Best Selling Sport Products & Brands on amazon.it

See the full list of Market Leaders In Amazon Sport in amazon.it for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Sport category

See which brands are leading the Sport category on amazon.it. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
HUIIKE	9.32%	8.42pp	471K	95.95%	8.61%	439.73%	€219.78	7.53%
Intex	3.73%	2.80pp	419.3K	71.74%	7.25%	126.17%	€31.46	0.90%
CRESSI	2.89%	1.91pp	151.7K	55.06%	0.87%	104.65%	€130.74	2.95%
niphean	3.88%	1.60pp	466.9K	78.46%	2.63%	85.84%	€219.69	1.56%
SereneLife	1.69%	1.09pp	266.6K	2.67%	7.96%	364.92%	€219.61	4.11%
HUIIKE	9.32%	8.42pp	471K	95.95%	8.61%	439.73%	€219.78	7.53%
Intex	3.73%	2.80pp	419.3K	71.74%	7.25%	126.17%	€31.46	0.90%
CRESSI	2.89%	1.91pp	151.7K	55.06%	0.87%	104.65%	€130.74	2.95%
niphean	3.88%	1.60pp	466.9K	78.46%	2.63%	85.84%	€219.69	1.56%
SereneLife	1.69%	1.09pp	266.6K	2.67%	7.96%	364.92%	€219.61	4.11%
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Channels Breakdown & Performance

Understand where the top brands in the Sport category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

HUIIKE

Intex

CRESSI

niphean

SereneLife

Top selling sub-categories in the Sport category

Explore the breakdown of sub-categories within the Sport category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	100	16.50%	11.19%	14.33%	91	8.95%
	58	9.92%	9.83%	7.84%	82	17.81%
Lucchetti	91	8.07%	3.31%	16.95%	< 50	5.47%
Zaini, borse e borse laterali bicicletta	100	2.30%	1.92%	0.43%	97	14.00%
Pompe	89	6.24%	3.19%	9.41%	96	1.75%
Borracce	57	1.33%	2.59%	9.31%	81	0.48%
Campanelli	Unlock full list >	13.65%	8.47%	17.19%	< 50	8.06%
	62	9.76%	9.96%	7.21%	85	19.38%
Camere d'aria	87	10.23%	5.28%	19.27%	< 50	6.62%
Pneumatici	51	5.98%	2.86%	9.30%	77	1.34%
Parti freni	100	9.99%	9.66%	8.30%	93	16.50%
Sellini	60	10.36%	5.40%	19.40%	< 50	6.68%
Pedali	Unlock full list >	7.36%	4.70%	9.80%	< 50	3.80%
	74	1.57%	2.54%	6.86%	< 50	3.80%
Kit riparazione ruote	87	3.67%	8.47%	3.18%	99	7.30%
Attrezzi	85	2.90%	7.62%	3.75%	62	6.90%
Detergenti	94	0.61%	5.05%	5.41%	100	5.50%
Oli e lubrificanti	< 50	7.46%	9.19%	2.52%	80	12.09%
Kit di attrezzi	Unlock full list >	2.90%	6.02%	4.03%	70	4.21%
	88	1.86%	5.20%	5.38%	67	2.90%
Set fanalini anteriori e posteriori	85	4.34%	0.78%	8.50%	98	0.93%
Fanalini posteriori	96	5.39%	7.85%	0.63%	100	7.93%
Fanalini anteriori	< 50	3.73%	6.65%	2.93%	67	5.35%
Catarifrangenti	Unlock full list >	2.54%	1.39%	7.47%	< 50	2.90%
Occhiali	Unlock full list >	0.50%	5.24%	6.63%	78	7.02%
	94	9.99%	8.66%	1.95%	60	8.68%
	100	13.89%	8.70%	16.95%	90	8.15%
Occhialini	< 50	8.37%	3.58%	17.28%	95	5.64%
Cuffie	99	19.58%	14.18%	11.33%	82	9.61%
Attrezzatura da allenamento	< 50	1.08%	3.11%	6.55%	64	4.22%
Asciugamani sport	< 50	14.28%	19.89%	9.98%	< 50	5.63%
Tappi per orecchie	Unlock full list >	11.09%	6.07%	19.83%	< 50	7.02%
	100	6.48%	1.30%	12.29%	96	13.13%
Tavole gonfiabili	100	3.00%	1.00%	3.98%	100	9.73%
Tavole	57	5.00%	0.83%	9.54%	79	15.43%
Pagaie	Unlock full list >	1.04%	3.33%	5.60%	62	9.98%
	88	4.65%	7.32%	1.68%	66	6.71%
Borse impermeabili	55	8.47%	9.71%	4.27%	97	14.83%
Imbarcazioni	54	5.05%	9.98%	2.12%	67	7.93%
Dispositivi di sicurezza e salvataggio	100	10.39%	5.43%	19.43%	91	6.69%
Sistemi di ormeggio e ancoraggio	98	6.06%	8.31%	0.35%	86	9.15%
Motori	Unlock full list >	8.91%	6.99%	9.98%	85	7.80%
	< 50	2.66%	1.25%	1.06%	< 50	2.78%
Maschere	96	1.08%	4.58%	6.37%	100	1.99%
Set per Snorkeling	57	10.00%	9.58%	8.47%	97	15.98%
Pinne	54	5.96%	7.36%	1.61%	79	6.80%
Set da immersione	< 50	5.52%	10.50%	1.74%	58	8.12%
Tubi	Unlock full list >	13.88%	19.27%	19.02%	< 50	9.95%
	84	6.51%	8.60%	1.01%	98	10.01%
Kayak	69	6.05%	11.06%	10.83%	52	8.32%
Attrezzatura	74	8.73%	9.82%	4.78%	92	15.70%
Pagaie	65	8.67%	13.85%	0.80%	99	9.14%
Accessori per pagaie	Unlock full list >	9.43%	10.00%	6.29%	86	18.57%
	83	5.65%	9.32%	2.58%	97	7.66%
Parastinchi	51	7.52%	4.92%	9.84%	95	4.13%
	62	13.53%	8.36%	17.31%	< 50	8.02%
Palloni da allenamento	90	2.06%	5.47%	5.21%	87	19.81%
Palloni da partita	< 50	1.80%	4.30%	1.42%	56	7.70%
Palloni da Futsal	Unlock full list >	4.25%	2.44%	8.44%	87	8.71%
Porte	81	8.54%	6.41%	10.00%	< 50	6.66%
Guanti da portiere	60	5.49%	0.99%	14.11%	83	3.83%
Compressori e accessori	Unlock full list >	2.34%	1.79%	4.57%	80	9.84%
	99	4.10%	6.93%	2.43%	81	5.89%
Palline	59	9.98%	9.67%	8.28%	62	16.56%
Impugnature	88	1.74%	2.24%	9.80%	66	0.86%
Racchette	< 50	0.46%	4.08%	7.13%	68	1.31%
Attrezzatura da allenamento	95	7.42%	12.53%	0.23%	100	8.79%
Borse per attrezzatura	Unlock full list >	6.64%	2.02%	15.39%	83	4.60%
	96	15.61%	4.50%	10.00%	96	6.35%
	96	6.51%	8.61%	1.03%	100	10.02%
Monopattini	89	9.43%	10.00%	6.30%	68	18.59%
Componenti	Unlock full list >	1.16%	5.67%	5.02%	58	5.87%
	< 50	4.96%	7.55%	1.25%	76	7.21%
Pattini a rotelle	100	11.26%	16.57%	2.99%	68	9.67%
Pattini in linea	95	3.44%	8.22%	3.35%	78	7.18%
Componenti pattini in linea	Unlock full list >	1.10%	3.08%	6.56%	66	4.20%
	84	8.68%	13.87%	0.81%	98	9.15%
Skateboard e Caster board	70	15.40%	4.62%	10.00%	98	4.57%
Componenti	Unlock full list >	8.67%	6.61%	10.00%	94	7.05%
	75	1.40%	4.84%	4.70%	100	15.56%
Set	91	9.60%	6.94%	18.03%	99	17.17%
Gilet protettivo	< 50	9.94%	8.11%	15.07%	< 50	1.28%
Protezioni polsi	Unlock full list >	8.54%	13.72%	0.69%	100	9.11%
Monopattini elettrici autobilanciati	Unlock full list >	9.78%	7.47%	16.77%	98	2.64%
	100	16.50%	11.19%	14.33%	91	8.95%
	58	9.92%	9.83%	7.84%	82	17.81%
Lucchetti	91	8.07%	3.31%	16.95%	< 50	5.47%
Zaini, borse e borse laterali bicicletta	100	2.30%	1.92%	0.43%	97	14.00%
Pompe	89	6.24%	3.19%	9.41%	96	1.75%
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Top Products on the Sport Category

Discover the most-viewed products in the Sport category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Niphean Tavola SUP Gonfiabile 320cm/230cm con Accessori SUP Stabile	...> Tavole gonfiabili	niphean	154.9K	137.15%	5.22%	14.84%	72	3.25%
Niphean Tavola SUP Gonfiabile 320cm/230cm con Accessori SUP Stabile	...> Tavole gonfiabili	niphean	154.9K	167.29%	5.22%	14.84%	72	3.25%
Intex 68307NP - Canoa Gonfiabile Explorer K2 2 posti con Accessori PVC Giallo 312x91x51 cm	...> Kayak gonfiabili	Intex	80K	41.37%	9.96%	2.35%	100	11.57%
HUIIKE Tavola SUP Gonfiabile Adulti 10' e Fino a 130 kg Accessori Inclusi	...> Tavole gonfiabili	HUIIKE	75.2K	41.54%	5.51%	14.27%	54	3.14%
HUIIKE Tavola SUP Gonfiabile Adulti 10' e Fino a 130 kg Accessori Inclusi	...> Tavole gonfiabili	HUIIKE	75.2K	71.30%	5.51%	14.27%	54	3.14%
Niphean Tavola SUP Gonfiabile 320cm/230cm con Accessori SUP Stabile	...> Tavole gonfiabili	niphean	154.9K	137.15%	5.22%	14.84%	72	3.25%
Niphean Tavola SUP Gonfiabile 320cm/230cm con Accessori SUP Stabile	...> Tavole gonfiabili	niphean	154.9K	167.29%	5.22%	14.84%	72	3.25%
Intex 68307NP - Canoa Gonfiabile Explorer K2 2 posti con Accessori PVC Giallo 312x91x51 cm	...> Kayak gonfiabili	Intex	80K	41.37%	9.96%	2.35%	100	11.57%
HUIIKE Tavola SUP Gonfiabile Adulti 10' e Fino a 130 kg Accessori Inclusi	...> Tavole gonfiabili	HUIIKE	75.2K	41.54%	5.51%	14.27%	54	3.14%
HUIIKE Tavola SUP Gonfiabile Adulti 10' e Fino a 130 kg Accessori Inclusi	...> Tavole gonfiabili	HUIIKE	75.2K	71.30%	5.51%	14.27%	54	3.14%
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Top-level analysis of the Sport category on amazon.it

During 2026-09-01T00:00:00, the Sport category on amazon.it generated a total revenue of €95.6M.

The leading brands in this category are HUIIKE, Intex, and CRESSI, which stand out in terms of revenue and consumer engagement.

The top-performing product was Niphean Tavola SUP Gonfiabile 320cm/230cm con Accessori SUP Stabile, and it's the best-selling item in the category.