Best Selling Bathroom Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon Bathroom in amazon.co.uk for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Bathroom category

See which brands are leading the Bathroom category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Ibergrif	1.92%	1.04pp	96K	70.44%	51.35%	43.36%	£7.43	12.55%
Utopia Towels	2.97%	0.66pp	57K	57.99%	14.78%	36.50%	£3.48	3.06%
ENJOYBASICS	1.02%	0.65pp	44.1K	59.99%	39.78%	39.64%	£6.57	3.09%
Kitsure	0.68%	0.54pp	35.2K	68.57%	31.66%	13.63%	£3.98	12.40%
ASOBEAGE	0.88%	0.52pp	92.6K	50.15%	8.59%	43.36%	£7.32	10.10%
Ibergrif	1.92%	1.04pp	96K	70.44%	51.35%	43.36%	£7.43	12.55%
Utopia Towels	2.97%	0.66pp	57K	57.99%	14.78%	36.50%	£3.48	3.06%
ENJOYBASICS	1.02%	0.65pp	44.1K	59.99%	39.78%	39.64%	£6.57	3.09%
Kitsure	0.68%	0.54pp	35.2K	68.57%	31.66%	13.63%	£3.98	12.40%
ASOBEAGE	0.88%	0.52pp	92.6K	50.15%	8.59%	43.36%	£7.32	10.10%
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Channels Breakdown & Performance

Understand where the top brands in the Bathroom category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Ibergrif

Utopia Towels

ENJOYBASICS

Kitsure

ASOBEAGE

Top selling sub-categories in the Bathroom category

Explore the breakdown of sub-categories within the Bathroom category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	98	11.73%	6.57%	8.30%	73	2.95%
	< 50	16.66%	8.22%	9.79%	< 50	9.68%
Toilet Brushes & Holders	77	9.89%	12.32%	7.17%	100	3.64%
Toilet Plungers & Holders	92	13.81%	5.62%	9.99%	75	5.88%
Toilet Lid & Tank Covers	79	7.63%	9.33%	14.91%	95	10.04%
Toilet Lid Decals	Unlock full list >	1.41%	9.87%	5.87%	91	5.14%
	96	7.92%	2.88%	12.79%	64	2.94%
Lotion & Soap Dispensers	100	8.62%	6.53%	10.00%	94	6.89%
Soap Dishes	80	5.72%	1.20%	14.36%	< 50	3.99%
Toothbrush Holders	96	0.72%	8.15%	2.00%	94	15.98%
Cosmetic Trays	93	1.12%	4.80%	6.99%	77	7.36%
Toilet Paper Storage Containers	Unlock full list >	6.24%	3.06%	0.13%	56	8.42%
	< 50	7.90%	9.47%	15.60%	< 50	9.38%
Shower Curtains	< 50	3.16%	9.95%	0.51%	67	9.75%
Shower Curtain Rods	97	13.65%	8.28%	7.11%	100	2.59%
Shower Curtain Hangers	93	10.33%	6.14%	6.81%	98	6.22%
Shower Curtain Liners	78	10.86%	5.68%	5.75%	55	5.02%
Shower Curtain Sets	Unlock full list >	15.45%	14.74%	1.54%	60	14.83%
	< 50	3.02%	1.31%	0.23%	65	13.14%
Shower Organiser	99	1.04%	6.31%	5.61%	97	6.05%
Shower Mats	88	5.48%	0.82%	2.26%	69	10.36%
Shower Squeegees	54	8.15%	3.21%	4.15%	77	7.59%
Shower Rails	< 50	8.50%	13.68%	0.66%	54	9.10%
Shower Dispensers	Unlock full list >	4.72%	1.10%	2.17%	100	9.21%
	78	5.12%	1.75%	1.54%	54	8.98%
Drain Stoppers	65	7.91%	5.36%	2.94%	< 50	6.93%
Drain Protectors	76	3.87%	0.58%	0.97%	72	12.15%
Bathtub Mats	64	0.74%	4.43%	3.61%	59	17.93%
Splash Guards	100	1.75%	6.78%	5.06%	96	5.53%
Bathtub Pillows	Unlock full list >	10.00%	9.43%	8.72%	97	15.17%
	89	1.11%	5.62%	5.05%	68	5.84%
	73	8.05%	19.51%	9.19%	99	7.77%
Towel Sets	78	3.75%	14.95%	5.92%	100	5.20%
Hand Towels	64	2.03%	6.64%	7.68%	< 50	17.79%
Bath Towels	62	6.18%	10.66%	7.85%	97	2.54%
Beach Towels	< 50	4.78%	4.32%	2.38%	68	13.42%
Bath Sheets	Unlock full list >	11.58%	4.22%	18.02%	85	5.80%
Bath Linen Sets	Unlock full list >	18.08%	12.51%	8.72%	< 50	0.85%
Bath Mats	86	7.39%	8.15%	8.74%	99	0.68%
	91	0.85%	5.50%	6.84%	74	9.97%
Children's Bath Towels	84	7.72%	9.33%	2.95%	98	12.73%
Children's Bath Mats	< 50	6.32%	1.06%	11.96%	69	12.93%
Children's Bathroom Accessories	Unlock full list >	11.87%	17.20%	3.52%	92	9.76%
	98	11.73%	6.57%	8.30%	73	2.95%
	< 50	16.66%	8.22%	9.79%	< 50	9.68%
Toilet Brushes & Holders	77	9.89%	12.32%	7.17%	100	3.64%
Toilet Plungers & Holders	92	13.81%	5.62%	9.99%	75	5.88%
Toilet Lid & Tank Covers	79	7.63%	9.33%	14.91%	95	10.04%
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Top Products on the Bathroom Category

Discover the most-viewed products in the Bathroom category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Sep 2026 vs. Sep 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Ibergrif Silicone Toilet Brushes & Holders Quick Drying Deep Cleaning	...> Toilet Brushes & Holders	Ibergrif	62.7K	65.79%	0.32%	9.73%	56	7.73%
Matte Black Shower Curtain Pole 84 to 183 cm 1 Inch Extendable Tension Rods for Curtains No Drill Shower Rail for Bathroom Closet Window Room Divider Never Rust Non Slip	...> Shower Curtain Rods	ENJOYBASICS	62.1K	37.60%	10.00%	11.81%	89	10.57%
Amazon Basics Shower Curtain with Hooks Water and Mould Resistant Fabric Machine Washable Bathroom Curtain 180 x 180 cm White	...> Shower Curtains	Amazon Basics	41.1K	95.72%	0.86%	0.03%	92	11.91%
YASONIC Shower Caddy Adhesive 100% Rustproof Bathroom Shelves 2 Piece	...> Shower Organiser	YASONIC	40.9K	=	8.96%	9.09%	99	10.00%
Gaveno Cavailia Luxurious 8 Pack Boston Towel Bale Set ( 4 Face 2 hand and 2 Bath ) Cotton White	...> Towel Sets	GC GAVENO CAVAILIA	37.7K	=	3.00%	9.48%	75	1.62%
Ibergrif Silicone Toilet Brushes & Holders Quick Drying Deep Cleaning	...> Toilet Brushes & Holders	Ibergrif	62.7K	65.79%	0.32%	9.73%	56	7.73%
Matte Black Shower Curtain Pole 84 to 183 cm 1 Inch Extendable Tension Rods for Curtains No Drill Shower Rail for Bathroom Closet Window Room Divider Never Rust Non Slip	...> Shower Curtain Rods	ENJOYBASICS	62.1K	37.60%	10.00%	11.81%	89	10.57%
Amazon Basics Shower Curtain with Hooks Water and Mould Resistant Fabric Machine Washable Bathroom Curtain 180 x 180 cm White	...> Shower Curtains	Amazon Basics	41.1K	95.72%	0.86%	0.03%	92	11.91%
YASONIC Shower Caddy Adhesive 100% Rustproof Bathroom Shelves 2 Piece	...> Shower Organiser	YASONIC	40.9K	=	8.96%	9.09%	99	10.00%
Gaveno Cavailia Luxurious 8 Pack Boston Towel Bale Set ( 4 Face 2 hand and 2 Bath ) Cotton White	...> Towel Sets	GC GAVENO CAVAILIA	37.7K	=	3.00%	9.48%	75	1.62%
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Top-level analysis of the Bathroom category on amazon.co.uk

During 2026-09-01T00:00:00, the Bathroom category on amazon.co.uk generated a total revenue of £19M.

The leading brands in this category are Ibergrif, Utopia Towels, and ENJOYBASICS, which stand out in terms of revenue and consumer engagement.

The top-performing product was Ibergrif Silicone Toilet Brushes & Holders Quick Drying Deep Cleaning, and it's the best-selling item in the category.