Best Selling Vitamins, Minerals & Supplements Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon Vitamins, Minerals & Supplements in amazon.co.uk for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Vitamins, Minerals & Supplements category

See which brands are leading the Vitamins, Minerals & Supplements category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Nutrition Geeks	5.31%	1.68pp	1.3M	16.93%	31.42%	22.58%	£10.17	14.83%
Myprotein	1.39%	0.64pp	779.7K	15.65%	13.34%	22.39%	£1.54	12.86%
Applied Nutrition	1.51%	0.50pp	1.2M	9.89%	12.31%	22.57%	£2.05	13.67%
Pure Encapsulations	1.27%	0.41pp	169.7K	1.32%	24.77%	18.49%	£5.26	0.41%
Seven Seas	0.75%	0.38pp	1.3M	15.24%	23.04%	15.54%	£3.65	6.76%
Nutrition Geeks	5.31%	1.68pp	1.3M	16.93%	31.42%	22.58%	£10.17	14.83%
Myprotein	1.39%	0.64pp	779.7K	15.65%	13.34%	22.39%	£1.54	12.86%
Applied Nutrition	1.51%	0.50pp	1.2M	9.89%	12.31%	22.57%	£2.05	13.67%
Pure Encapsulations	1.27%	0.41pp	169.7K	1.32%	24.77%	18.49%	£5.26	0.41%
Seven Seas	0.75%	0.38pp	1.3M	15.24%	23.04%	15.54%	£3.65	6.76%
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Channels Breakdown & Performance

Understand where the top brands in the Vitamins, Minerals & Supplements category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Nutrition Geeks

Myprotein

Applied Nutrition

Pure Encapsulations

Seven Seas

Top selling sub-categories in the Vitamins, Minerals & Supplements category

Explore the breakdown of sub-categories within the Vitamins, Minerals & Supplements category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	60	2.31%	1.91%	0.42%	55	13.98%
Magnesium	71	9.13%	7.27%	6.40%	66	4.91%
Iron	71	4.84%	12.94%	1.77%	< 50	1.16%
Zinc	96	18.46%	15.91%	9.53%	98	3.20%
Calcium	73	4.73%	0.17%	1.67%	77	11.18%
Iodine	Unlock full list >	2.42%	10.17%	7.91%	84	0.98%
	81	2.47%	3.80%	7.69%	77	9.80%
Creatine	< 50	3.80%	0.04%	3.20%	< 50	9.53%
Beta-Alanine	88	5.91%	0.45%	11.16%	84	11.99%
N-Acetyl-Cysteine	89	4.12%	0.36%	1.18%	99	11.86%
BCAAs	< 50	0.21%	4.77%	6.45%	< 50	10.00%
L-Glutamine	Unlock full list >	0.46%	6.73%	3.28%	< 50	17.54%
	60	9.70%	9.66%	9.16%	< 50	3.10%
Vitamin D	< 50	9.65%	7.08%	17.71%	< 50	16.85%
	87	9.96%	9.72%	14.71%	84	0.99%
Vitamin B12	95	18.33%	9.77%	9.55%	80	9.39%
Vitamin B-Complex	< 50	18.78%	12.53%	8.91%	52	8.67%
Vitamin B7 (Biotin)	99	15.82%	15.45%	7.98%	89	7.66%
Vitamin B9 (Folic Acid)	86	8.20%	5.79%	3.62%	83	6.55%
Vitamin B1	Unlock full list >	9.08%	9.95%	19.45%	92	5.87%
Multivitamins	100	0.14%	3.94%	2.92%	96	17.11%
Vitamin C	99	9.86%	15.32%	9.80%	88	7.71%
Prenatal Vitamins	Unlock full list >	2.17%	9.87%	0.56%	< 50	14.16%
	72	7.74%	3.28%	15.19%	< 50	16.04%
Psyllium	92	18.46%	15.92%	9.53%	74	3.20%
Ashwagandha	82	18.01%	8.46%	5.56%	< 50	8.54%
Mushrooms	< 50	17.39%	8.90%	9.70%	72	3.86%
Turmeric	91	18.32%	9.77%	9.55%	72	9.39%
	84	6.34%	9.36%	0.03%	87	8.35%
Cranberry	< 50	8.60%	6.40%	4.68%	< 50	5.95%
Cherry	96	3.19%	11.06%	0.38%	81	0.27%
Acai Berry	< 50	0.88%	8.34%	1.84%	50	2.53%
Elderberry	81	5.66%	13.85%	2.40%	96	10.17%
Grape Seed	Unlock full list >	3.13%	7.65%	7.24%	73	4.38%
	60	2.31%	1.91%	0.42%	55	13.98%
Magnesium	71	9.13%	7.27%	6.40%	66	4.91%
Iron	71	4.84%	12.94%	1.77%	< 50	1.16%
Zinc	96	18.46%	15.91%	9.53%	98	3.20%
Calcium	73	4.73%	0.17%	1.67%	77	11.18%
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Top Products on the Vitamins, Minerals & Supplements Category

Discover the most-viewed products in the Vitamins, Minerals & Supplements category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Sep 2026 vs. Sep 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Magnesium Glycinate 3-in-1 Complex - 1800mg Supplements as Bisglycinate Citrate & Malate 90 Vegan Capsules Triple High Absorption 384mg Elemental UK Made	...> Magnesium	Nutrition Geeks	423.8K	10.92%	9.11%	10.43%	84	9.74%
Pure Creatine Monohydrate Powder - 315g (90 Servings) - Easy Dissolve Creatine Powder Unflavoured & Micronised (Not Creatine Gummies or Creatine Tablets) Vegan Creatine for Women and Men	...> Creatine	Nutrition Geeks	171.1K	67.97%	6.13%	10.35%	< 50	15.84%
Bulk Creatine Monohydrate Powder Unflavoured 500g	...> Creatine	Bulk	143.8K	11.99%	4.81%	3.82%	84	9.54%
Vitamin D Tablets 4000 iu & Vitamin K2 MK7 100μg Vitamin D3-1 Year Supply	...> Vitamin D	Nutrition Geeks	134.3K	26.24%	1.02%	7.56%	< 50	3.57%
Collagen Powder Gold Standard Bovine Collagen Peptides Powder by Wellgard - High Levels of The 8 Essential Amino Acids Collagen Supplements for Women & Men Halal Collagen Made in UK	...> Collagen	Wellgard	120.3K	3.71%	4.15%	6.02%	99	8.04%
Magnesium Glycinate 3-in-1 Complex - 1800mg Supplements as Bisglycinate Citrate & Malate 90 Vegan Capsules Triple High Absorption 384mg Elemental UK Made	...> Magnesium	Nutrition Geeks	423.8K	10.92%	9.11%	10.43%	84	9.74%
Pure Creatine Monohydrate Powder - 315g (90 Servings) - Easy Dissolve Creatine Powder Unflavoured & Micronised (Not Creatine Gummies or Creatine Tablets) Vegan Creatine for Women and Men	...> Creatine	Nutrition Geeks	171.1K	67.97%	6.13%	10.35%	< 50	15.84%
Bulk Creatine Monohydrate Powder Unflavoured 500g	...> Creatine	Bulk	143.8K	11.99%	4.81%	3.82%	84	9.54%
Vitamin D Tablets 4000 iu & Vitamin K2 MK7 100μg Vitamin D3-1 Year Supply	...> Vitamin D	Nutrition Geeks	134.3K	26.24%	1.02%	7.56%	< 50	3.57%
Collagen Powder Gold Standard Bovine Collagen Peptides Powder by Wellgard - High Levels of The 8 Essential Amino Acids Collagen Supplements for Women & Men Halal Collagen Made in UK	...> Collagen	Wellgard	120.3K	3.71%	4.15%	6.02%	99	8.04%
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Top-level analysis of the Vitamins, Minerals & Supplements category on amazon.co.uk

During 2026-09-01T00:00:00, the Vitamins, Minerals & Supplements category on amazon.co.uk generated a total revenue of £79.7M.

The leading brands in this category are Nutrition Geeks, Myprotein, and Applied Nutrition, which stand out in terms of revenue and consumer engagement.

The top-performing product was Magnesium Glycinate 3-in-1 Complex - 1800mg Supplements as Bisglycinate Citrate & Malate 90 Vegan Capsules Triple High Absorption 384mg Elemental UK Made, and it's the best-selling item in the category.