Best Selling Diet & Nutrition Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon Diet & Nutrition in amazon.co.uk for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Diet & Nutrition category

See which brands are leading the Diet & Nutrition category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Bulk	12.85%	5.43pp	1.2M	63.35%	19.74%	17.30%	£28.09	26.54%
Applied Nutrition	3.53%	2.60pp	1.2M	16.41%	19.72%	6.76%	£18.53	20.74%
HIGH5	7.14%	1.65pp	920.2K	62.93%	12.26%	5.68%	£12.80	25.40%
Dymatize	1.84%	0.89pp	162.5K	51.78%	12.63%	16.70%	£27.87	25.54%
ESN	0.92%	0.85pp	1.1M	38.10%	13.83%	6.67%	£14.26	21.88%
Bulk	12.85%	5.43pp	1.2M	63.35%	19.74%	17.30%	£28.09	26.54%
Applied Nutrition	3.53%	2.60pp	1.2M	16.41%	19.72%	6.76%	£18.53	20.74%
HIGH5	7.14%	1.65pp	920.2K	62.93%	12.26%	5.68%	£12.80	25.40%
Dymatize	1.84%	0.89pp	162.5K	51.78%	12.63%	16.70%	£27.87	25.54%
ESN	0.92%	0.85pp	1.1M	38.10%	13.83%	6.67%	£14.26	21.88%
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Channels Breakdown & Performance

Understand where the top brands in the Diet & Nutrition category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Bulk

Applied Nutrition

HIGH5

Dymatize

ESN

Top selling sub-categories in the Diet & Nutrition category

Explore the breakdown of sub-categories within the Diet & Nutrition category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	95	6.58%	8.71%	12.49%	93	12.40%
	80	1.80%	4.30%	1.42%	58	7.70%
Whey Proteins	98	4.06%	0.28%	2.92%	99	9.45%
Protein Blends	66	4.10%	7.02%	8.08%	61	16.99%
Plant Proteins	59	0.18%	5.72%	6.20%	81	10.00%
Beef Proteins	76	9.73%	2.05%	9.78%	52	9.87%
Casein Proteins	Unlock full list >	7.06%	0.18%	9.30%	99	8.73%
Electrolyte Replacements	55	6.19%	12.50%	9.10%	91	0.14%
Supplement Shakers	87	5.99%	1.05%	9.02%	66	9.05%
Testosterone Boosters	Unlock full list >	11.79%	6.54%	6.23%	91	4.19%
	93	9.86%	7.76%	16.04%	76	15.18%
	81	7.80%	9.42%	15.32%	85	9.64%
Detox & Cleanse	< 50	5.05%	0.77%	9.61%	65	15.36%
Carbohydrate Control Supplements	96	6.52%	1.35%	12.37%	100	12.53%
Vinegar Capsules	76	5.67%	2.31%	0.95%	93	8.76%
Diuretics	Unlock full list >	17.08%	8.61%	9.74%	100	9.61%
Diet Shakes	88	6.11%	11.33%	9.05%	68	9.02%
Appetite Suppressants	< 50	8.73%	14.13%	9.64%	< 50	8.15%
Diet Bars	85	9.44%	6.54%	18.92%	98	4.44%
Diet Snacks	Unlock full list >	8.75%	9.85%	18.20%	< 50	6.98%
	90	17.21%	17.15%	9.72%	87	3.97%
	98	9.85%	9.44%	10.33%	87	9.52%
Protein Bars	78	5.74%	9.09%	0.86%	94	8.72%
Endurance & Energy	97	4.14%	8.25%	2.83%	84	3.39%
Meal Replacement Bars	Unlock full list >	9.78%	4.69%	5.15%	< 50	6.01%
	95	6.58%	8.71%	12.49%	93	12.40%
	80	1.80%	4.30%	1.42%	58	7.70%
Whey Proteins	98	4.06%	0.28%	2.92%	99	9.45%
Protein Blends	66	4.10%	7.02%	8.08%	61	16.99%
Plant Proteins	59	0.18%	5.72%	6.20%	81	10.00%
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Top Products on the Diet & Nutrition Category

Discover the most-viewed products in the Diet & Nutrition category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Sep 2026 vs. Sep 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
HIGH5 Zero Electrolyte Tablets for Hydration Berry 20 Tablets	...> Electrolyte Replacements	HIGH5	231.5K	49.85%	9.91%	8.02%	< 50	14.25%
Optimum Nutrition Gold Standard 100% Whey Protein Powder 899 g	...> Whey Proteins	Optimum Nutrition	209.6K	24.22%	10.06%	5.00%	< 50	1.67%
Bulk Pure Whey Protein Powder Vanilla 1kg	...> Whey Proteins	Bulk	166.2K	167.92%	10.00%	3.78%	96	10.00%
Applied Nutrition Diet Whey - High Protein Powder Supplement Low Carb & Sugar for Weight Management with CLA L Carnitine Green Tea (450g - 18 Servings) (Vanilla)	...> Whey Proteins	Applied Nutrition	125.7K	=	19.58%	10.09%	< 50	5.20%
Myprotein Impact Whey Protein Powder \| 22g Premium Protein Per Serving \| Builds Lean Muscle & Aids Recovery \| Vanilla 1KG \| Vegetarian Low Fat & Carbs \| Trusted by Athletes	...> Whey Proteins	Myprotein	117.5K	27.81%	19.29%	4.71%	99	3.22%
HIGH5 Zero Electrolyte Tablets for Hydration Berry 20 Tablets	...> Electrolyte Replacements	HIGH5	231.5K	49.85%	9.91%	8.02%	< 50	14.25%
Optimum Nutrition Gold Standard 100% Whey Protein Powder 899 g	...> Whey Proteins	Optimum Nutrition	209.6K	24.22%	10.06%	5.00%	< 50	1.67%
Bulk Pure Whey Protein Powder Vanilla 1kg	...> Whey Proteins	Bulk	166.2K	167.92%	10.00%	3.78%	96	10.00%
Applied Nutrition Diet Whey - High Protein Powder Supplement Low Carb & Sugar for Weight Management with CLA L Carnitine Green Tea (450g - 18 Servings) (Vanilla)	...> Whey Proteins	Applied Nutrition	125.7K	=	19.58%	10.09%	< 50	5.20%
Myprotein Impact Whey Protein Powder \| 22g Premium Protein Per Serving \| Builds Lean Muscle & Aids Recovery \| Vanilla 1KG \| Vegetarian Low Fat & Carbs \| Trusted by Athletes	...> Whey Proteins	Myprotein	117.5K	27.81%	19.29%	4.71%	99	3.22%
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Top-level analysis of the Diet & Nutrition category on amazon.co.uk

During 2026-09-01T00:00:00, the Diet & Nutrition category on amazon.co.uk generated a total revenue of £53.7M.

The leading brands in this category are Bulk, Applied Nutrition, and HIGH5, which stand out in terms of revenue and consumer engagement.

The top-performing product was HIGH5 Zero Electrolyte Tablets for Hydration Berry 20 Tablets, and it's the best-selling item in the category.