Best Selling All PC & Mac Software Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon All PC & Mac Software in amazon.co.uk for April 1, and read the full analysis below

Last updated : April 1, 2026

Top Brands on the All PC & Mac Software category

See which brands are leading the All PC & Mac Software category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Apr 2026 vs. Apr 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Adobe	16.04%	7.81pp	34.5K	115.48%	3.40%	73.11%	£218.37	7.93%
McAfee	12.12%	2.01pp	14.5K	105.47%	0.73%	14.97%	£201.45	4.00%
Bitdefender	7.83%	1.35pp	32.6K	81.83%	1.56%	55.40%	£164.56	7.07%
NordVPN	2.41%	0.74pp	34.5K	14.06%	3.16%	64.67%	£22.95	6.91%
ESET	0.59%	0.48pp	27.9K	31.59%	2.83%	59.62%	£131.91	3.15%
Adobe	16.04%	7.81pp	34.5K	115.48%	3.40%	73.11%	£218.37	7.93%
McAfee	12.12%	2.01pp	14.5K	105.47%	0.73%	14.97%	£201.45	4.00%
Bitdefender	7.83%	1.35pp	32.6K	81.83%	1.56%	55.40%	£164.56	7.07%
NordVPN	2.41%	0.74pp	34.5K	14.06%	3.16%	64.67%	£22.95	6.91%
ESET	0.59%	0.48pp	27.9K	31.59%	2.83%	59.62%	£131.91	3.15%
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Channels Breakdown & Performance

Understand where the top brands in the All PC & Mac Software category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Adobe

McAfee

Bitdefender

NordVPN

ESET

Top selling sub-categories in the All PC & Mac Software category

Explore the breakdown of sub-categories within the All PC & Mac Software category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Apr 2026 vs. Apr 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
Antivirus & Security	96	9.73%	3.59%	8.52%	94	9.10%
	71	6.86%	9.90%	8.83%	68	0.25%
Office Suites	Unlock full list >	10.33%	0.52%	5.34%	< 50	18.80%
	< 50	3.56%	13.99%	8.38%	< 50	4.37%
Graphic Design Suites	< 50	3.14%	13.50%	3.41%	51	4.66%
Photography	Unlock full list >	7.55%	9.58%	12.00%	50	9.49%
Antivirus & Security	96	9.73%	3.59%	8.52%	94	9.10%
	71	6.86%	9.90%	8.83%	68	0.25%
Office Suites	Unlock full list >	10.33%	0.52%	5.34%	< 50	18.80%
	< 50	3.56%	13.99%	8.38%	< 50	4.37%
Graphic Design Suites	< 50	3.14%	13.50%	3.41%	51	4.66%
Track category trends month over month See which categories are growing based on sales, revenue, and views. Start free trial

Top Products on the All PC & Mac Software Category

Discover the most-viewed products in the All PC & Mac Software category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Apr 2026 vs. Apr 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Microsoft Office Home 2024 \| One-Time purchase \| Word Excel Powerpoint \| Activation code by email	...> Office Suites	Microsoft	22.2K	38.66%	9.62%	6.42%	< 50	5.43%
Microsoft Office Home 2024 \| One-Time purchase \| Word Excel Powerpoint \| Activation code by email	...> Office Suites	Microsoft	22.2K	651.22%	9.62%	6.42%	< 50	5.43%
McAfee Total Protection 3-Devices 2026 \| Amazon Exclusive\|15-Months\| Antivirus VPN Scam Protection Identity Monitoring \| 15-Months Subscription with Auto-Renewal \| Digital download	...> Antivirus & Security	McAfee	16.5K	5.45%	6.45%	5.11%	100	12.85%
Microsoft 365 Family \| 12 Months \| 6 People \| Up to 6TB Storage \| AI Office Apps \| Annual auto-renewing Amazon subscription	...> Office Suites	Microsoft	14.5K	16.72%	5.68%	8.19%	87	9.63%
Norton 360 Deluxe 2026 Antivirus software for 5 Devices and 1-year subscription with automatic renewal Includes Secure VPN and Password Manager PC/Mac/iOS/Android Activation Code by email	...> All PC & Mac Software	Norton	13.9K	37.92%	5.49%	3.29%	57	5.91%
Microsoft Office Home 2024 \| One-Time purchase \| Word Excel Powerpoint \| Activation code by email	...> Office Suites	Microsoft	22.2K	38.66%	9.62%	6.42%	< 50	5.43%
Microsoft Office Home 2024 \| One-Time purchase \| Word Excel Powerpoint \| Activation code by email	...> Office Suites	Microsoft	22.2K	651.22%	9.62%	6.42%	< 50	5.43%
McAfee Total Protection 3-Devices 2026 \| Amazon Exclusive\|15-Months\| Antivirus VPN Scam Protection Identity Monitoring \| 15-Months Subscription with Auto-Renewal \| Digital download	...> Antivirus & Security	McAfee	16.5K	5.45%	6.45%	5.11%	100	12.85%
Microsoft 365 Family \| 12 Months \| 6 People \| Up to 6TB Storage \| AI Office Apps \| Annual auto-renewing Amazon subscription	...> Office Suites	Microsoft	14.5K	16.72%	5.68%	8.19%	87	9.63%
Norton 360 Deluxe 2026 Antivirus software for 5 Devices and 1-year subscription with automatic renewal Includes Secure VPN and Password Manager PC/Mac/iOS/Android Activation Code by email	...> All PC & Mac Software	Norton	13.9K	37.92%	5.49%	3.29%	57	5.91%
What’s selling—and why Explore the top-performing products on Amazon based on product views, sales, and revenue. Spot trends, category winners, and emerging bestsellers at a glance. Start free trial

Top-level analysis of the All PC & Mac Software category on amazon.co.uk

During 2026-04-01T00:00:00, the All PC & Mac Software category on amazon.co.uk generated a total revenue of £1.6M.

The leading brands in this category are Adobe, McAfee, and Bitdefender, which stand out in terms of revenue and consumer engagement.

The top-performing product was Microsoft Office Home 2024 | One-Time purchase | Word Excel Powerpoint | Activation code by email, and it's the best-selling item in the category.