Best Selling Küche, Haushalt & Wohnen Products & Brands on amazon.de

See the full list of Market Leaders In Amazon Küche, Haushalt & Wohnen in amazon.de for November 1, and read the full analysis below

Last updated : November 1, 2025

Top Brands on the Küche, Haushalt & Wohnen category

See which brands are leading the Küche, Haushalt & Wohnen category on amazon.de. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Nov 2025 vs. Nov 2024

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
ECOVACS	2.60%	1.67pp	2.4M	148.31%	3.91%	21.03%	€499.50	0.89%
Dyson	1.22%	0.66pp	516.4K	26.63%	1.63%	7.62%	€28.62	0.05%
roborock	1.51%	0.60pp	2.3M	110.16%	2.98%	9.22%	€66.62	0.38%
MOVA	0.60%	0.59pp	2.2M	69.40%	1.42%	0.34%	€391.44	0.39%
Ninja	1.84%	0.54pp	1.5M	17.19%	3.90%	1.90%	€192.07	0.08%
ECOVACS	2.60%	1.67pp	2.4M	148.31%	3.91%	21.03%	€499.50	0.89%
Dyson	1.22%	0.66pp	516.4K	26.63%	1.63%	7.62%	€28.62	0.05%
roborock	1.51%	0.60pp	2.3M	110.16%	2.98%	9.22%	€66.62	0.38%
MOVA	0.60%	0.59pp	2.2M	69.40%	1.42%	0.34%	€391.44	0.39%
Ninja	1.84%	0.54pp	1.5M	17.19%	3.90%	1.90%	€192.07	0.08%
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Channels Breakdown & Performance

Understand where the top brands in the Küche, Haushalt & Wohnen category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

ECOVACS

Dyson

roborock

MOVA

Ninja

Top selling sub-categories in the Küche, Haushalt & Wohnen category

Explore the breakdown of sub-categories within the Küche, Haushalt & Wohnen category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Nov 2025 vs. Nov 2024

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	< 50	12.41%	4.25%	7.71%	78	17.91%
	53	4.89%	0.98%	9.35%	76	10.16%
Thermosgefäße	96	9.52%	9.88%	12.91%	< 50	5.08%
Lebensmittelaufbewahrung	55	19.73%	9.37%	9.64%	100	6.79%
Halter & Einsätze	83	11.22%	19.86%	5.94%	87	4.69%
Dressing- & Gewürzspender	100	3.13%	0.85%	3.86%	94	9.70%
Einkaufskörbe & -taschen	Unlock full list >	19.75%	11.60%	9.16%	91	8.94%
	< 50	8.95%	18.48%	9.86%	73	0.16%
Löffel, Spachtel & Pfannenwender	99	0.26%	2.68%	6.78%	< 50	8.80%
Küchenmesser	80	9.55%	5.26%	0.27%	61	9.84%
Schneidbretter & -matten	52	1.86%	6.85%	4.97%	76	5.44%
Küchenwaagen	89	16.66%	6.91%	12.84%	98	2.78%
Ölsprüher & -spender	Unlock full list >	2.09%	14.96%	1.38%	71	10.72%
	54	6.90%	1.31%	0.46%	93	19.97%
Kaffeemaschinenersatzteile	88	3.70%	15.02%	5.88%	97	5.24%
Kaffeemaschinenzubehör	72	9.10%	19.05%	9.80%	99	0.60%
Kaffeemaschinen & -zubereiter	< 50	12.85%	17.37%	0.38%	86	17.46%
Milchaufschäumer	80	8.41%	19.42%	3.37%	100	7.35%
Teezubehör	Unlock full list >	5.85%	14.06%	2.54%	55	1.96%
	94	16.46%	9.86%	12.77%	77	5.16%
Geschirr & Serviergeschirr	< 50	8.49%	4.62%	0.57%	99	9.94%
Gläser & Trinkgeschirr	97	19.48%	9.20%	8.89%	< 50	7.14%
Einweg	< 50	14.09%	5.87%	9.99%	55	9.95%
Besteck	< 50	7.23%	13.49%	9.92%	99	3.32%
Kindergeschirr	Unlock full list >	0.93%	9.92%	5.55%	99	9.91%
	75	9.99%	12.97%	7.73%	67	3.65%
Zubehör	68	4.39%	8.35%	14.47%	98	3.92%
Backformen	64	8.63%	17.33%	9.95%	77	0.69%
Backbleche & -gitter	Unlock full list >	8.14%	0.70%	9.53%	58	8.36%
	53	9.97%	14.84%	8.47%	60	5.64%
	91	1.89%	2.12%	9.97%	72	0.98%
Rollos & Jalousien	95	8.71%	9.83%	18.06%	80	7.10%
Vorhänge	96	5.87%	11.07%	8.98%	100	9.08%
Fensterfolien	92	8.98%	5.59%	16.29%	98	5.51%
Vorhangsets	Unlock full list >	9.70%	7.49%	9.32%	< 50	1.23%
	< 50	5.37%	1.15%	18.36%	85	1.08%
Bilderrahmen	57	3.43%	7.96%	13.35%	83	4.89%
Fotoalben	70	19.01%	9.51%	10.31%	73	6.46%
Objektrahmen	< 50	1.94%	9.80%	6.20%	62	4.77%
Clip-Fotohalter	96	7.19%	16.63%	5.30%	65	16.54%
Passepartouts	Unlock full list >	2.86%	5.98%	4.09%	55	4.15%
	100	7.13%	15.48%	3.47%	92	2.92%
Adventskalender	< 50	12.56%	7.26%	6.61%	< 50	3.51%
Weihnachtlicher Baumschmuck	99	17.78%	1.90%	18.34%	93	7.46%
Zierschmuck	< 50	12.69%	18.62%	6.67%	55	6.27%
Kränze & Girlanden	79	7.26%	9.12%	14.00%	83	10.91%
Künstliche Weihnachtsbäume	Unlock full list >	5.14%	7.68%	0.99%	98	7.51%
	79	8.11%	17.29%	9.15%	93	3.53%
Kerzen	< 50	7.28%	9.25%	17.72%	68	1.25%
Kerzenzubehör	55	8.30%	4.23%	16.72%	78	17.59%
Kerzenhalter	Unlock full list >	1.82%	2.32%	0.89%	52	14.59%
	55	7.76%	4.16%	1.15%	100	9.98%
Wecker	87	17.69%	16.88%	8.75%	99	9.92%
Wanduhren	97	1.85%	2.22%	7.04%	55	3.56%
Spezialuhren	97	5.10%	10.23%	8.74%	100	9.29%
Tischuhren	81	9.74%	9.95%	17.09%	58	2.91%
Kaminuhren	Unlock full list >	9.20%	5.98%	19.93%	59	5.44%
	74	5.70%	8.07%	0.18%	92	8.49%
	73	7.43%	9.77%	1.94%	< 50	7.44%
Nähzubehör	100	7.88%	16.30%	3.97%	96	7.86%
Borten & Ornamente	63	5.98%	2.72%	0.51%	68	8.58%
Quilten	65	0.17%	7.49%	2.59%	86	3.30%
Nähmaschinen	84	6.85%	1.86%	13.07%	88	11.83%
Textilien	Unlock full list >	8.50%	4.60%	17.37%	100	18.23%
	68	7.54%	9.91%	5.65%	97	9.90%
Dekorationen	98	0.76%	16.63%	0.17%	92	9.13%
Partyfotoautomat Zubehör	100	9.38%	7.73%	7.42%	96	4.26%
Partyzubehörsets	83	3.29%	17.60%	4.45%	52	17.51%
Hochzeitsdekoration	73	0.59%	8.00%	2.13%	78	16.14%
Partygeschirr	Unlock full list >	5.49%	14.73%	7.00%	80	14.64%
	84	5.22%	10.36%	8.78%	97	9.26%
Klebstoffe & Entferner	89	8.44%	4.49%	17.18%	92	7.91%
Künstlerpapier	88	0.73%	4.42%	3.59%	68	17.91%
Textilfärbung	< 50	6.86%	8.88%	13.08%	< 50	11.81%
Schneidgeräte	98	9.30%	6.20%	19.61%	86	5.04%
Leinwände	Unlock full list >	0.29%	5.39%	2.99%	57	6.90%
	79	11.91%	6.65%	6.29%	56	4.08%
Farben & Lacke	53	9.56%	9.78%	8.30%	76	3.68%
Pinsel-Sets	99	8.93%	9.99%	5.69%	98	4.94%
Airbrush-Zubehör	62	6.81%	9.55%	0.81%	57	8.00%
Malen-nach-Zahlen-Kits	< 50	8.09%	9.99%	4.86%	86	9.98%
Malkästen	Unlock full list >	12.08%	19.25%	6.38%	84	5.96%
	98	14.99%	16.28%	9.90%	87	7.32%
Papier	< 50	9.77%	7.43%	8.99%	54	16.02%
Stanzer	61	1.68%	6.73%	5.12%	55	5.58%
Prägedruck	< 50	3.89%	11.86%	8.52%	56	0.36%
Pappmaché	80	3.78%	0.66%	0.89%	58	12.25%
Buchbindung	Unlock full list >	9.78%	9.93%	16.74%	< 50	2.62%
	99	9.96%	8.23%	14.75%	89	13.90%
	95	4.09%	2.08%	8.06%	92	17.02%
Spannbetttücher	95	3.99%	0.20%	2.99%	80	9.47%
Kissenbezüge	< 50	8.59%	9.76%	9.73%	54	10.56%
Bettlaken	< 50	2.25%	4.48%	5.46%	62	19.90%
Kissenbezug- & Lakensets	< 50	2.10%	4.08%	7.51%	< 50	7.84%
Kopfkissenschutzbezüge	Unlock full list >	4.50%	2.24%	8.53%	96	8.79%
	96	7.16%	0.10%	9.32%	81	8.70%
Kopfkissen	95	2.34%	7.00%	4.16%	100	6.59%
Nackenhörnchen	88	7.10%	2.25%	13.63%	98	11.27%
Schwangerschafts- & Seitenschläferkissen	< 50	9.06%	5.69%	19.37%	< 50	19.77%
Bücherkissen	98	10.78%	19.39%	5.71%	99	5.25%
Beinkissen	Unlock full list >	8.22%	4.08%	16.48%	94	17.34%
	76	1.75%	15.37%	1.09%	< 50	10.32%
Bettwäsche-Sets	86	10.07%	5.13%	5.34%	64	6.53%
Bettbezüge	Unlock full list >	15.51%	7.16%	9.91%	< 50	4.96%
Bettdecken	91	4.33%	8.86%	7.77%	97	1.10%
	100	9.44%	2.83%	19.73%	76	6.87%
Heizdecken & Wärmeunterbetten	96	3.25%	13.57%	9.41%	96	12.08%
Kuscheldecke	96	18.73%	12.59%	8.90%	98	8.66%
Gewichtete Decken	94	0.90%	9.92%	5.53%	< 50	9.92%
Tragbare Decken	< 50	5.63%	13.59%	8.06%	91	0.71%
Elektrische Decken	Unlock full list >	1.27%	19.39%	15.07%	89	6.61%
	< 50	14.96%	6.66%	9.94%	< 50	9.88%
	82	9.04%	9.94%	19.27%	60	6.02%
Ersatzteile	94	16.20%	7.79%	9.84%	91	9.74%
Zubehörsets	59	18.15%	9.61%	9.58%	53	9.42%
Staubsaugerbeutel	95	8.18%	9.61%	16.39%	100	8.64%
Bürsten	99	19.22%	15.16%	9.38%	89	2.71%
Ersatzakkus für Staubsauger	Unlock full list >	8.13%	3.26%	12.21%	58	3.32%
	< 50	13.36%	5.21%	10.00%	60	6.11%
Stabstaubsauger & Elektrische Kehrbesen	90	2.80%	6.05%	6.20%	99	19.07%
Roboterstaubsauger	< 50	7.80%	0.42%	9.46%	73	9.61%
Bodenstaubsauger	97	6.16%	8.44%	11.64%	96	13.26%
Handstaubsauger	91	10.57%	2.77%	9.88%	73	7.41%
Nass- & Trockensauger	Unlock full list >	8.80%	9.86%	18.36%	61	6.84%
Nass- & Trockenmopps	50	1.76%	4.32%	7.34%	74	9.89%
Reinigungstücher	92	3.41%	9.73%	1.79%	56	8.18%
	79	5.48%	0.16%	10.36%	56	14.57%
Reinigungsbürsten für Badezimmer	75	0.20%	9.97%	5.03%	97	5.97%
Küchenbürsten	< 50	3.75%	9.66%	1.41%	62	8.36%
Abflussbürsten	98	1.88%	9.95%	3.33%	72	7.29%
Bürsten für Fensterfugen	Unlock full list >	4.32%	15.91%	5.93%	99	15.82%
	< 50	12.41%	4.25%	7.71%	78	17.91%
	53	4.89%	0.98%	9.35%	76	10.16%
Thermosgefäße	96	9.52%	9.88%	12.91%	< 50	5.08%
Lebensmittelaufbewahrung	55	19.73%	9.37%	9.64%	100	6.79%
Halter & Einsätze	83	11.22%	19.86%	5.94%	87	4.69%
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Top Products on the Küche, Haushalt & Wohnen Category

Discover the most-viewed products in the Küche, Haushalt & Wohnen category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Nov 2025 vs. Nov 2024

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Ninja Foodi FlexDrawer Dual Zone Heißluftfritteuse Airfryer mit 10 4-Fach und herausnehmbarem Trenner Antihaftbeschichtung spülmaschinenfester Korb 7-in-1 Schwarz & Kupfer AF500EUCP	...> Heißluftfritteusen	Ninja	780.1K	256.14%	6.77%	5.63%	< 50	4.67%
Ninja Foodi MAX Dual Zone Heißluftfritteuse [AF400EUCP] Amazon Exclusive ‎2470 Watt 9 5 L 2 Heißluft-Frittierfächer 6 Funktionen 27 x 41.5 x 32.5 cm Kupfer/Schwarz	...> Heißluftfritteusen	Ninja	694.1K	33.76%	7.07%	0.95%	65	6.76%
Akku Staubsauger 45000Pa/550W/65Min 1 6L Staubsauger Kabellos mit Display Anti-Tangle-Bürste Selbststehend Wandladestation 8-Schicht-Filtration Ultraleise für Tierhaare/Teppiche/Hartböden/Auto	...> Stabstaubsauger & Elektrische Kehrbesen	Bulelink	653.5K	=	18.09%	6.85%	75	12.33%
Ninja Foodi Dual Zone Digitale Heißluftfritteuse 7 6L Airfryer 2 Fächer Antihaftbeschichtung spülmaschinenfeste Körbe 6-in-1 4-6 Portionen Schwarz AF300EU	...> Heißluftfritteusen	Ninja	440.7K	51.91%	4.98%	8.88%	79	0.82%
De'Longhi Magnifica Start ECAM220.91.B Kaffeevollautomat mit LatteCrema-Milchsystem für Automatischen Cappuccino 5-Direktwahl-Tasten Soft-Touch-Bedienfeld x2-Funktion Schwarz	...> Kaffeemaschinen & -zubereiter	De'Longhi	424.9K	=	0.65%	4.21%	50	7.66%
Ninja Foodi FlexDrawer Dual Zone Heißluftfritteuse Airfryer mit 10 4-Fach und herausnehmbarem Trenner Antihaftbeschichtung spülmaschinenfester Korb 7-in-1 Schwarz & Kupfer AF500EUCP	...> Heißluftfritteusen	Ninja	780.1K	256.14%	6.77%	5.63%	< 50	4.67%
Ninja Foodi MAX Dual Zone Heißluftfritteuse [AF400EUCP] Amazon Exclusive ‎2470 Watt 9 5 L 2 Heißluft-Frittierfächer 6 Funktionen 27 x 41.5 x 32.5 cm Kupfer/Schwarz	...> Heißluftfritteusen	Ninja	694.1K	33.76%	7.07%	0.95%	65	6.76%
Akku Staubsauger 45000Pa/550W/65Min 1 6L Staubsauger Kabellos mit Display Anti-Tangle-Bürste Selbststehend Wandladestation 8-Schicht-Filtration Ultraleise für Tierhaare/Teppiche/Hartböden/Auto	...> Stabstaubsauger & Elektrische Kehrbesen	Bulelink	653.5K	=	18.09%	6.85%	75	12.33%
Ninja Foodi Dual Zone Digitale Heißluftfritteuse 7 6L Airfryer 2 Fächer Antihaftbeschichtung spülmaschinenfeste Körbe 6-in-1 4-6 Portionen Schwarz AF300EU	...> Heißluftfritteusen	Ninja	440.7K	51.91%	4.98%	8.88%	79	0.82%
De'Longhi Magnifica Start ECAM220.91.B Kaffeevollautomat mit LatteCrema-Milchsystem für Automatischen Cappuccino 5-Direktwahl-Tasten Soft-Touch-Bedienfeld x2-Funktion Schwarz	...> Kaffeemaschinen & -zubereiter	De'Longhi	424.9K	=	0.65%	4.21%	50	7.66%
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Top-level analysis of the Küche, Haushalt & Wohnen category on amazon.de

During 2025-11-01T00:00:00, the Küche, Haushalt & Wohnen category on amazon.de generated a total revenue of €1.8B.

The leading brands in this category are ECOVACS, Dyson, and roborock, which stand out in terms of revenue and consumer engagement.

The top-performing product was Ninja Foodi FlexDrawer Dual Zone Heißluftfritteuse Airfryer mit 10 4-Fach und herausnehmbarem Trenner Antihaftbeschichtung spülmaschinenfester Korb 7-in-1 Schwarz & Kupfer AF500EUCP, and it's the best-selling item in the category.