%	2.13%	78	16.14%
Kuchendekoration	70	1.18%	9.89%	5.72%	98	5.30%
Gastgeschenke	Unlock full list >	6.27%	9.54%	7.03%	< 50	9.52%
	100	10.74%	5.57%	5.68%	100	5.13%
Schmuckdrähte	83	6.48%	11.73%	9.15%	97	8.91%
Schmuckzubehör	97	9.91%	9.81%	15.40%	98	1.54%
Schnüre & Fäden	68	13.53%	8.16%	7.06%	63	2.69%
Schmuckperlen & Zubehör	100	9.32%	9.91%	7.14%	94	6.37%
Schmuckherstellungs-Sets	Unlock full list >	10.00%	8.87%	12.70%	< 50	11.86%
	79	11.91%	6.65%	6.29%	56	4.08%
Farben & Lacke	53	9.56%	9.78%	8.30%	76	3.68%
Pinsel-Sets	99	8.93%	9.99%	5.69%	98	4.94%
Malstifte & Marker	83	2.10%	9.93%	3.12%	100	9.94%
Malsets	97	1.68%	9.30%	1.03%	100	1.71%
Pinsel	Unlock full list >	19.39%	14.99%	9.35%	< 50	2.60%
	99	9.96%	8.23%	14.75%	89	13.90%
	95	4.09%	2.08%	8.06%	92	17.02%
Spannbetttücher	95	3.99%	0.20%	2.99%	80	9.47%
Kissenbezüge	< 50	8.59%	9.76%	9.73%	54	10.56%
Bettlaken	< 50	2.25%	4.48%	5.46%	62	19.90%
Kissenbezug- & Lakensets	< 50	2.10%	4.08%	7.51%	< 50	7.84%
Kopfkissenschutzbezüge	Unlock full list >	4.50%	2.24%	8.53%	96	8.79%
	76	1.75%	15.37%	1.09%	< 50	10.32%
Bettwäsche-Sets	86	10.07%	5.13%	5.34%	64	6.53%
Bettbezüge	Unlock full list >	15.51%	7.16%	9.91%	< 50	4.96%
	96	7.16%	0.10%	9.32%	81	8.70%
Kopfkissen	95	2.34%	7.00%	4.16%	100	6.59%
Nackenhörnchen	88	7.10%	2.25%	13.63%	98	11.27%
Schwangerschafts- & Seitenschläferkissen	< 50	9.06%	5.69%	19.37%	< 50	19.77%
Beinkissen	91	8.22%	4.08%	16.48%	94	17.34%
Lendenkissen	Unlock full list >	2.21%	7.04%	7.56%	< 50	9.84%
Bettdecken	91	4.33%	8.86%	7.77%	97	1.10%
	67	6.95%	10.93%	10.63%	96	1.32%
Matratzen-Schutzhüllen	75	4.31%	3.10%	9.93%	99	3.04%
Matratzenauflagen	Unlock full list >	8.09%	8.22%	13.42%	< 50	3.25%
	< 50	14.96%	6.66%	9.94%	< 50	9.88%
	82	9.04%	9.94%	19.27%	60	6.02%
Ersatzteile	94	16.20%	7.79%	9.84%	91	9.74%
Zubehörsets	59	18.15%	9.61%	9.58%	53	9.42%
Staubsaugerbeutel	95	8.18%	9.61%	16.39%	100	8.64%
Staubsaugerfilter	72	16.33%	18.03%	9.83%	90	4.49%
Bürsten	Unlock full list >	19.22%	15.16%	9.38%	89	2.71%
	< 50	13.36%	5.21%	10.00%	60	6.11%
Stabstaubsauger & Elektrische Kehrbesen	90	2.80%	6.05%	6.20%	99	19.07%
Bodenstaubsauger	97	6.16%	8.44%	11.64%	96	13.26%
Roboterstaubsauger	< 50	7.80%	0.42%	9.46%	73	9.61%
Handstaubsauger	91	10.57%	2.77%	9.88%	73	7.41%
Nass- & Trockensauger	Unlock full list >	8.80%	9.86%	18.36%	61	6.84%
Nass- & Trockenmopps	50	1.76%	4.32%	7.34%	74	9.89%
Reinigungstücher	92	3.41%	9.73%	1.79%	56	8.18%
Staubwedel	Unlock full list >	4.14%	2.52%	8.40%	98	9.51%
	< 50	12.41%	4.25%	7.71%	78	17.91%
	< 50	8.95%	18.48%	9.86%	73	0.16%
Löffel, Spachtel & Pfannenwender	99	0.26%	2.68%	6.78%	< 50	8.80%
Küchenmesser	80	9.55%	5.26%	0.27%	61	9.84%
Küchenwaagen	89	16.66%	6.91%	12.84%	98	2.78%
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Top Products on the Küche, Haushalt & Wohnen Category

Discover the most-viewed products in the Küche, Haushalt & Wohnen category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Apr 2026 vs. Apr 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Akku Staubsauger 45000Pa/550W/65Min 1 6L Staubsauger Kabellos mit Display Anti-Tangle-Bürste Selbststehend Wandladestation 8-Schicht-Filtration Ultraleise für Tierhaare/Teppiche/Hartböden/Auto	...> Stabstaubsauger & Elektrische Kehrbesen	Bulelink	405.2K	=	18.09%	6.85%	75	12.33%
Ninja CREAMi Scoop & Swirl Eismaschine mit 2 Behältern 13 Funktionen für Eiscreme Softeis Gelato Sorbet Milchshakes und mehr mit Mix-In-Funktion Platinsilber NC701EU	...> Speiseeisbereiter	Ninja	319.7K	=	3.80%	9.34%	82	0.98%
Ninja Dual Zone Digital Air Fryer 2 Schubladen 6-in-1 Heißluftfritteuse 9 5L Heißluft-Frittieren Max Crisp Rösten Backen Aufwärmen Spülmaschinenfeste Körbe Metallic Grau DZ400EU	...> Heißluftfritteusen	Ninja	245.5K	=	0.28%	6.74%	69	1.61%
roborock Qrevo Serie Saugroboter mit Wischfunktion 8000Pa Saugkraft(verbessert von Qrevo S) Anti-Verfilzungs-Seitenbürste Hindernisvermeidung LiDAR-Navigation All-in-One Dock Schwarz(QV 35A Set)	...> Roboterstaubsauger	roborock	223.2K	=	9.88%	6.83%	52	9.98%
STANLEY Quencher H2.0 Flowstate Trinkflasche Mit Strohhalm 1.2L - Thermobecher Kühlt 11 Stunden - 48 Stunden Eisgekühlt - Spülmaschinenfest - Thermosflasche BPA Frei - Trinkbecher - Blue Spruce	...> Tassen & Becher	Stanley	222.3K	=	11.54%	6.34%	< 50	19.38%
Akku Staubsauger 45000Pa/550W/65Min 1 6L Staubsauger Kabellos mit Display Anti-Tangle-Bürste Selbststehend Wandladestation 8-Schicht-Filtration Ultraleise für Tierhaare/Teppiche/Hartböden/Auto	...> Stabstaubsauger & Elektrische Kehrbesen	Bulelink	405.2K	=	18.09%	6.85%	75	12.33%
Ninja CREAMi Scoop & Swirl Eismaschine mit 2 Behältern 13 Funktionen für Eiscreme Softeis Gelato Sorbet Milchshakes und mehr mit Mix-In-Funktion Platinsilber NC701EU	...> Speiseeisbereiter	Ninja	319.7K	=	3.80%	9.34%	82	0.98%
Ninja Dual Zone Digital Air Fryer 2 Schubladen 6-in-1 Heißluftfritteuse 9 5L Heißluft-Frittieren Max Crisp Rösten Backen Aufwärmen Spülmaschinenfeste Körbe Metallic Grau DZ400EU	...> Heißluftfritteusen	Ninja	245.5K	=	0.28%	6.74%	69	1.61%
roborock Qrevo Serie Saugroboter mit Wischfunktion 8000Pa Saugkraft(verbessert von Qrevo S) Anti-Verfilzungs-Seitenbürste Hindernisvermeidung LiDAR-Navigation All-in-One Dock Schwarz(QV 35A Set)	...> Roboterstaubsauger	roborock	223.2K	=	9.88%	6.83%	52	9.98%
STANLEY Quencher H2.0 Flowstate Trinkflasche Mit Strohhalm 1.2L - Thermobecher Kühlt 11 Stunden - 48 Stunden Eisgekühlt - Spülmaschinenfest - Thermosflasche BPA Frei - Trinkbecher - Blue Spruce	...> Tassen & Becher	Stanley	222.3K	=	11.54%	6.34%	< 50	19.38%
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Top-level analysis of the Küche, Haushalt & Wohnen category on amazon.de

During 2026-04-01T00:00:00, the Küche, Haushalt & Wohnen category on amazon.de generated a total revenue of €1.2B.

The leading brands in this category are SONGMICS, VASAGLE, and Amazon Basics, which stand out in terms of revenue and consumer engagement.

The top-performing product was Akku Staubsauger 45000Pa/550W/65Min 1 6L Staubsauger Kabellos mit Display Anti-Tangle-Bürste Selbststehend Wandladestation 8-Schicht-Filtration Ultraleise für Tierhaare/Teppiche/Hartböden/Auto, and it's the best-selling item in the category.