Best Selling Dental Care Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon Dental Care in amazon.co.uk for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Dental Care category

See which brands are leading the Dental Care category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Retainer Fresh	2.14%	1.62pp	121.1K	97.92%	70.53%	128.62%	£13.74	19.58%
SURI	2.75%	1.20pp	118.6K	56.24%	70.43%	62.23%	£2.92	11.63%
PHILIPS	8.36%	0.73pp	120.5K	50.74%	30.65%	126.17%	£12.20	4.34%
Hapefeey	0.64%	0.64pp	113.1K	94.78%	70.42%	22.86%	£13.60	19.46%
MasterMedi	0.90%	0.56pp	71.7K	97.89%	3.55%	46.41%	£4.98	13.42%
Retainer Fresh	2.14%	1.62pp	121.1K	97.92%	70.53%	128.62%	£13.74	19.58%
SURI	2.75%	1.20pp	118.6K	56.24%	70.43%	62.23%	£2.92	11.63%
PHILIPS	8.36%	0.73pp	120.5K	50.74%	30.65%	126.17%	£12.20	4.34%
Hapefeey	0.64%	0.64pp	113.1K	94.78%	70.42%	22.86%	£13.60	19.46%
MasterMedi	0.90%	0.56pp	71.7K	97.89%	3.55%	46.41%	£4.98	13.42%
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Channels Breakdown & Performance

Understand where the top brands in the Dental Care category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Retainer Fresh

SURI

PHILIPS

Hapefeey

MasterMedi

Top selling sub-categories in the Dental Care category

Explore the breakdown of sub-categories within the Dental Care category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	94	6.13%	0.94%	9.06%	78	9.26%
	97	8.31%	7.55%	6.79%	100	19.91%
Replacement Brush Heads	53	2.90%	1.40%	0.12%	< 50	13.27%
Electric Toothbrushes	78	3.19%	7.69%	3.81%	54	9.68%
Chargers	Unlock full list >	0.54%	3.38%	2.18%	70	16.20%
Manual Toothbrushes	< 50	4.86%	0.78%	1.64%	81	8.74%
Cases & Covers	< 50	1.56%	5.08%	4.59%	< 50	19.09%
Toothbrush Sanitisers	Unlock full list >	5.76%	8.93%	8.10%	69	8.91%
Toothpastes	87	0.18%	5.54%	9.13%	99	9.85%
	75	9.47%	6.61%	18.76%	92	17.89%
Interdental Brushes	83	3.75%	8.75%	8.25%	96	9.59%
Floss Picks	57	8.80%	5.16%	18.36%	< 50	6.84%
Dental Floss	< 50	7.23%	8.56%	5.37%	63	17.20%
Electric Flossers & Irrigators	92	2.44%	3.08%	11.87%	50	9.43%
Dental Chew Sticks	Unlock full list >	9.94%	0.64%	17.70%	54	7.79%
Mouthwashes	91	9.70%	4.71%	8.91%	99	14.08%
Tongue Cleaners	Unlock full list >	3.47%	6.55%	7.14%	93	18.03%
	94	6.13%	0.94%	9.06%	78	9.26%
	97	8.31%	7.55%	6.79%	100	19.91%
Replacement Brush Heads	53	2.90%	1.40%	0.12%	< 50	13.27%
Electric Toothbrushes	78	3.19%	7.69%	3.81%	54	9.68%
Chargers	Unlock full list >	0.54%	3.38%	2.18%	70	16.20%
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Top Products on the Dental Care Category

Discover the most-viewed products in the Dental Care category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Sep 2026 vs. Sep 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Oral-B Vitality Pro Black Electric Toothbrush	...> Rotating	Oral-B	215.3K	=	8.78%	8.49%	84	10.94%
Oral-B iO2 Electric Toothbrush for Adults Night Black with Travel Case	...> Rotating	Oral-B	176.4K	104.88%	0.30%	10.00%	96	14.57%
Oral-B Pro Cross Action Electric Toothbrush Heads 4 Count White	...> Replacement Brush Heads	Oral-B	146.1K	94.18%	9.66%	19.64%	< 50	9.82%
Hangsun Water Flossers for Teeth Cordless Oral Irrigator Dental Water Jet HOC760 Electric Tooth Flosser with 6 Jet Tips 300ML Water Tank USB Rechargeable for Tavel and Home Use Black	...> Electric Flossers & Irrigators	Hangsun	114.7K	105.62%	3.29%	3.82%	53	9.97%
Purple Teeth Whitening Strips 16 Treatments - Enamel-Safe & No-Sensitivity & No-Slip Whitening Strips - Fast Teeth Whitening in 7 Days - Whitening Kit for Coffee Wine Stains Removal Mint Flavor	...> Strips	Pdoo	114.3K	=	19.32%	7.05%	57	4.16%
Oral-B Vitality Pro Black Electric Toothbrush	...> Rotating	Oral-B	215.3K	=	8.78%	8.49%	84	10.94%
Oral-B iO2 Electric Toothbrush for Adults Night Black with Travel Case	...> Rotating	Oral-B	176.4K	104.88%	0.30%	10.00%	96	14.57%
Oral-B Pro Cross Action Electric Toothbrush Heads 4 Count White	...> Replacement Brush Heads	Oral-B	146.1K	94.18%	9.66%	19.64%	< 50	9.82%
Hangsun Water Flossers for Teeth Cordless Oral Irrigator Dental Water Jet HOC760 Electric Tooth Flosser with 6 Jet Tips 300ML Water Tank USB Rechargeable for Tavel and Home Use Black	...> Electric Flossers & Irrigators	Hangsun	114.7K	105.62%	3.29%	3.82%	53	9.97%
Purple Teeth Whitening Strips 16 Treatments - Enamel-Safe & No-Sensitivity & No-Slip Whitening Strips - Fast Teeth Whitening in 7 Days - Whitening Kit for Coffee Wine Stains Removal Mint Flavor	...> Strips	Pdoo	114.3K	=	19.32%	7.05%	57	4.16%
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Top-level analysis of the Dental Care category on amazon.co.uk

During 2026-09-01T00:00:00, the Dental Care category on amazon.co.uk generated a total revenue of £54.7M.

The leading brands in this category are Retainer Fresh, SURI, and PHILIPS, which stand out in terms of revenue and consumer engagement.

The top-performing product was Oral-B Vitality Pro Black Electric Toothbrush, and it's the best-selling item in the category.