Best Selling Küche, Haushalt & Wohnen Products & Brands on amazon.de

See the full list of Market Leaders In Amazon Küche, Haushalt & Wohnen in amazon.de for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Küche, Haushalt & Wohnen category

See which brands are leading the Küche, Haushalt & Wohnen category on amazon.de. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
DREAME	1.38%	0.74pp	1.8M	172.72%	1.89%	4.93%	€439.81	2.22%
SONGMICS	1.23%	0.55pp	1.6M	88.49%	1.58%	4.93%	€296.12	0.39%
VASAGLE	0.72%	0.31pp	423.9K	96.48%	0.55%	4.80%	€116.66	2.12%
Dreo	0.38%	0.19pp	1.1M	125.09%	1.49%	3.48%	€202.93	2.21%
Dyson	0.56%	0.19pp	277.5K	42.97%	1.76%	3.50%	€250.48	1.75%
DREAME	1.38%	0.74pp	1.8M	172.72%	1.89%	4.93%	€439.81	2.22%
SONGMICS	1.23%	0.55pp	1.6M	88.49%	1.58%	4.93%	€296.12	0.39%
VASAGLE	0.72%	0.31pp	423.9K	96.48%	0.55%	4.80%	€116.66	2.12%
Dreo	0.38%	0.19pp	1.1M	125.09%	1.49%	3.48%	€202.93	2.21%
Dyson	0.56%	0.19pp	277.5K	42.97%	1.76%	3.50%	€250.48	1.75%
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Channels Breakdown & Performance

Understand where the top brands in the Küche, Haushalt & Wohnen category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

DREAME

SONGMICS

VASAGLE

Dreo

Dyson

Top selling sub-categories in the Küche, Haushalt & Wohnen category

Explore the breakdown of sub-categories within the Küche, Haushalt & Wohnen category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	< 50	12.41%	4.25%	7.71%	78	17.91%
	53	4.89%	0.98%	9.35%	76	10.16%
Lebensmittelaufbewahrung	55	19.73%	9.37%	9.64%	100	6.79%
Halter & Einsätze	83	11.22%	19.86%	5.94%	87	4.69%
Thermosgefäße	96	9.52%	9.88%	12.91%	< 50	5.08%
Einkaufskörbe & -taschen	94	19.75%	11.60%	9.16%	91	8.94%
Dressing- & Gewürzspender	Unlock full list >	3.13%	0.85%	3.86%	94	9.70%
	< 50	8.95%	18.48%	9.86%	73	0.16%
Löffel, Spachtel & Pfannenwender	99	0.26%	2.68%	6.78%	< 50	8.80%
Küchenmesser	80	9.55%	5.26%	0.27%	61	9.84%
Schneidbretter & -matten	52	1.86%	6.85%	4.97%	76	5.44%
Küchenwaagen	89	16.66%	6.91%	12.84%	98	2.78%
Gemüsehobel & - schneider	Unlock full list >	10.53%	2.74%	9.87%	78	9.94%
	94	16.46%	9.86%	12.77%	77	5.16%
Geschirr & Serviergeschirr	< 50	8.49%	4.62%	0.57%	99	9.94%
Gläser & Trinkgeschirr	97	19.48%	9.20%	8.89%	< 50	7.14%
Einweg	< 50	14.09%	5.87%	9.99%	55	9.95%
Besteck	< 50	7.23%	13.49%	9.92%	99	3.32%
Kindergeschirr	Unlock full list >	0.93%	9.92%	5.55%	99	9.91%
	54	6.90%	1.31%	0.46%	93	19.97%
Kaffeemaschinenzubehör	72	9.10%	19.05%	9.80%	99	0.60%
Kaffeemaschinenersatzteile	88	3.70%	15.02%	5.88%	97	5.24%
Kaffeemaschinen & -zubereiter	< 50	12.85%	17.37%	0.38%	86	17.46%
Milchaufschäumer	80	8.41%	19.42%	3.37%	100	7.35%
Teezubehör	Unlock full list >	5.85%	14.06%	2.54%	55	1.96%
	79	6.41%	2.23%	16.76%	93	15.14%
Strohhalme	82	7.55%	0.21%	3.34%	85	9.57%
Zigarrenzubehör	< 50	2.76%	7.47%	3.86%	94	6.82%
Eiswürfelformen & -schalen	< 50	1.77%	2.47%	5.05%	< 50	9.92%
Untersetzer	< 50	9.52%	4.93%	8.57%	63	2.08%
Weinverschlüsse & -ausgießer	Unlock full list >	5.76%	12.58%	2.47%	95	9.64%
	74	5.70%	8.07%	0.18%	92	8.49%
	84	5.22%	10.36%	8.78%	97	9.26%
Klebstoffe & Entferner	89	8.44%	4.49%	17.18%	92	7.91%
Textilfärbung	< 50	6.86%	8.88%	13.08%	< 50	11.81%
Künstlerpapier	88	0.73%	4.42%	3.59%	68	17.91%
Schneidgeräte	98	9.30%	6.20%	19.61%	86	5.04%
Leinwände	Unlock full list >	0.29%	5.39%	2.99%	57	6.90%
	73	7.43%	9.77%	1.94%	< 50	7.44%
Nähzubehör	100	7.88%	16.30%	3.97%	96	7.86%
Borten & Ornamente	63	5.98%	2.72%	0.51%	68	8.58%
Textilien	96	8.50%	4.60%	17.37%	100	18.23%
Nähnadeln	73	16.43%	14.84%	9.74%	91	7.89%
Quilten	Unlock full list >	0.17%	7.49%	2.59%	86	3.30%
	68	7.54%	9.91%	5.65%	97	9.90%
Dekorationen	98	0.76%	16.63%	0.17%	92	9.13%
Hochzeitsdekoration	73	0.59%	8.00%	2.13%	78	16.14%
Partyzubehörsets	83	3.29%	17.60%	4.45%	52	17.51%
Partygeschirr	100	5.49%	14.73%	7.00%	80	14.64%
Kuchendekoration	Unlock full list >	1.18%	9.89%	5.72%	98	5.30%
	98	14.99%	16.28%	9.90%	87	7.32%
Papier	< 50	9.77%	7.43%	8.99%	54	16.02%
Stanzer	61	1.68%	6.73%	5.12%	55	5.58%
Buchbindung	< 50	9.78%	9.93%	16.74%	< 50	2.62%
Prägedruck	< 50	3.89%	11.86%	8.52%	56	0.36%
Papierbastelzubehör	Unlock full list >	7.95%	13.30%	9.49%	93	8.43%
	100	10.74%	5.57%	5.68%	100	5.13%
Schmuckzubehör	97	9.91%	9.81%	15.40%	98	1.54%
Schmuckperlen & Zubehör	100	9.32%	9.91%	7.14%	94	6.37%
Schnüre & Fäden	68	13.53%	8.16%	7.06%	63	2.69%
Schmuckdrähte	83	6.48%	11.73%	9.15%	97	8.91%
Schmuckherstellungs-Sets	Unlock full list >	10.00%	8.87%	12.70%	< 50	11.86%
	53	9.97%	14.84%	8.47%	60	5.64%
	91	1.89%	2.12%	9.97%	72	0.98%
Rollos & Jalousien	95	8.71%	9.83%	18.06%	80	7.10%
Vorhänge	96	5.87%	11.07%	8.98%	100	9.08%
Fensterfolien	92	8.98%	5.59%	16.29%	98	5.51%
Vorhangsets	Unlock full list >	9.70%	7.49%	9.32%	< 50	1.23%
	< 50	5.37%	1.15%	18.36%	85	1.08%
Bilderrahmen	57	3.43%	7.96%	13.35%	83	4.89%
Fotoalben	70	19.01%	9.51%	10.31%	73	6.46%
Objektrahmen	< 50	1.94%	9.80%	6.20%	62	4.77%
Clip-Fotohalter	96	7.19%	16.63%	5.30%	65	16.54%
Passepartouts	Unlock full list >	2.86%	5.98%	4.09%	55	4.15%
	79	8.11%	17.29%	9.15%	93	3.53%
Kerzen	< 50	7.28%	9.25%	17.72%	68	1.25%
Kerzenzubehör	55	8.30%	4.23%	16.72%	78	17.59%
Kerzenhalter	Unlock full list >	1.82%	2.32%	0.89%	52	14.59%
	66	7.86%	3.47%	15.48%	< 50	16.34%
Aufkleber	54	0.87%	6.19%	5.73%	< 50	6.16%
Sammlerstücke	80	7.48%	4.74%	2.03%	95	7.40%
Skulpturen	70	1.57%	5.35%	4.59%	89	19.09%
Granulate	100	6.66%	1.56%	12.65%	96	13.49%
Ständer & Stützen	Unlock full list >	7.98%	16.40%	4.04%	< 50	7.76%
	55	7.76%	4.16%	1.15%	100	9.98%
Wecker	87	17.69%	16.88%	8.75%	99	9.92%
Wanduhren	97	1.85%	2.22%	7.04%	55	3.56%
Spezialuhren	97	5.10%	10.23%	8.74%	100	9.29%
Tischuhren	81	9.74%	9.95%	17.09%	58	2.91%
Standuhren	Unlock full list >	3.98%	0.32%	12.40%	100	2.73%
	99	9.96%	8.23%	14.75%	89	13.90%
	95	4.09%	2.08%	8.06%	92	17.02%
Spannbetttücher	95	3.99%	0.20%	2.99%	80	9.47%
Kissenbezüge	< 50	8.59%	9.76%	9.73%	54	10.56%
Bettlaken	< 50	2.25%	4.48%	5.46%	62	19.90%
Kissenbezug- & Lakensets	< 50	2.10%	4.08%	7.51%	< 50	7.84%
Kopfkissenschutzbezüge	Unlock full list >	4.50%	2.24%	8.53%	96	8.79%
	96	7.16%	0.10%	9.32%	81	8.70%
Kopfkissen	95	2.34%	7.00%	4.16%	100	6.59%
Nackenhörnchen	88	7.10%	2.25%	13.63%	98	11.27%
Schwangerschafts- & Seitenschläferkissen	< 50	9.06%	5.69%	19.37%	< 50	19.77%
Beinkissen	91	8.22%	4.08%	16.48%	94	17.34%
Nackenrollen	Unlock full list >	4.61%	9.70%	8.58%	96	9.40%
	76	1.75%	15.37%	1.09%	< 50	10.32%
Bettwäsche-Sets	86	10.07%	5.13%	5.34%	64	6.53%
Bettbezüge	52	15.51%	7.16%	9.91%	< 50	4.96%
Bezüge für Bettdecken	Unlock full list >	3.17%	9.78%	2.05%	99	8.05%
Bettdecken	91	4.33%	8.86%	7.77%	97	1.10%
	98	1.92%	4.84%	9.99%	71	4.78%
Matratzenauflagen	58	6.84%	8.59%	8.51%	50	1.09%
Matratzentopper	100	8.97%	5.62%	16.26%	63	5.54%
Anti-Rutsch-Unterlagen für Matratzen	99	9.93%	0.77%	17.88%	78	0.71%
Elektrische Matratzenauflagen	Unlock full list >	9.58%	1.06%	8.97%	100	1.13%
	65	4.96%	9.03%	9.23%	< 50	5.96%
	< 50	3.53%	2.99%	8.16%	< 50	8.45%
Möbelzubehör	86	12.56%	17.91%	4.12%	98	9.84%
Stühle & Hocker	92	2.11%	19.33%	6.52%	< 50	10.00%
Schreibtische & Arbeitsplätze	97	18.89%	13.51%	11.99%	57	9.49%
Büroschränke & -ablagen	< 50	9.02%	9.92%	5.37%	85	16.77%
Auflagen & Ständer	Unlock full list >	9.18%	7.44%	9.92%	83	8.80%
	< 50	0.39%	4.02%	7.22%	54	1.24%
Matratzen, Lattenroste & Unterbetten	69	0.49%	4.10%	7.10%	51	1.34%
Betten, Bettrahmen & Lattenroste	89	8.45%	9.73%	17.21%	71	7.88%
Kommoden & Sideboards	99	6.01%	0.60%	11.34%	88	12.17%
Nachttische	53	10.18%	15.44%	2.06%	78	9.48%
Aufbewahrungskisten & -truhen	Unlock full list >	9.15%	5.01%	16.96%	77	5.35%
	86	5.95%	8.24%	0.18%	< 50	8.94%
Tische	67	9.99%	8.51%	13.89%	72	0.35%
Bücherregale	94	9.55%	8.07%	8.26%	100	3.71%
Sessel & Stühle	< 50	9.91%	8.95%	10.97%	59	1.83%
Sofas & Couches	57	16.67%	6.91%	12.89%	56	2.77%
Sitzsäcke & Zubehör	Unlock full list >	0.26%	9.97%	5.08%	100	9.97%
	89	18.45%	16.13%	9.46%	68	9.86%
Schränke	< 50	9.99%	9.63%	14.08%	< 50	0.49%
Badhocker	84	9.11%	9.94%	5.56%	98	17.13%
Waschplätze	100	18.58%	16.00%	9.58%	70	9.85%
Komplettprogramme	Unlock full list >	18.70%	13.33%	12.17%	79	9.45%
	88	6.81%	2.17%	15.57%	66	4.71%
Garderobenständer	75	3.27%	0.52%	7.91%	< 50	2.15%
Sitzbänke & -truhen	53	1.68%	9.30%	7.56%	< 50	1.71%
Wandgarderoben	51	9.38%	7.84%	5.34%	62	12.44%
Komplettprogramme	67	3.02%	6.11%	3.87%	88	4.37%
Garderobenschränke	Unlock full list >	8.05%	5.67%	9.95%	63	5.34%
	< 50	12.41%	4.25%	7.71%	78	17.91%
	53	4.89%	0.98%	9.35%	76	10.16%
Lebensmittelaufbewahrung	55	19.73%	9.37%	9.64%	100	6.79%
Halter & Einsätze	83	11.22%	19.86%	5.94%	87	4.69%
Thermosgefäße	96	9.52%	9.88%	12.91%	< 50	5.08%
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Top Products on the Küche, Haushalt & Wohnen Category

Discover the most-viewed products in the Küche, Haushalt & Wohnen category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Levoit Windi Mini 20dB leiser DC Turmventilator platzsparend kleine Räume	...> Turmventilatoren	Levoit	265.5K	=	6.84%	19.21%	98	9.63%
Midea PortaSplit-E Mobile Klimaanlage Kühlen A++/Heizen A+ 12000 BTU 3 5kW Mini-Split-Klimaanlage Farbe Pfirsich für Räume bis zu 42 m² / 105 m³ nur 39 dB(A) im Silent-Modus [Energieklasse A++]	...> Mobile Klimageräte	Midea	249.9K	=	1.75%	8.81%	100	4.25%
Midea Portasplit Mobile Wärmepumpe Klimaanlage Kühlen A++/Heizen A+ 12000 BTU 3 5kW für Räume bis zu 42 m² / 105 m³ nur 39 dB(A) im Silent-Modus	...> Mobile Klimageräte	Midea	247.8K	9.10%	15.17%	8.36%	< 50	7.48%
Levoit 20dB leiser DC Motor Turmventilator 7 9m/s Kühlwind Standventilator	...> Turmventilatoren	Levoit	225.7K	30.60%	7.39%	7.02%	93	8.96%
Akku Staubsauger Kabellos 45KPa/550W/65Min für Tierhaare/Teppiche/Hartböden	...> Stabstaubsauger & Elektrische Kehrbesen	Bulelink	197K	3.80%	9.98%	9.99%	77	19.92%
Levoit Windi Mini 20dB leiser DC Turmventilator platzsparend kleine Räume	...> Turmventilatoren	Levoit	265.5K	=	6.84%	19.21%	98	9.63%
Midea PortaSplit-E Mobile Klimaanlage Kühlen A++/Heizen A+ 12000 BTU 3 5kW Mini-Split-Klimaanlage Farbe Pfirsich für Räume bis zu 42 m² / 105 m³ nur 39 dB(A) im Silent-Modus [Energieklasse A++]	...> Mobile Klimageräte	Midea	249.9K	=	1.75%	8.81%	100	4.25%
Midea Portasplit Mobile Wärmepumpe Klimaanlage Kühlen A++/Heizen A+ 12000 BTU 3 5kW für Räume bis zu 42 m² / 105 m³ nur 39 dB(A) im Silent-Modus	...> Mobile Klimageräte	Midea	247.8K	9.10%	15.17%	8.36%	< 50	7.48%
Levoit 20dB leiser DC Motor Turmventilator 7 9m/s Kühlwind Standventilator	...> Turmventilatoren	Levoit	225.7K	30.60%	7.39%	7.02%	93	8.96%
Akku Staubsauger Kabellos 45KPa/550W/65Min für Tierhaare/Teppiche/Hartböden	...> Stabstaubsauger & Elektrische Kehrbesen	Bulelink	197K	3.80%	9.98%	9.99%	77	19.92%
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Top-level analysis of the Küche, Haushalt & Wohnen category on amazon.de

During 2026-09-01T00:00:00, the Küche, Haushalt & Wohnen category on amazon.de generated a total revenue of €1.1B.

The leading brands in this category are DREAME, SONGMICS, and VASAGLE, which stand out in terms of revenue and consumer engagement.

The top-performing product was Levoit Windi Mini 20dB leiser DC Turmventilator platzsparend kleine Räume, and it's the best-selling item in the category.