Best Selling Intimate Hygiene Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon Intimate Hygiene in amazon.co.uk for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Intimate Hygiene category

See which brands are leading the Intimate Hygiene category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
FLO	10.62%	4.56pp	91.8K	65.84%	49.15%	27.22%	£7.51	16.05%
Mooncup	4.47%	3.45pp	90.6K	30.71%	15.07%	5.67%	£6.39	14.44%
o.b.	2.52%	2.11pp	86.6K	13.52%	42.16%	23.82%	£2.38	3.38%
TOTM	2.09%	1.85pp	44.4K	55.29%	5.09%	21.45%	£1.03	15.48%
SHORDY	1.78%	1.19pp	90.5K	61.52%	46.45%	13.22%	£5.78	12.69%
FLO	10.62%	4.56pp	91.8K	65.84%	49.15%	27.22%	£7.51	16.05%
Mooncup	4.47%	3.45pp	90.6K	30.71%	15.07%	5.67%	£6.39	14.44%
o.b.	2.52%	2.11pp	86.6K	13.52%	42.16%	23.82%	£2.38	3.38%
TOTM	2.09%	1.85pp	44.4K	55.29%	5.09%	21.45%	£1.03	15.48%
SHORDY	1.78%	1.19pp	90.5K	61.52%	46.45%	13.22%	£5.78	12.69%
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Channels Breakdown & Performance

Understand where the top brands in the Intimate Hygiene category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

FLO

Mooncup

o.b.

TOTM

SHORDY

Top selling sub-categories in the Intimate Hygiene category

Explore the breakdown of sub-categories within the Intimate Hygiene category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
Towels	< 50	1.78%	8.60%	5.30%	89	17.07%
	54	1.98%	8.26%	4.44%	94	10.00%
Douches & Enemas	Unlock full list >	1.41%	6.51%	15.27%	77	6.43%
Tampons	85	4.16%	9.34%	3.63%	< 50	14.21%
Pantyliners	100	0.08%	19.46%	2.65%	99	7.79%
Menstrual Cups	Unlock full list >	0.29%	7.93%	13.73%	63	7.84%
Towels	< 50	1.78%	8.60%	5.30%	89	17.07%
	54	1.98%	8.26%	4.44%	94	10.00%
Douches & Enemas	Unlock full list >	1.41%	6.51%	15.27%	77	6.43%
Tampons	85	4.16%	9.34%	3.63%	< 50	14.21%
Pantyliners	100	0.08%	19.46%	2.65%	99	7.79%
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Top Products on the Intimate Hygiene Category

Discover the most-viewed products in the Intimate Hygiene category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Sep 2026 vs. Sep 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
350ml Perineal Bottle Postpartum Essentials Upside Down Portable Bidet Bottle for Perineal Recovery and Cleansing After Birth	...> Douches & Enemas	Showvigor	19.2K	=	15.64%	6.28%	83	4.27%
Femfresh Daily Intimate Wash Soap Free Shower & Bath Gel Cleanser 250ml	...> Intimate Care	Femfresh	17.4K	20.30%	7.77%	17.71%	58	5.94%
Femfresh Intimate Wipes - Flushable & Biodegradable Disposable Feminine Hygiene Vaginal Cloths w. Calendula & Aloe Vera Extracts - Soothing pH Balanced Hypoallergenic 25 Count (Pack of 2)	...> Douches & Enemas	Femfresh	14.2K	=	9.56%	10.00%	73	2.46%
Femfresh Intimate Wipes pH Balanced & Hypoallergenic 25 Wipes	...> Douches & Enemas	Femfresh	13.2K	115.43%	9.37%	2.49%	100	8.02%
70 x Wet Wipes for Adults X-Large 34x20cm	...> Intimate Care	ViraCare	12.4K	52.34%	6.86%	9.10%	59	8.02%
350ml Perineal Bottle Postpartum Essentials Upside Down Portable Bidet Bottle for Perineal Recovery and Cleansing After Birth	...> Douches & Enemas	Showvigor	19.2K	=	15.64%	6.28%	83	4.27%
Femfresh Daily Intimate Wash Soap Free Shower & Bath Gel Cleanser 250ml	...> Intimate Care	Femfresh	17.4K	20.30%	7.77%	17.71%	58	5.94%
Femfresh Intimate Wipes - Flushable & Biodegradable Disposable Feminine Hygiene Vaginal Cloths w. Calendula & Aloe Vera Extracts - Soothing pH Balanced Hypoallergenic 25 Count (Pack of 2)	...> Douches & Enemas	Femfresh	14.2K	=	9.56%	10.00%	73	2.46%
Femfresh Intimate Wipes pH Balanced & Hypoallergenic 25 Wipes	...> Douches & Enemas	Femfresh	13.2K	115.43%	9.37%	2.49%	100	8.02%
70 x Wet Wipes for Adults X-Large 34x20cm	...> Intimate Care	ViraCare	12.4K	52.34%	6.86%	9.10%	59	8.02%
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Top-level analysis of the Intimate Hygiene category on amazon.co.uk

During 2026-09-01T00:00:00, the Intimate Hygiene category on amazon.co.uk generated a total revenue of £3.2M.

The leading brands in this category are FLO, Mooncup, and o.b., which stand out in terms of revenue and consumer engagement.

The top-performing product was 350ml Perineal Bottle Postpartum Essentials Upside Down Portable Bidet Bottle for Perineal Recovery and Cleansing After Birth, and it's the best-selling item in the category.