Best Selling Computers & Accessories Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon Computers & Accessories in amazon.co.uk for January 1, and read the full analysis below

Last updated : January 1, 2026

Top Brands on the Computers & Accessories category

See which brands are leading the Computers & Accessories category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Jan 2026 vs. Jan 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
ASUS	10.53%	5.33pp	6.1M	28.08%	3.77%	148.14%	£633.78	45.86%
acer	2.22%	1.44pp	3.1M	27.84%	1.30%	94.30%	£621.65	33.22%
MSI	5.99%	1.41pp	558.9K	25.26%	3.18%	129.79%	£57.14	8.66%
PNY	1.16%	1.06pp	3.9M	27.91%	3.73%	146.22%	£251.81	24.62%
Sapphire	1.17%	1.02pp	618.3K	13.39%	3.70%	128.01%	£510.52	40.23%
ASUS	10.53%	5.33pp	6.1M	28.08%	3.77%	148.14%	£633.78	45.86%
acer	2.22%	1.44pp	3.1M	27.84%	1.30%	94.30%	£621.65	33.22%
MSI	5.99%	1.41pp	558.9K	25.26%	3.18%	129.79%	£57.14	8.66%
PNY	1.16%	1.06pp	3.9M	27.91%	3.73%	146.22%	£251.81	24.62%
Sapphire	1.17%	1.02pp	618.3K	13.39%	3.70%	128.01%	£510.52	40.23%
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Channels Breakdown & Performance

Understand where the top brands in the Computers & Accessories category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

ASUS

acer

MSI

PNY

Sapphire

Top selling sub-categories in the Computers & Accessories category

Explore the breakdown of sub-categories within the Computers & Accessories category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Jan 2026 vs. Jan 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	80	9.71%	9.97%	7.06%	55	19.74%
	95	8.01%	7.12%	5.51%	< 50	7.15%
Cables	100	8.10%	9.53%	3.61%	96	13.76%
Cable Organiser Bags	72	9.43%	7.61%	9.26%	98	1.01%
Cable Connection Protectors	Unlock full list >	18.76%	2.54%	9.86%	99	9.24%
	81	12.14%	17.49%	3.76%	< 50	9.79%
Mice	91	13.69%	19.07%	5.11%	100	9.94%
Keyboard & Mice Accessories	95	5.60%	8.00%	7.91%	100	8.29%
Keyboards	< 50	10.89%	16.19%	2.68%	83	9.61%
Keyboard & Mouse Combos	96	9.80%	9.94%	7.35%	100	19.06%
Graphic Tablets	Unlock full list >	9.32%	9.98%	6.03%	66	18.05%
	90	9.99%	8.91%	12.54%	87	11.71%
Bags, Cases & Sleeves	89	14.88%	6.59%	9.95%	99	5.31%
Screen Protectors	83	8.94%	9.91%	18.87%	96	6.38%
Stands	< 50	8.04%	9.54%	15.99%	< 50	9.01%
Keyboards	< 50	19.36%	11.98%	9.06%	< 50	8.84%
Mounts	Unlock full list >	9.99%	0.26%	16.51%	97	0.33%
	91	15.10%	19.49%	6.38%	95	10.00%
Chargers & Docking Stations	85	4.91%	7.60%	9.39%	64	15.59%
Bags, Cases & Sleeves	95	4.06%	8.90%	2.88%	100	7.49%
Cooling Pads & External Fans	< 50	9.96%	0.46%	17.47%	60	7.88%
Batteries	83	6.58%	11.63%	0.91%	59	8.52%
Lapdesks	Unlock full list >	8.68%	6.63%	10.00%	100	7.08%
	96	5.53%	7.95%	0.44%	89	8.17%
USB to USB Adapters	80	18.92%	13.54%	11.96%	96	9.49%
DisplayPort to HDMI Adapters	96	5.25%	9.15%	0.49%	95	9.10%
DVI to HDMI Adapters	95	16.17%	10.88%	14.65%	51	8.87%
HDMI to VGA Adapters	< 50	9.91%	2.30%	13.66%	79	2.36%
Serial Adapters	Unlock full list >	9.22%	7.52%	9.91%	73	8.99%
	87	15.58%	1.59%	8.79%	< 50	1.66%
	< 50	9.97%	0.26%	17.20%	65	7.98%
Memory Cards	< 50	9.92%	6.98%	9.25%	< 50	8.71%
USB Flash Drives	71	8.06%	13.22%	0.30%	< 50	8.98%
External Hard Drives	73	2.91%	6.02%	4.02%	92	4.22%
External Solid State Drives	Unlock full list >	1.47%	2.66%	6.80%	86	3.89%
	93	8.88%	5.93%	15.91%	98	4.77%
Internal Solid State Drives	99	6.41%	8.54%	0.87%	98	9.82%
Internal Hard Drives	Unlock full list >	8.36%	13.53%	0.54%	94	9.06%
	< 50	2.99%	6.09%	3.91%	91	4.33%
Enclosures	59	9.94%	0.74%	17.83%	< 50	7.74%
Devices	Unlock full list >	16.20%	1.10%	8.96%	63	1.17%
	92	10.24%	15.51%	2.12%	94	9.50%
Graphics Cards	60	5.75%	10.74%	1.56%	84	8.21%
	< 50	6.90%	9.39%	8.78%	64	14.94%
Thermal Paste & Pads	59	1.35%	19.50%	2.05%	93	6.51%
Water Cooling Systems	< 50	9.85%	9.90%	9.92%	73	18.60%
Case Fans	93	9.89%	8.93%	9.28%	< 50	13.02%
CPU Fans	96	16.86%	17.72%	7.98%	100	9.97%
Heatsinks	Unlock full list >	17.28%	11.95%	13.55%	99	9.15%
CPUs	< 50	14.00%	19.39%	5.39%	66	9.96%
Computer Cases	83	12.09%	17.44%	3.71%	99	9.79%
Power Supplies	Unlock full list >	10.00%	9.56%	8.51%	98	15.86%
	53	18.45%	0.60%	9.47%	83	11.89%
	< 50	18.06%	16.52%	9.10%	71	9.90%
Inkjet Ink Cartridges	100	9.70%	6.75%	6.24%	52	6.79%
Toner Cartridges	84	6.70%	11.76%	0.81%	61	8.56%
Drum Kits	96	9.80%	9.92%	16.63%	98	2.53%
Inkjet Ink Refills & Kits	< 50	15.60%	1.57%	8.79%	61	14.68%
Maintenance Kits	Unlock full list >	19.37%	15.01%	9.35%	94	2.61%
	< 50	18.42%	13.05%	12.44%	84	9.40%
All-In-One Printers	65	11.79%	6.73%	19.10%	99	7.33%
Photo Printers	57	6.42%	1.82%	15.14%	< 50	4.46%
Inkjet Printers	< 50	9.89%	8.94%	9.26%	< 50	13.07%
Laser Printers	100	9.05%	4.20%	18.01%	69	6.01%
Portable Thermal Printers	Unlock full list >	3.41%	3.89%	18.27%	63	3.81%
	62	8.07%	9.52%	3.56%	< 50	13.67%
	< 50	11.53%	2.70%	8.37%	72	2.77%
USB Network Adapters	95	17.47%	12.13%	13.37%	79	9.19%
Bluetooth Network Adapters	95	17.60%	12.26%	13.24%	78	9.22%
Powerline Network Adapters	Unlock full list >	13.82%	19.21%	5.23%	100	9.95%
Repeaters	89	16.67%	17.91%	7.81%	68	9.98%
Network Switches	76	9.81%	9.93%	7.40%	100	18.92%
Whole Home & Mesh Wi-Fi Systems	62	10.22%	6.24%	6.75%	100	6.32%
Routers	Unlock full list >	9.53%	8.10%	9.75%	98	10.42%
	80	9.71%	9.97%	7.06%	55	19.74%
	95	8.01%	7.12%	5.51%	< 50	7.15%
Cables	100	8.10%	9.53%	3.61%	96	13.76%
Cable Organiser Bags	72	9.43%	7.61%	9.26%	98	1.01%
Cable Connection Protectors	Unlock full list >	18.76%	2.54%	9.86%	99	9.24%
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Top Products on the Computers & Accessories Category

Discover the most-viewed products in the Computers & Accessories category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Jan 2026 vs. Jan 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Apple iPad 11-inch: A16 chip 11-inch Model Liquid Retina Display 128GB Wi-Fi 6 12MP Front / 12MP Back Camera Touch ID All-Day Battery Life — Blue	...> Tablets	Apple	361K	=	19.34%	6.84%	76	9.82%
AMD Ryzensets 7 5800X Processor (8 Cores/16 threads 105W TDP AM4 socket 36 MB Cache 4 7Ghz max boost frequency no cooler)	...> CPUs	AMD	355.3K	0.43%	16.26%	16.53%	< 50	9.88%
Amazon Fire HD 8 tablet (newest gen) 8" HD Display 3 GB memory 32 GB designed for portable entertainment Black (2024 release) – with ads	...> Tablets	Amazon	324.2K	4.57%	13.95%	7.05%	< 50	9.97%
Crucial Pro DDR5 RAM 32GB Kit (2x16GB) 6000MHz CL36 Overclocking Gaming Intel XMP 3.0 / AMD EXPO Computer Memory (PC) Black - CP2K16G60C36U5B	...> Memory	Crucial	306.9K	=	9.50%	4.27%	99	7.88%
Apple 2025 MacBook Air 13-inch Laptop with M4 chip: Built for Apple Intelligence 13.6-inch Liquid Retina Display 16GB Unified Memory 256GB SSD Storage 12MP Center Stage Camera Touch ID; Midnight	...> Traditional Laptops	Apple	290.8K	=	6.21%	5.90%	100	5.89%
Apple iPad 11-inch: A16 chip 11-inch Model Liquid Retina Display 128GB Wi-Fi 6 12MP Front / 12MP Back Camera Touch ID All-Day Battery Life — Blue	...> Tablets	Apple	361K	=	19.34%	6.84%	76	9.82%
AMD Ryzensets 7 5800X Processor (8 Cores/16 threads 105W TDP AM4 socket 36 MB Cache 4 7Ghz max boost frequency no cooler)	...> CPUs	AMD	355.3K	0.43%	16.26%	16.53%	< 50	9.88%
Amazon Fire HD 8 tablet (newest gen) 8" HD Display 3 GB memory 32 GB designed for portable entertainment Black (2024 release) – with ads	...> Tablets	Amazon	324.2K	4.57%	13.95%	7.05%	< 50	9.97%
Crucial Pro DDR5 RAM 32GB Kit (2x16GB) 6000MHz CL36 Overclocking Gaming Intel XMP 3.0 / AMD EXPO Computer Memory (PC) Black - CP2K16G60C36U5B	...> Memory	Crucial	306.9K	=	9.50%	4.27%	99	7.88%
Apple 2025 MacBook Air 13-inch Laptop with M4 chip: Built for Apple Intelligence 13.6-inch Liquid Retina Display 16GB Unified Memory 256GB SSD Storage 12MP Center Stage Camera Touch ID; Midnight	...> Traditional Laptops	Apple	290.8K	=	6.21%	5.90%	100	5.89%
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Top-level analysis of the Computers & Accessories category on amazon.co.uk

During 2026-01-01T00:00:00, the Computers & Accessories category on amazon.co.uk generated a total revenue of £1.4B.

The leading brands in this category are ASUS, acer, and MSI, which stand out in terms of revenue and consumer engagement.

The top-performing product was Apple iPad 11-inch: A16 chip 11-inch Model Liquid Retina Display 128GB Wi-Fi 6 12MP Front / 12MP Back Camera Touch ID All-Day Battery Life — Blue, and it's the best-selling item in the category.