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Best Selling Antivirus & Internet Security Products & Brands on amazon.de

See the full list of Market Leaders In Amazon Antivirus & Internet Security in amazon.de for April 1, and read the full analysis below

Last updated : April 1, 2026



Top Brands on the Antivirus & Internet Security category

See which brands are leading the Antivirus & Internet Security category on amazon.de. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands
Apr 2026 vs. Apr 2025
Export Excel
BrandRevenue shareChangeProduct viewsChangeCVRChangeASPChange
ESET18.74%14.01pp69.8K107.35%9.00%71.99%€69.699.24%
Bitdefender13.85%1.80pp11.9K16.78%1.42%28.79%€48.049.05%
Norton18.97%1.15pp50.8K42.98%2.94%18.99%€51.347.89%
McAfee4.40%1.13pp67.2K31.93%0.94%6.22%€25.761.41%
G DATA2.35%0.97pp59.5K103.86%7.01%34.98%€48.798.35%
ESET18.74%14.01pp69.8K107.35%9.00%71.99%€69.699.24%
Bitdefender13.85%1.80pp11.9K16.78%1.42%28.79%€48.049.05%
Norton18.97%1.15pp50.8K42.98%2.94%18.99%€51.347.89%
McAfee4.40%1.13pp67.2K31.93%0.94%6.22%€25.761.41%
G DATA2.35%0.97pp59.5K103.86%7.01%34.98%€48.798.35%

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Channels Breakdown & Performance

Understand where the top brands in the Antivirus & Internet Security category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%
40%
20%
0
On site search org
OSS paid
Refferal
Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown
ESET
Bitdefender
Norton
McAfee
G DATA

Top selling sub-categories in the Antivirus & Internet Security category

Explore the breakdown of sub-categories within the Antivirus & Internet Security category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance
Apr 2026 vs. Apr 2025
Export Excel
CategoryUnit soldChangeRevenueChangeProduct viewsChange
No Data to Display

Top Products on the Antivirus & Internet Security Category

Discover the most-viewed products in the Antivirus & Internet Security category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products
Apr 2026 vs. Apr 2025
Export Excel
Filter by:
ProductCategoryBrandProduct ViewsChangeRevenueChangeUnits SoldChange
Norton 360 Premium + Utilities Ultimate 2025 | 10 Geräte | 1 Jahr |Aktivierungscode per Email
Norton 360 Premium + Utilities Ultimate 2025 | 10 Geräte | 1 Jahr |Aktivierungscode per Email
...> Antivirus & Internet Security
Norton44K1.64%9.87%3.20%653.34%
Norton 360 Deluxe 2026 2plus1 | 3 Geräte| 1 Jahr | Aktivierungscode per Email
Norton 360 Deluxe 2026 2plus1 | 3 Geräte| 1 Jahr | Aktivierungscode per Email
...> Antivirus & Internet Security
Norton29.1K693.45%7.83%2.79%< 509.85%
NordVPN Basis  10 Geräte  1 Jahr  Premium-VPN-Software  Digitaler Code
NordVPN Basis 10 Geräte 1 Jahr Premium-VPN-Software Digitaler Code
...> Antivirus & Internet Security
NordVPN27.5K393.79%9.52%11.63%883.77%
Bitdefender Total Security - 5 Geräte | 1 Jahr Abonnement | PC/Mac | Aktivierungscode per Post
Bitdefender Total Security - 5 Geräte | 1 Jahr Abonnement | PC/Mac | Aktivierungscode per Post
...> Antivirus & Internet Security
Bitdefender27.3K177.85%15.96%18.61%832.93%
Bitdefender Total Security - 5 Geräte | 2 Jahre Abonnement | PC/Mac/Android/iOS | Aktivierungscode per Post
Bitdefender Total Security - 5 Geräte | 2 Jahre Abonnement | PC/Mac/Android/iOS | Aktivierungscode per Post
...> Antivirus & Internet Security
Bitdefender25.8K103.56%14.20%2.36%10014.61%
Norton 360 Premium + Utilities Ultimate 2025 | 10 Geräte | 1 Jahr |Aktivierungscode per Email
Norton 360 Premium + Utilities Ultimate 2025 | 10 Geräte | 1 Jahr |Aktivierungscode per Email
...> Antivirus & Internet Security
Norton44K1.64%9.87%3.20%653.34%
Norton 360 Deluxe 2026 2plus1 | 3 Geräte| 1 Jahr | Aktivierungscode per Email
Norton 360 Deluxe 2026 2plus1 | 3 Geräte| 1 Jahr | Aktivierungscode per Email
...> Antivirus & Internet Security
Norton29.1K693.45%7.83%2.79%< 509.85%
NordVPN Basis  10 Geräte  1 Jahr  Premium-VPN-Software  Digitaler Code
NordVPN Basis 10 Geräte 1 Jahr Premium-VPN-Software Digitaler Code
...> Antivirus & Internet Security
NordVPN27.5K393.79%9.52%11.63%883.77%
Bitdefender Total Security - 5 Geräte | 1 Jahr Abonnement | PC/Mac | Aktivierungscode per Post
Bitdefender Total Security - 5 Geräte | 1 Jahr Abonnement | PC/Mac | Aktivierungscode per Post
...> Antivirus & Internet Security
Bitdefender27.3K177.85%15.96%18.61%832.93%
Bitdefender Total Security - 5 Geräte | 2 Jahre Abonnement | PC/Mac/Android/iOS | Aktivierungscode per Post
Bitdefender Total Security - 5 Geräte | 2 Jahre Abonnement | PC/Mac/Android/iOS | Aktivierungscode per Post
...> Antivirus & Internet Security
Bitdefender25.8K103.56%14.20%2.36%10014.61%

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